This case study explores the management challenges faced by Zappos, an online shoe retailer known for its customer service and unique company culture. It discusses the importance of transparency in organizational behavior, highlighting both its benefits and potential drawbacks. The study analyzes how Zappos utilizes transparency in its business model, including instances where it proved effective and situations where it led to ethical complications, such as layoffs and data breaches. The study concludes with recommendations for implementing transparency policies strategically, emphasizing the need for ethical leadership, open communication, and advanced technologies to safeguard sensitive information. Desklib offers a wealth of similar case studies and solved assignments for students seeking to deepen their understanding of management and organizational behavior.