An Analysis of YouTube's Role in Organisational Marketing Strategies

This report provides a comprehensive analysis of YouTube's role in facilitating organizational marketing strategies. It begins with an introduction outlining the research aims, objectives, and questions, followed by a literature review that explores the concept of social media, its use in business, and the specifics of social media marketing, particularly focusing on YouTube. The report then delves into the methodologies used to gather and analyze data, presenting the findings in sections covering different aspects of the study. A detailed discussion of the results follows, addressing research propositions, alignment with existing literature, and limitations. The report concludes with key findings, implications, and recommendations, including costed implementation plans. The study examines the impact of YouTube as a video-sharing platform, its influence on consumer behavior, and its role in organizational branding and identity-building efforts, emphasizing the importance of strategic communication through video production. The report highlights the significance of YouTube in contemporary marketing, particularly in relation to its potential for advertisement and its role as a platform for both business promotion and consumer engagement.