This report provides a comprehensive analysis of Zapp, a UK-based tech company specializing in grocery and household item delivery. It begins with an overview of entrepreneurship and introduces Zapp's business model, emphasizing its rapid growth and strategic use of resources. The report then delves into the business model canvas, analyzing key partners, activities, value propositions, customer relationships, segments, resources, channels, and cost and revenue structures. A critical evaluation of the business model canvas is presented, highlighting its strengths and weaknesses. Furthermore, the report examines Zapp's external environment through a PESTLE analysis, considering political, economic, social, technological, environmental, and legal factors. The Porter's Five Forces model is also applied to assess the competitive landscape. An internal analysis is then conducted using a SWOT analysis to identify Zapp's strengths, weaknesses, opportunities, and threats. Finally, the report concludes with strategic recommendations for Zapp's future growth and success in the competitive market, including suggestions for improvement and expansion.