A Comprehensive Report: YouTube in Media and Entertainment

This report examines the profound influence of YouTube on the media and entertainment landscape. It begins with an overview of the media and entertainment industry, highlighting YouTube's significance as a Google-controlled video-sharing platform. The report explores YouTube's various content categories, including video blogging, movie trailers, music videos, and educational content, and its role in business promotion. It then delves into the platform's advantages, such as the ease of content sharing, cost-effectiveness, and its ad sense model, which enables both businesses and individuals to monetize their content. The report also addresses criticisms, including community guideline issues, age restrictions, copyright violations, and country-specific content limitations. Finally, it offers recommendations for improving YouTube's accessibility and content delivery, such as enhancing internet access in underserved areas and prioritizing regional content based on user demographics.

Running head: PROFESSIONAL COMMUNICATION SKILL
PROFESSIONAL COMMUNICATION SKILL
Name of the Student
Name of the University
Author Note

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Executive Summary
The paper has shed light on the media and entertainment process that has a huge impact on
human life. YouTube is one of the trending social media platforms that influence new talent
through their platform. The platform uses in case of the business promotional factor also. There
are some positive aspects of YouTube and that evaluates promotional aspect for the people, on
the other hand, criticism regarding the different issues in YouTube also highlighted in that matter
and possible recommendations are suggested in that paper.

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Table of Contents
1. Introduction – Media and Entertainment.....................................................................................3
2. YouTube......................................................................................................................................3
2.1 One aspect of excel................................................................................................................4
2.2 Another aspect of excel.........................................................................................................4
2.3 Aspect of Criticism................................................................................................................5
3. Conclusion and Recommendation...............................................................................................6
References........................................................................................................................................7

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1. Introduction – Media and Entertainment
Media and entertainment is one of the inevitable parts of human life. They need to relax
their mind, and get some entertainment from the programs and in that case media is one of the
most influencing parts for people. The industry consists of film, print, radio, online videos,
programs, events and television programs. In case of making better bonding or getting attention
on their good way of living media and entertainment is important. The entertainment is quite fun
and that impacted on the mind to be free and flowing for the better commitment in work (Hartley
2017). An entertainment company does the same work in a relevant way, where they present
some precise work from their end and also wants that people love their process and watch again
and again to upgrade their unique selling proposition in market.
2. YouTube
YouTube is one of the strongest mediums of media transfer controlled by the Google. In
this generation video sharing and proportioning is an integral part of business as well as
individuals. So in that case, YouTube is creating revolutionary change in market. The video
hosting service has wide variety of user generate and corporate media videos. There are lots of
video processes like video blogging, movie trailers, documentary films, TV shows clips, and
music videos, audio recordings, original videos and sports and educational videos are important
and most watched by the people (Youtube.com 2018). These are very common in YouTube and
these processes are easy to handle to also. Some of the media corporations like CBS, HULU,
BBC and Vevo are under the YouTube partnership programs. The video-sharing channel has the
ad sense also and it can judge the act by its presentation and brutality or sensitivity. Most of the
videos as well as films are free rather than YouTube Red channel, where subscriber have to pay

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for the particular program and then only they can enjoy that (Youtube.com 2018). For the
process of video uploading, a non-verified or new user cannot upload a video more than 15
minutes. In case of longer videos validity of the customer security is needed by the company.
Custom thumbnails customize channel layout, hangouts on air, link to external sites, content ID
appeal, unlisted and private videos and monetization are the key aspect of YouTube and that also
make a process of supporting any kind of business brand or individual works (Youtube.com
2018).
2.1 One aspect of excel
The cheap and easy process of transmitting media process is the key approach to
YouTube and clarity of the service is impeccable. One can stay up to date by the sequential
timeline o YouTube video sharing and this is one of the easiest processes to serve any kind of
videos in quick time. A huge numbers of people can watch the video at the same time and that is
the sot effective use of this video sharing channel (Yoo and Kim 2012). There are wide ranges of
videos and infomercials that supposed to be discovered by the creativity of people and views are
counted on YouTube as the most rated videos have millions of views. This is a safe browsing
process also and have a quick access and easy in delivering feedback as well (Kim and Ko 2012).
The sharing process is as simple as uploading and people feedback system is also smooth in that
case.
2.2 Another aspect of excel
Another aspect of YouTube excellence is the aspect of free and ad sense issue. Business
organization or individuals have not to pay any single penny for sharing the video on YouTube.
This is something that important for the every individual to promote their creativity and talent in
front of people and that is the reason YouTube also shows advertise for promoting the brand and

