YOYO Drinks Innovation and Commercialization Project

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Innovation
and
commercialization

Contents:
• Introduction
• YOYO Drinks: Background and Challenges
• Use of commercial Funnel
• New Drinks Proposed
• Marketing of New Drinks
• Industry and Competition
• Finance of the YOYO Drinks
• Fund or Capital required
• Funding Sources for YOYO
• Testing of New Drinks
• Tools for protecting Intellectual Property rights
• Conclusion
• References

Introduction
• The innovation and commercialization for the
organization YOYO Drinks are required to
compete with the other growing organization in
the sector and to meet the expectation and
requirements of the customers. So using the
new ingredients, and trying different products
and making the changes in core products can
help the organization to provide different drinks
option to the customers and increase its market.

YOYO Drinks: Background and Challenges
• Background: The organization YOYO Drinks has
come a long way since its starting three years ago.
The initial product of the organization was mango
lassi that achieves good sales in the market.
• Challenges: The sales of the organization is
decreasing gradually as the competition in the
market has increased. The organization requires
some innovative changes in the products and new
products to maintain its sales and growth.

Use of commercial Funnel
• Gathering, selecting and reviewing the ideas.
• Adopting new technologies and advancing the
machinery and tools.
• New and alternative ways of product
development.
• Changes in products, quality, packaging, and
delivery of the product.
• Thinking process system and design.

New Drinks Proposed:
• Different flavors in the
core product of the
organization mango
lassi.
• Other healthy fruit
lassis.
• Different fruit juices.
• New packaging and
different delivery
options.

Marketing of New Drinks:
• Selling with the core
drinks
• Using advanced tools
and concepts of
marketing
• Branding and promotion
of the product
• Providing offers on
social platforms

Industry and Competition:
• Industry: the scope and opportunities in the
industry is higher looking at the available
market and demand of healthy drinks.
• Competition: The industries in the sectors are
growing and the competition also increasing
with the growing industries.

Finance of the YOYO Drinks
• Resource Required: Staff, machinery, funds or
capitals
• Market: Decreasing market share and less
growth of the organization.
• Profit and turnover: Good profit and turnover
through the core products.
• Available resources: Good availability of
human and other resources.

Fund or Capital required
• Market analysis: analysis cost of market, surveys and
reviews.
• Product analysis: Innovation cost of products.
• Development of product: Raw material and machinery
required.
• Product marketing: Marketing cost, offers cost of
products.
• Product tests, review and sales: Product testing, selling
costs.
• Other: staff cost, packaging and other resources cost.

Funding Sources for YOYO
• Bank Loans
• Business angels
• Venture capitals
• Business loans
• Development and
research grants
• Enterprise Investment
schemes

Testing of New Drinks
• Analyze customer
response and review
the feedbacks of
customers
• Review the sales and
profit
• Analysis of developing
cost and profit through
the new drinks