This case study examines Yum! Brands' 2015 annual report, a landmark year marked by the announcement of the China business spin-off. The report highlights the strategic rationale behind creating two independent entities: Yum! China, focused on growth within China, and New Yum!, a global franchise company. Key performance indicators include EPS growth, system sales growth across KFC, Pizza Hut, and Taco Bell, and new restaurant openings. The analysis covers the performance of each brand division, including KFC's revitalization efforts in China, Pizza Hut's strategies to counter market headwinds, and Taco Bell's impressive operating profit growth. The report also emphasizes the importance of franchising, particularly in emerging markets, and outlines plans for continued growth and shareholder value creation. The document provides insights into Yum! Brands' strategic priorities, challenges, and opportunities in the global restaurant industry. Desklib provides students access to similar solved assignments and past papers.
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