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this is the main excel factor for companies and individual (Halpern and Gibbs 2013). The matter
of ad sense is also important as organizations and individual people can earn a good amount of
money through uploading videos. The number of views will provide the monetary aspect and it
allows people to make their professions. Some of the people are taking this as their profession
where they uploaded some videos and all and after the view increases the amount of money will
accumulate in that rate also (Leppänen and Häkkinen 2012). In term of creating their own
channel the platform is the best to showcase the process also and that will be an encouragement
for the people.
2.3 Aspect of Criticism
There are lots of criticism about the company regarding community guidelines and age
restriction. The video sharing platform has some unfair rules of posting inappropriate videos and
that to show hatred to YouTube. So, this is one of such criticism that impacted on the YouTube
rules. In case of showing the negative feedback from the people, the sense of flagging is used.
This is a kind of identification of useless or society violated video content that are not flagged
and the fagging suggest the video to be a safe one and people of any age can watch the video (Oh
and Park 2012). Age restriction is one of such situation that most appropriate for the under-aged
people as there are some violated scenes and some vulgar process that are not appropriate form
them and that is the reason content blockage is there (Shapiro and Park 2015). In case of copying
any video the action of Copyright violation is impacted and that is the reason people cannot
download or record the copyright version of the video. Country restriction is also there in this
platform and people are being restricted by the platform in some video that is a concern aspect of
criticism as well.

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3. Conclusion and Recommendation
Therefore, it can be concluded that the influence of media and entertainment is important
for the development of work culture as refreshing mood and mind helps to covey the process of
work culture in an effective way. The selected media platform is YouTube in this paper and the
influence of YouTube has been discussed in that form. YouTube is one of the trending social
media options and that will help to promote individual creativity or business promotion. The
aspect of excellence and criticism are also highlighted in that paper.
The recommended way needs to be there for the better reach of YouTube, in most of the
case in interior places YouTube is still not there as the speedy internet facility is not permissible
in those places so that is the reason YouTube need to be accessed in low internet speed.
Another recommendation is to deliver the regional variety ate first as per the nationality
of the people. The nation of the people and their language is important YouTube needs to be
delivering the priority in that case.

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References
Halpern, D. and Gibbs, J., 2013. Social media as a catalyst for online deliberation? Exploring the
affordances of Facebook and YouTube for political expression. Computers in Human
Behavior, 29(3), pp.1159-1168.
Hartley, J., 2017. Uses of YouTube Digital Literacy and the Growth of Knowledge. In The Uses
of Digital Literacy (pp. 110-131). Routledge.
Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.
Leppänen, S. and Häkkinen, A., 2012. Buffalaxed superdiversity: representations of the other on
YouTube. Diversities, 14(2), pp.17-33.
Oh, I. and Park, G.S., 2012. From B2C to B2B: Selling Korean pop music in the age of new
social media. Korea Observer, 43(3), p.365.
Shapiro, M.A. and Park, H.W., 2015. More than entertainment: YouTube and public responses
to the science of global warming and climate change. Social Science Information, 54(1), pp.115-
145.
Yoo, J.H. and Kim, J., 2012. Obesity in the new media: a content analysis of obesity videos on
YouTube. Health communication, 27(1), pp.86-97.
Youtube.com 2018 YouTube-Home retrieved from: https://www.youtube.com/ [Accessed on
16th May, 2018]