Factors Influencing Z-Generation Entrepreneurial Decisions: A Study

This doctoral dissertation investigates the entrepreneurial orientation of Z-generation Malaysian students, examining the effects of passion, innovative ideas, self-confidence, and knowledge seeking on their decisions to start new business ventures. Utilizing a quantitative methodology with data from 400 students across two Klang Valley universities, the study analyzes the influence of these factors, with knowledge seeking serving as a moderator. The findings reveal that passion, innovative ideas, and self-confidence significantly impact the decision to start a business, and knowledge seeking further enhances this decision-making process. The research includes an extensive literature review, detailed methodology, comprehensive data analysis, and discussion of findings, implications, and limitations, offering valuable insights for understanding and fostering entrepreneurship among the Z-generation. The study also provides recommendations for future qualitative research to gain a deeper understanding of students' perspectives on business startups.