Yummy Day's Retail Store Plan: Comprehensive Business Proposal

This project outlines a comprehensive retail store plan for Yummy Day's, a juice bar business, focusing on the Indore market. The plan includes a detailed analysis of the target market, which includes health-conscious individuals, working-class people, and young people and kids. It also covers key activities such as sourcing, stocking, and orde...Read More

Yummy Day’s
BY:
MEGHA MALVIYA
RETAIL STORE PLAN

• More and More people are striving to
lead healthier lifestyles
• A juice bar that serves customers fresh-
squeezed fruit juice drinks and
smoothies is a fantastic new business
enterprise to put into action.
• To boost sales and profits, additional
items such as sandwiches, salads and
healthy snacks can also be added to the
menu..

Customer relationship
 Assuring quality
 Cash payment if we
don’t have ‘their wish’
fruit with us
 Naturally raised fruits.
 Value added
Channels
 Social media-
Facebook,
YouTube, Google
AdWords
 Advertisement-
Universities,
radios, signs/
displays, posters
Customers
 Health conscious
 Working class
 Youth & kids
 Adequate stock
 Owed farms/sourcing
 Order completion
 Delivery
Key activities
Key partners
 Local farmers
 Ice-cream
importers
 Media channels
Key resources
 Trained manpower
 Storage facility
 Timely service
Revenue
 Pay per order
 Extra
charge/demand
 Familiar +
outlandish juice
Cost steamsValue proposition
 Fixed- warehouse,
employee, transport,
 Maintenance
 Variable-seasonal fruits

Health conscious
In India people have become health conscious and try relying on
healthy food and drinks to stay fettle & fit, Such cognizant
people intake healthy drinks more than twice a day
Working class
More than 76% of working people feel stressed at work so to
remain energetic & avoid health issues they prefer health drinks
Young people & kids
This section counts for more population in India. Young people
are educated about healthy life and kids require more of healthy
diet at their growing age
S
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Typically our target market consist of- Youth & kids- age- 8 to 20 years Working class- age- 25 to 45 years Health conscious-age- 20 t0 30 years
Targeting
Positioning Our brand name “yummy day’s “
defines our positioning well. Other
differentiating factor is that we provide
all familiar and outlandish juices also we
provide the juice our customers want
within the 24 hours

Sourcing
• Souring of local fruits
• Sourcing of outlandish
fruits
Stocking
• Stocking in a
warehouse having
cold storage facility to
maintain freshness of
fruits
Packaging
• Cardboard packaging of
fruits from warehouse
to outlet
• Exotic packaging of
variety of shapes for
take away
Order
• Customers can
order through
phone
• Mobile app
• Website
Delivery
• Fast delivery in
cool storage to
keep them fresh
• Vans will be used

JUICES
INDORE
Yummy day’s Product –Depending on the glass size
small/medium/big we will be serving.
- Our product portfolio consist of fresh fruit
juices & milk shakes both having
Indian and exotic flavor
Price – small-80
- medium-150
- large-250( rest depends upon the seasonal
fruits)
location –we will have our retail store at Indore
Promotion –organizing events at festivals and
-online promotions( fb/website/google)
- organizing best juice making
competition & offering hamper prizes
80-250
& above
IMC

Rs.80 Rs. 150 Rs. 250 Rs. 300 Rs. 190 Rs. 150
INDORE
PRODUCT
PRICE

 High quality nutrition Premium prices Food Service is genuine &
caring - designed to maximize
the guest appeal and to create
life time guests Variety of juices Completely exotic environment High cost for the
imported fruits Seasonal fruits are
expensive to get
throughout the year Initial money to invest in
R&D is limited Growing at a compound annual
growth rate (CAGR) of about 35%
annually. People have become health
conscious Consumers are ready to pay higher
price Increased standard of living and
affordability, Franchise Need for better lifestyle Existing retail
outlets/mature
players Indian economic
conditions Competitors
OPPORTUNITY THREATS
STRENGTH WEAKNESS

THANK