Strategic and Supply Chain Management Analysis: YULL Shoes Report

This report provides an analysis of YULL Shoes' supply chain management and strategic factors. It begins with a situational and organizational assessment, examining the external environment using PESTLE analysis to understand political, economic, social, technological, legal, and environmental factors impacting the company. The report then employs Porter's Five Forces model to assess competitive advantages within the footwear industry, focusing on threats of substitution, bargaining power of suppliers and customers, and the threat of new entrants. Furthermore, a VRIO analysis is conducted to evaluate the value, rarity, imitability, and organization of YULL Shoes' resources, including financial, technological, marketing channels, and supply chain. The analysis aims to determine how these factors contribute to the company's overall business performance and competitive advantages in a dynamic environment. The report concludes by synthesizing the findings from these models to offer insights into YULL Shoes' strategic positioning and recommendations for improvement.

Strategic management is the management of
organization, resources, capital, and task which require
performing in order to regulate the business
continuously and increase the performance. To
understand about this YULL SHOES has been taken that
London based foot wear founded by designer Sarah
Watkinson. The report discuss about situation analysis
and strategic evaluation by following different models.
Social: The needs and wants of customers is
changing that followed by YULL SHOES and
provides products accordingly that helps to
increase the sales and productivity effectively.
Technological: YULL SHOES used this factor
and bring new technology and innovation that can
attracts the large number of customers and develop
the business performance in changing
environment.
Legal: The selected company is following all
employment laws, health and safety, and other
laws which supports the business to run it
continuously and attain the higher productivity.
Environmental: YULL SHOES is focusing on
CSR, and minimum wastages that can build the
customer’s trust and managing the higher
performance.
Part 1: Situational and Organizational
assessment
In business environment there are many
factor which affects the performance of YULL
Shoes that is explained below:
PESTLE: This is an analysis which used by
selected company to know the factor which
affected the performance of selected company
Post Covid, that are:
Political: After Brexit, government of Uk has
changed the regulation in which many
businesses have withdrawn from European
countries. This affected YULL SHOES
negatively as reduction in sales.
Economical: The inflation rate of UK is stable
than country that increases the buying power of
customers. So this, factor impacted positively by
increasing sales and performance of YULL
SHOES company.
Supply Chain Management
INTRODUCTION

Porter’s five force model: This is a model which used
by YULL SHOES company to take the competitive
advan
tages that are as explained:
Bargaining power of customers: In relation to chosen
organization, there is moderate bargaining power
customers as YULL provides high quality of footwear
with different design that increases sale and
performance.
Threat of new entrants: There is low threat of new
entrants as anyone can establish their business in
entering in to new market there is need to high
investment and resources which create the competitive
advantages for YULL SHOES company that increases
Threat of substitution: In context to YULL SHOES,
there is low substitution of products which is providing
by chosen organization as it affects the performance
positively.
Bargaining power of suppliers: The organization is
getting raw material from different suppliers that
increases performance. In context to YULL SHOES,
bargaining power of suppliers is low as having number
of suppliers in UK that increases sales and productivity.
VRIO Analysis: The resources and analyzing of YULL
SHOES is defined below:
Resources Valuabl
e
Rar
e
Inimitabl
e
Organize
d
Financial
resource
Yes NO NO NO
Technolog
y
Yes Yes NO NO
Marketing
channel
Yes Yes Yes NO
Supply
chain
Yes Yes Yes Yes
Valuable: YULL SHOES is having various resources
such as financial, technology, marketing channel and
supply chain that all are valuable as it brings the new
products and services by using financial resource and
new technology that support to run a business.
Rare: Technology which is using by YULL SHOES is rare available
for other organization as it conduct market research then introduces
new product which can help to increase sales.
Inimitable: This means sources which are inimitable and develop the
business performance. YULL SHOES is using effective marketing
channel such as email, social media, print media, and others that
helps to reach the targeted customers and increase the organizational
sales by managing all functions.
Organized: The supply chain of YULL SHOES is properly
organized that attracts the large number of customers and develop the
business performance and attain competitive advantages.
Thus, from the above analysis it can be explained that PESTLE
analysis, VRIO and porter’s five sources is used to developing the
business performance in competitive environment. This attracts large
number of customers and bring the changes which supports to
accomplish the business goals.
REFERENCE
Schilling, M. A. and Shankar, R., 2019. Strategic management
of technological innovation. McGraw-Hill Education.
Gamble, J., Thompson Jr, A. and Peteraf, M., 2019. Essentials
of Strategic Management: The Quest for Competitive
Advantage, 6e.