This report provides a comprehensive analysis of YOYO Drink's innovation and commercialization strategies. It begins with a company background and identifies a business problem. The report then outlines a commercial funnel for introducing a preservative lassi product, proposing new flavors like banana, saffron, and strawberry. It discusses marketing opportunities, industry overviews, and financial projections, including fund requirements and potential sources of funding. The report also covers techniques for testing the new product and tools for protecting intellectual property, such as patents, copyrights, and trade secrets. The conclusion emphasizes the importance of innovation for gaining a competitive advantage and generating revenue, supported by references on business model and market approach.