This research project examines the benefits and drawbacks of a global business environment, using Zara as a case study. The introduction provides an overview of Zara, its rationale, aim, and objectives. A literature review explores the concept of globalization, its factors influencing the fashion industry both positively and negatively, and the challenges Zara faces. The research methodology outlines the research type, approach, design, sampling, data collection, and analysis methods. The report aims to understand the conceptual framework of globalization, identify its impact on the fashion industry, determine Zara's challenges in selling goods globally, and provide recommendations for business expansion. The report covers Zara's history, revenue, and global presence, highlighting key factors influencing globalization such as technology, trade, and cultural assimilation. It also discusses challenges like omni-channel integration, employee productivity, inventory management, and price transparency. The research employs both quantitative and qualitative methods to address these issues, providing a comprehensive analysis of Zara's global business strategies.