This report provides an in-depth analysis of YOYO Drink's innovation and commercialization strategies. It begins with a company background and identifies a problem, followed by a commercial funnel designed to introduce a new preservative-flavored lassi product. The report details the marketing opportunities for this innovative drink, including potential collaborations and promotional offers. It also covers the industry overview, financial projections, sources of funding, and fund requirements. Furthermore, the report discusses techniques for testing the product, tools for protecting intellectual property, and concludes with a reflection on the team's collaborative process and the importance of innovation for business growth. The report references key academic sources to support its findings.