Yummy Day's Retail Store Plan: Comprehensive Business Proposal

This project outlines a comprehensive retail store plan for Yummy Day's, a juice bar business, focusing on the Indore market. The plan includes a detailed analysis of the target market, which includes health-conscious individuals, working-class people, and young people and kids. It also covers key activities such as sourcing, stocking, and order fulfillment, along with customer relationship strategies. The value proposition emphasizes familiar and outlandish juice flavors. The plan further details the segmentation, targeting, and positioning of the brand, delivery methods, and sourcing strategies. It also provides a product portfolio with pricing, and IMC promotion strategies, and a SWOT analysis. The financial aspects cover revenue streams, cost structures, and pricing strategies. This assignment provides a complete business plan for a juice bar, covering all operational and strategic aspects for a successful launch and operation.

Yummy Day’s
BY:
MEGHA MALVIYA
RETAIL STORE PLAN

• More and More people are striving to
lead healthier lifestyles
• A juice bar that serves customers fresh-
squeezed fruit juice drinks and
smoothies is a fantastic new business
enterprise to put into action.
• To boost sales and profits, additional
items such as sandwiches, salads and
healthy snacks can also be added to the
menu..

Customer relationship
 Assuring quality
 Cash payment if we
don’t have ‘their wish’
fruit with us
 Naturally raised fruits.
 Value added
Channels
 Social media-
Facebook,
YouTube, Google
AdWords
 Advertisement-
Universities,
radios, signs/
displays, posters
Customers
 Health conscious
 Working class
 Youth & kids
 Adequate stock
 Owed farms/sourcing
 Order completion
 Delivery
Key activities
Key partners
 Local farmers
 Ice-cream
importers
 Media channels
Key resources
 Trained manpower
 Storage facility
 Timely service
Revenue
 Pay per order
 Extra
charge/demand
 Familiar +
outlandish juice
Cost steamsValue proposition
 Fixed- warehouse,
employee, transport,
 Maintenance
 Variable-seasonal fruits

Health conscious
In India people have become health conscious and try relying on
healthy food and drinks to stay fettle & fit, Such cognizant
people intake healthy drinks more than twice a day
Working class
More than 76% of working people feel stressed at work so to
remain energetic & avoid health issues they prefer health drinks
Young people & kids
This section counts for more population in India. Young people
are educated about healthy life and kids require more of healthy
diet at their growing age
S
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Typically our target market consist of- Youth & kids- age- 8 to 20 years Working class- age- 25 to 45 years Health conscious-age- 20 t0 30 years
Targeting
Positioning Our brand name “yummy day’s “
defines our positioning well. Other
differentiating factor is that we provide
all familiar and outlandish juices also we
provide the juice our customers want
within the 24 hours

Sourcing
• Souring of local fruits
• Sourcing of outlandish
fruits
Stocking
• Stocking in a
warehouse having
cold storage facility to
maintain freshness of
fruits
Packaging
• Cardboard packaging of
fruits from warehouse
to outlet
• Exotic packaging of
variety of shapes for
take away
Order
• Customers can
order through
phone
• Mobile app
• Website
Delivery
• Fast delivery in
cool storage to
keep them fresh
• Vans will be used

JUICES
INDORE
Yummy day’s Product –Depending on the glass size
small/medium/big we will be serving.
- Our product portfolio consist of fresh fruit
juices & milk shakes both having
Indian and exotic flavor
Price – small-80
- medium-150
- large-250( rest depends upon the seasonal
fruits)
location –we will have our retail store at Indore
Promotion –organizing events at festivals and
-online promotions( fb/website/google)
- organizing best juice making
competition & offering hamper prizes
80-250
& above
IMC

Rs.80 Rs. 150 Rs. 250 Rs. 300 Rs. 190 Rs. 150
INDORE
PRODUCT
PRICE

 High quality nutrition Premium prices Food Service is genuine &
caring - designed to maximize
the guest appeal and to create
life time guests Variety of juices Completely exotic environment High cost for the
imported fruits Seasonal fruits are
expensive to get
throughout the year Initial money to invest in
R&D is limited Growing at a compound annual
growth rate (CAGR) of about 35%
annually. People have become health
conscious Consumers are ready to pay higher
price Increased standard of living and
affordability, Franchise Need for better lifestyle Existing retail
outlets/mature
players Indian economic
conditions Competitors
OPPORTUNITY THREATS
STRENGTH WEAKNESS

THANK