AHIC BSBMKG501: Zafiro Jewellery Marketing and Business Needs

This project provides a comprehensive marketing analysis of Zafiro Jewellery, examining its business needs and identifying key marketing opportunities. The analysis includes an introduction to Zafiro Jewellery, followed by an assessment of its marketing and business requirements, including competitor analysis, market trends, and customer needs. The project explores potential new markets, strategic marketing approaches such as increasing market share, developing new products, and diversification. Using market analysis, the project identifies and investigates two primary marketing opportunities: e-commerce and business-to-business (B2B) marketing. It discusses the impact of these opportunities on the business, including growth and profitability, and proposes creative and innovative applications of these opportunities, such as leveraging social media platforms like Facebook and Instagram. The project also incorporates numerical analysis, such as the least squares method, to forecast the effect of marketing strategies on sales and profitability. The project concludes with references to support the analysis.