MG624 Strategic Marketing: Yumi Nutrition's Expansion Plan in Estonia

This report assesses Yumi Nutrition's strategic marketing approach for expanding its business into Estonia, focusing on the introduction of its Vitamin C supplement. It examines the adaptation and standardization of the marketing mix, including product, price, place, promotion, physical evidence, people, and process. The report also discusses the CBBE model and the importance of an integrated communication mix, highlighting methods like public relations and content marketing. Furthermore, it outlines key metrics for measuring the success of the new product launch, such as sales targets and market share. The conclusion emphasizes the vital role of strategic marketing in organizational development and catering to consumer requirements. Desklib provides similar solved assignments for students.