Business Management Report: Influencing Customer Attitudes

This report analyzes Zambrero's business management strategy, focusing on influencing customer attitudes through corporate social responsibility and competitive advantages. It highlights Zambrero's plate4plate initiative and its impact on customer loyalty, comparing it to Boost Juice's approach. The report examines how Zambrero's strategy, which prioritizes customer preferences and aligns its operations accordingly, has helped it gain a competitive edge in the market, particularly among younger generations. The success of Zambrero's approach is contrasted with traditional strategies, demonstrating a modern approach to market share acquisition. The report concludes that Zambrero's focus on customer preferences and ethical initiatives has been key to its success.

Running head: BUSINESS MANAGEMENT
Business Management
Name of the Student
Name of the University
Author Note

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Influencing the Customer Attitudes:
The competition was pretty visible for Zambrero with the other competitor
organizations. However Zambrero had a different strategy in the competition. Dr Sam Prince
and Stuart Cook led Zambrero had the major focus on the corporate social responsibility and
the duo wanted to build on the increasing preferences of the Mexican food taste among the
people of Australia (Zambrero.com.au 2019). The authority of the company believed that the
success of the business is not solely dependent on the profits, rather the returning something
to the customers is also important in the formation of an effective business model and in the
generation of the increased revenue as well (Tong and Wong 2014). The company was
observed to introduce the plate4plate initiative where the organization was determined to
offer 1 plate to the developing country in exchange of 1 plate of consumption by the
customers. The success of the initiative was celebrated by the company with another master
class from the part of the management when they introduced the plan of rewarding the
customers with the offer of $5 burritos on a particular day after the 1 million consumption of
the products of the plate4plate initiative. The significant amount of gathering of the
customers on the day in Rundle Street, Mt Lawley locations, Canberra Centre and the
Hindley Street was significant in stating the success of the initiative and the importance of
the initiative in the achievement of the loyalty of their customers. The customers were
seemed to be significantly impressed with the company’s policy and the preferences of the
customers in repetitive purchasing seemed to increase in significant manner.
Comparison of the Strategy:
The difference in the competitive strategy reflects the background of the management
of the organizations. Boost Juice’s Janine and Jeff Allis were seen to increase the product the
chain with the introduction of the Mexican fast food option, Salsas Fresh Mex Grill along

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with other products (Boostjuice.com.au 2019). However the company was not able to identify
the preferences of the customers. The people of Australia specifically the students of the
universities and the younger generation were seen to be notably focused in the consumption
of the healthy food products where the presence of the spicy elements and the oil will be less.
However, the operation of the company were notably different from it as they seemed to
focus on providing the education regarding the burritos to the customers. In this case, the
strategy of the Zambrero was significant as the company was focused in the increment of the
selling of the vegan products and I agree to the success of their strategy for the competition
that they faced. The students of the universities and the younger generation ranging from 18
to 25 years old, were significantly influenced by the company’s policy. The influence on the
Australian people with the effective business strategy including notable importance on the
preferences of the customers, the company Zambrero was seen to achieve the competitive
edge in the market and that helped in the growth of the company (Tan, Ismail and Devinaga
2015).
On a concluding note, the case of Zambrero is a modern approach of obtaining the
market share and dominating the business market with application of such strategy which has
the focus on the achievement of the customer preferences and aligning their business
operations in accordance to that. The strategy is observed to outclass the conventional
strategy of increasing the product chain to gain the competitive advantage.

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References:
Boostjuice.com.au 2019. Juice, Boost. "Boost Juice". Boostjuice.Com.Au.
https://www.boostjuice.com.au/.
Tan, Teck Ming, Hishamuddin Ismail, and Rasiah Devinaga. "Malaysian fast food brand
equity." The Journal of Developing Areas 49, no. 5 (2015): 53-65.
Tong, Canon, and Anthony Wong. "The influences of corporate social responsibility to
customer repurchases intentions, customer word-of-mouth intentions and customer
perceived food quality of fast-food restaurants in Hong Kong and the mediating
effects of corporate reputation." British Journal of Economics, Management & Trade
4, no. 11 (2014): 1655-1678.
Zambrero.com.au 2019. "Zambrero | Mexican Restaurant | Mexican With A Mission".
Zambrero.Com.Au. https://www.zambrero.com.au/.