YOYO Drinks Business Pitch: Innovation in the UK Beverage Market

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Part B: Innovation
Business Pitch for YOYO
Drinks

Contents Page
 Introduction…………………………………………………………. Slide 3
 Background of the Company and a problem……………………………. Slide 4
 Group used Commercial Funnel for providing a solution to problem ……..
Slide 5
 Details of Innovative Drinks product proposed…………………………… Slide 6
 Marketing opportunity of innovative drinks product, and way it meet
stakeholders……………………………………………………………..Slide 7
 Overview of industry and competition: Slide 8
 Financial projection: Resources with innovative business case: Slide 9
 Sources of Funding: Slide 10
 Capital funds required to raised: Slide 11
 Techniques to test efficiency of new drinks produced and fit in the process:
Slide 12
 Diverse tools YOYO drinks could use it to protect IP rights for the drinks: Slide
13
 Conclusion: Slide 14
 Reference List…………………………………………………………… Slide 15

Introduction
This part will show YOYO Drinks in the ongoing
market, and its competition in the industry.
With financial projections, it will derive the
sources of funding that is available to YOYO
drinks.
Certain techniques for efficiency of new drinks
to be produced will also fit in the process.
It will also show the way YOYO drinks in the
market will be effective to meet needs of the
key stakeholders.

Background of the Company and a
problem
YOYO Drinks is considered as a UK small-medium
Soft drink company that is rising rapidly.
It has started in the last 3 years, and has defined
a swift growth in terms of effective marketing and
operations.
The performance experience of the company has
been efficient, as its profits and sales have
increased in contrast to the other UK competitors.
Their Healthy Mango Lassi is not enough for YOYO
Drinks but it is intending to come up with new
profitable and innovative range of drinks.

Group used Commercial Funnel for
providing a solution to problem
The group could use the Commercial Funnel that could
be used to provide a solution that YOYO drinks is
facing.
Commercial funnel will illustrate an ideal journey that
will make a prospect to go through to become effective
customers (Ahn et al. 2015).
Only a small fraction becomes the clients, so that
product catalogue can be made better for YOYO drinks

Details of Innovative Drinks
product proposed
The use of frugal innovation could be used, as it
will define better production for the new drinks
that is proposed for YOYO drinks.
Frugal innovation defines a process on which cost
of production and goods defines better profits and
profitability.
One of its new product known as the Honest
Organic Coffee having a Lassi flavor has been
considered an innovative product for YOYO drinks.
With Frugal Innovation, Honest Organic Coffee
has a better taste where UK people will be levied
to its taste of Coffee and Lassi flavour.

Marketing opportunity of
innovative drinks product, and
way it meets needs of
stakeholders
Innovation of any product launched by the company is
a must
Alongside innovation, marketing of such product is
essential
The marketing opportunity of the new products
launched by YOYO can be done by 4P’s of innovation
(Smart, 2016)
Emphasis will be given on the product and the
promotional strategies
To meet the needs of the stakeholders new innovated
products will be launched with advanced promotional
strategies

Overview of industry and
competition
The beverage industry of UK is one of the
fastest growing industries in the present time
The beverage industry has contributed to the
increase in export of the country
YOYO drinks is facing competition from many
competitors like Pepsi, Coca-Cola
Many new competitors are also entering into
the market who are giving tough competition
to YOYO drinks (Reisi et al., 2019)

Financial projection: Resources
with innovative business case
To forecast the future incomes and
expenses of the concerned organisation it
is needed
Plan of any previous innovated product
launched by the company should be done
Prior knowledge and analysis of previous
data of the company should be done
Help in prediction of external factors of the
market (Zietlow et al., 2018)

Financial projection: Resources with
innovative business case contdd.
Particulars Amount
Fund for extensive market research £1,300
Fund for internal research and development £1,400
Fund for improving and developing the
quality of the products to be offered
£1,500
Raw material cost £3,000
Labour and overhead expenses £600
Selling and distribution expenses £700
Total £8,500

Sources of Funding
For the development of their business,
the organization need to take the help
of the short term and the long term
goals, it has been seen that the bank
overdraft facility has been guaranteed
in the organisation of the amount of
£1000.
Thus, the organisation would be able to
draw their required amount in order to
support their business. Flexible
borrowing facilities of the organisation
would help to develop the business.

Capital funds required to raised
Market research is needed to be conducted
for understanding the demands of the
consumers and the existing competition in
the market. £1000 would be an adequate
amount that can be used for the
development of the market research.
Another additional £1500 has been added
into it as the capital requirement for the
company. It would help them to research
about the new product development.