Strategic Marketing Plan for Zara's New Organic Beauty Product Launch

This report presents a marketing plan for Zara, focusing on the launch of new organic beauty products. It begins with an executive summary and identifies the target customers as women interested in quality beauty products. The report includes a SWOT analysis, highlighting Zara's brand image and global presence while acknowledging weaknesses like limited marketing and competition. A PESTLE analysis assesses political and economic factors influencing the product launch. The report then outlines a strategic marketing plan using the 7Ps (Product, Price, Promotion, Place), emphasizing low pricing strategies and online promotional activities. Finally, the report incorporates STP (Segmentation, Targeting, Positioning) analysis, focusing on people with medium to high purchasing power and women seeking organic beauty products. The conclusion summarizes the importance of the marketing mix for organizational growth and long-term sustainability.

Marketing

TABLE OF CONTENT
 Introduction
 Produce and evaluate a basic marketing plan for a company
 Explaining the detailed evidence based on marketing plan for an organization.
 Design a Strategic marketing plan that tactically applies the use of the 7Ps to
achieve overall marketing objectives
 Conclusion

INTRODUCTION
Marketing is the essential concept for the firms to analyse the need of their
customers and then make decisions to satisfy those needs and wants of the
customers.
It also explains the meaning of marketing mix that will be helpful to achieve the
business objectives. Company marketing strategies will also explain by supported
marketing plan.

1) Produce and evaluate a basic marketing plan for a company
Executive summary:
 Marketing for the company is the process to promote their product or services with great
extent.
 Present marketing plan has been based on Zara products where they planning to launch
new organic beauty products for women.
 Marketing plan has been described target customers, company USP, Pricing Positioning
strategy, Distribution Plan, etc.
Target Customers:
 In order to launch the new organic beauty product company target customers are women
who obsessed with beauty products and always concern with quality of the products.
 For that, Zara has planning to launch new product enhancement as per the need of the
buyers.

Continued...
Strength Weaknesses
 Strength
 Zara is well known brand image in the market.
 It has more than 2000 stores in all over the world.
 Its clothes are highly competitive in price with the
most innovative and fashionable designs.
 Limited marketing advertising as compare to other
brands.
 Zara having limited market due to number of
competitors.
Opportunities Threats
 Expansion of the company outlets in some more
countries, cities.
 Adopt marketing promotional activities.
 High fashion merchandising can be major threat to
them.
 Uncertainty in environment.
SWOT analysis of Zara

Continued....
PESTLE Analysis
Political:
In order to launch new product in the market company should measure the possible
threats involved in the political environment that might be affect the product strategies.
Political factor influenced by political policies due to which prices are affect.
It also affects the leading and challenging working ideas and new long-lasting way
of promotional activity and leading ways.
Economical:
Economical factors are another significant factor that affect the business activity
due to uncertainity in unemployment and high population and the cost of labour is low
leading to low production.

3) Design a Strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives
 Price: Zara needs to adopt Low pricing strategies to promote the new product in the
market in order to gain the buyers interest (Tadajewski and Jones, 2016).
Product: Zara has launching new product or services which is organic beauty products
that helps company to attained more energetic pricing policies.
Promotion: Promotional activity adopted by the company is Women beauty contest
which is handled by the online.
Place: Place is the marketing mix that helps to define where product has launched and
sell to end consumers. Zara launching its new product through online or offline method.

Continued....
STP
 Segmenting: clothes for people with a combination of work and play.
 Positioning: Zara offers classy high-quality clothes based on consumer trends.
 Targeting: People with medium to high purchasing or women who highly looking for
organic beauty products.

CONCLUSION
 By summing up above, study explained about the marketing mix and its importance
within the organisation culture.
 On the other side, it helps to develop the new managerial opportunity and growth in
order to sustained the company into long term manner.

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