MN3042QA: An Analysis of ZapGo's SWOT, CSR, and Innovation Strategies

This report provides a comprehensive analysis of ZapGo, a UK-based company focused on developing ultra-fast charging solutions for electric vehicles. The report begins with an introduction to ZapGo, highlighting its origins from Oxford University and its mission to revolutionize battery technology using carbon-ion technology. The main body of the report is divided into three key sections: a SWOT analysis, an examination of the company's corporate social responsibility (CSR) activities, and an overview of innovation and creativity within ZapGo. The SWOT analysis assesses ZapGo's strengths (e.g., innovative technology, government support), weaknesses (e.g., high R&D costs, competition), opportunities (e.g., market growth, government subsidies), and threats (e.g., product liability, employee safety). The CSR section explores ZapGo's commitment to environmental sustainability, employee welfare, and community involvement. Finally, the report discusses ZapGo's innovative approach to electric vehicle charging, emphasizing its use of cutting-edge technology and its focus on providing fast, affordable, and eco-friendly charging solutions. The report concludes with recommendations for ZapGo's future growth, including expanding market share, collaborating with industry leaders, and securing government funding. The references include various sources such as research papers, industry reports, and online resources. The report highlights ZapGo's potential to be a leader in the electric vehicle charging market.

MN3042QA THE CONTEXT OF
BUSINESS

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................4
1. SWOT analysis of Zap Go................................................................................................................4
2. CSR activities of ZapGo....................................................................................................................5
3. Innovation and Creativity in ZapGo..................................................................................................5
Conclusion and Recommendations............................................................................................................6
References..................................................................................................................................................7

INTRODUCTION
The innovative company from UK which is founded by Stephen Voller called ZapGo. It is an
innovation which is founded in 2013 with help of technology in an Oxford University. The main vision
of the ZapGo is to produce much better batteries for upcoming world. They arr ficus into to produce
ultra fast batteries for electric vehicle by using their own technology through carbon-Lon technology.
His joint venture is working on their aim to significantly reduce the time needed to charge cars, truck or
Bus without any costly public infrastructure investment. ZapGo roll out its initial charging unit at AS
Green Cube innovation charging station. This are majorly benefits to traveler who need fast charging
station during their travel and avoid the public stations where they need to wait for longer time period.
The major locations are in Norway after the joint venture is signed by company where world’s first
commercial storage unit to enable ultra fast electric charging of batteries.
The major competitor is wold largest company working on same technology and vision named
Tesla owned by Elon Musk. It is one of the greatest competitor and largest industry in world that are
working on same field. Tesla is one of the biggest company working on Lithium batteries and having
the same motto to reduce the damage on environment and major focus to avoid the gasoline cars.

MAIN BODY
1. SWOT analysis of Zap Go.
Strength
 Electronic batteries are the future of the
world and majorly used in near future as
only option. This is due to less cost used in
it the process. The technology used by
ZapGo leads to less harm to environment
and major focus is to cause less harm to
environment.
 The Government are also supportive to
company as they are working in
development of future technology and
increase the innovation in company. It
ultimately leads to growth of country and
technology developed help government to
sustain in international market.
 High innovations are invented in company
that help to make products even more
powerful and reduce the cost of product in
market (Logan, Nelson and Hastings,
2020).
 Easy to access in all type of vehicle which
help customers to use the station to charge
and their electric vehicle. It also help
customers to avoid the public charging
station that is high time consuming process
in some areas. ZapGo is providing ultra
fast charging station that take much lesser
time charge vehicle.
Weakness
 High cost involvement in company
research and development that sometime
leads to lack of funds available in
company.
 One of the major competitor is Tesla, LDI
and Energy Vision which are also working
on same innovation can affect company as
they have large funds availability and a
strong human power.
 Its hard to gain the trust of customers as
they sometimes feels that their vehicle or
gadget will cause damage or reduce its
lifeline if not supported.
Opportunities
 Less competition in market which help
company to gain major of market by
providing. New market are available to
increase the growth of company.
 Other countries government are also very
supportive to companies it increase the
technology development in country.
Government provide subsidies and less tax
rate on companies ion future development
which help country to grow.
 More usage by consumers who are
traveling to other states which help them to
save time and cost of company. ZapGo is
Threats
 One of the major threat is product liability
claim by consumers. Consumers sometime
charge allegation on company of their
damage product which cause damage to
goodwill or company increase the cost to
resolve problem.
 High risk factor of employees which are
working on storage of energy plant. The
safety and security of each employee is the
liability of company which need to
maintain and followed.
 High cost are involved to maintain the
charging station and services are sometime

providing stations with ultra fast charging
faculties, that help travelers to save their
time.
not up to the mark of company.
2. CSR activities of ZapGo.
Corporate social responsibilities are the factor that are followed by companies in order to follow
government rules and regulations set for companies. This CSR activities are working on development
of environment and society to maintain balance. ZapGo is also following the CSR activities where they
majorly focus on the development of environment, safety and security of employees and corporate
polices benefits environment. ZapGo is working on the innovation to develop the ultra charging electric
station that help people save their time to charge their vehicle. They are working on innovation that
include less harm to environment and more usage of electric vehicle which help them to reduce their
expense and save environment from usage of harmful fossil fuels. They are also following the labor
polices which include their safety and security which help them to maintain employment and polices
which are followed by company. Innovation and development of products are focus on corporate
polices that benefits environment by developing more effective products and improvise product that
help company to maintain surroundings and balance environment without any damages. ZapGo product
also reduce the carbon footprints that cause high damage to environment like gasoline vehicles and
provide high carbon emission in air that leads to damage of environment as well as humans (Sockeel
and et.al., 2020).
ZapGo are also volunteering the community and charitable work in society which help to
develop and under village people can develop in country. The employment by company are quite happy
due to their polices which are followed by company. This also leads to increase the efficiency of
working and ultimate performance of company to achieve the target objectives.
3. Innovation and Creativity in ZapGo.
The ZapGo is one of the leading company in Norway which is working the ultra fast electric
charging station which help customers to charge their vehicle in just few minutes. The innovation is
being done by using latest technology, high equipment are used by technician which make the storage
of electric power I large volume. The stations are being implemented on various highways of cities
which save time and cost of traveler. High services is being done by company to maintain charging
stations with time to time. The creativity of company is working on Green cube Innovation which
operate in Automat-1 and Eco -1 fueling station chain in Norwegian market which use green fuel. This
modern energy company take the role of price squeezer in fuel market (Liu, Mercer, and Seker, 2020).
The Automat-1 is having many innovative features which shows Clean, fast and affordable when it
compare to others. The ZapGo plant is establish in Norway as there are major of vehicles are electric
and Joint venture help company to grow in market which have majority of its vehicles electric.
According to data, 60 percent of new cars are sold in Norway in 2019 is fully electric cars and fossil
fuels cars end till 2025. Norway also exempted its taxes on battery engine cars and high taxes on petrol
and diesel vehicles. (Carbon-Ion a New Category of Energy Storage, 2020)

The working on technology development makes ZapGo to achieve consecutive 2 years awarded
as best technical development in electric vehicles. The C-Lon technology that innovated by them is
used to store energy capability along with ultra charge facility. However, ZapGo is developing through
technology and innovate with the help of new technology (Sockeel and et.al., 2020). The creativity of
team shows the success of company by receiving the award with two consecutive year.
Conclusion and Recommendations
For better quality service by ZapGo, some of the recommendations strategy that can be
followed by them to enhance overall in company. Following are the recommendations:
1. ZapGo had very wide opportunities all around the world which help them to gain large market
share and work on their monopoly from same.
2. It is also supported by government to develop this technology which help them to save cost and
increase their profit margins.
3. The can collaborate with some big companies which are working on same like Tesla, this can
assist company to develop rapidly in market and maintain the company service to their plants.
4. They can raise funds by government where they are fully supported such as tax exempted and
subsidies provided to company. Here cost of production and research and development
expenditure can reduce the cost of company and provide low prices to customers.
This report conclude that, ZapGo is fast develop company based in UK and founded by Oxford
university. The C- Lon technology is used to store by high energy and fast and affordable use to
customers. The swot show that major of opportunities are arisen to company. CSR activity is also being
followed by company with many activities like reduce Carbon emission. Hence, innovation and
creativity of business shows the success of business and increase the efficiency of company.

References
Liu, S., Mercer, J. and Seker, Z. 2020. Electric Vehicle Charging Infrastructure Analysis.
Logan, K. G., Nelson, J. D. and Hastings, A., 2020. Electric and hydrogen buses: Shifting from
conventionally fuelled cars in the UK. Transportation Research Part D: Transport and
Environment. 85. p.102350.
Sockeel, N and et.al., 2020, November. Evaluation of a cell balancing circuit for a new type of high-
power density energy storage system. In 2020 IEEE Green Energy and Smart Systems
Conference (IGESSC) (pp. 1-6). IEEE.
Sockeel, N and et.al., 2020. Economic Analysis of High-Longevity Battery Capacity Fades for Electric
Vehicles Supercharger Buffering Application. IEEE Transactions on Transportation
Electrification. 6(3). pp.995-1002.
Online Reference
Carbon-Ion a New Category of Energy Storage. 2020. Available through: <https://zapgo.com/wp-
content/uploads/2020/06/ZapGo-Investor-presentation-June-2020.pdf>.