Impact of Multinational Companies: Zara's Business Environment Report

This report examines the impact of multinational companies, specifically Zara, on the business environment of Mexico. It outlines project aims and objectives, including a detailed project management plan encompassing cost analysis, timeframes, and scope. The report incorporates a work breakdown structure and a Gantt chart for project scheduling and execution. It utilizes both qualitative and quantitative research methods to gather and analyze data, leading to recommendations. The analysis includes an assessment of risks, resources, and communication strategies. The research methodology section details the use of primary and secondary research, and the report concludes by reflecting on the value of the research undertaken to meet the stated objectives, offering a comprehensive overview of Zara's influence on the Mexican market and providing valuable insights into project management practices.

Managing Successful
Business Project

Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Devise project aims and objectives for a chosen scenario.....................................................3
Build a project management plan that includes cost, scope and many factors.......................4
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion..............................................................................................................................6
TASK 2............................................................................................................................................8
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................8
TASK 3..........................................................................................................................................11
Analyse research and data using appropriate tools and techniques......................................11
Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions..........................................................................................2
TASK 4............................................................................................................................................3
Reflect on the value of undertaking the research to meet stated objectives...........................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

TITLE
“How do multinational companies impact the business environment of the host
destination e.g. a country, region, city?”
INTRODUCTION
Globalisation is the chain of activities in integrated form of people, organisations and
government of various nations and their free movement across boundaries. That movement of
goods and services should be in unified and integrated manner that helps in enlarge business
opportunities in positive way. That report is based on impact of globalisation on the business
environment at host country destination it influences a lot in organisational growth. This report
is based on Zara SA which is an Spanish fast fashion retailer founded in 1975 and one of largest
retailer in apparel. This report is based on project aims, objectives and time frame to accomplish
in proper way. It also includes small scale research by collecting knowledge and information to
support the project in better way. In it project by communicating in appropriate way by giving
recommendations. At last it includes values that gained by conducting a project for sustainable
organisational performance. It consisted Gantt chart and work break down structure to
accomplish an project at standard time frame. In that project plan should be framed by
considering various factors such as cost of project, quantity , risk factor and communication with
resources to accomplish at appropriate results.
TASK 1
Devise project aims and objectives for a chosen scenario.
Overview of an organisation:
This report is based on the Zara which is an Spanish Fast fashion retailer and founded in
1975 and become the world's largest apparel retailer in whole world (Brady and Davies, 2014. ).

It is an well known brand under flagship of Inditex group and their few clothes and accessories
remain in latest fashion and in high quality but at affordable price.
Aim: To analyse the impact of Multinational companies on the business environment of Mexico.
A study of Zara
Objective:
 To identify the impact of multinational companies on the business environment of a
country.
Question:
 What is the impact of multinational companies on the business environment of a Mexico.
Build a project management plan that includes cost, scope and many factors.
Project management plan created by project manager by taking inputs from project team
and their key stakeholders. It is an formal and approved document that elaborates about its
execution, monitoring and control in proper way (Brady and Davies, 2014.). It is an kind of
summary or document in detailed format in which baselines, management plans and activities
and other planning documents includes. The main objective of that document it to define
approach of project team with scope of a project. For a project plan some useful approaches
includes in it that are as follows:
Cost: Cost is an important factor to accomplish desirable results related to a project, in case of
Zara project manager there are some very significant factors of project and for that organisation
have to divide in many aspects of cost that are as follows:
Direct cost: Direct cost which is directly accountable for a business object, in it includes
production cost, raw material and labour cost.
Indirect cost: In indirect cost that are not directly accountable for cost objects and it is in nature
of either fixed or variable and includes administration, funding and marketing cost and many
more. The cost of Research 20000 £ are and project 11500 £.
In that aspect some major factors related to cost that are as follows:
Activities Cost (£) Time
Project execution 5000 20 days
Employee management 3000 40 days

Preparing a draft for project plans 10000 60 days
Total 18000
Time: Time to accomplish a project is an important factor that helps in describe about
organisational activities to reach at desirable goals and objectives (Davies and Hughes, 2014.).
While conducting research time frame is very much important to execute research and related
tactics at proper time. In that aspect the time-frame to accomplish that project is 60 days and
some more days.
Scope: To conduct research about to impact on business environment of multinational companies
of host destination. The scope of research should be evaluated by using various tools and
techniques such as quantitative and qualitative method that helps in reap out major results that
are important for an organisation on other hand scope of project based on expand market share
by enlarge opportunities in market of Mexico that helps to Zara in every aspect of organisation
such as economic enhancement and enlarge business opportunities.
Quality: Quality is an important aspect for every organisation and plays very crucial role to
bring success in both project and research. To measure quality of a project, researcher used
various samples that give major outcomes to know viability of it. On other hand project helps in
know taste and preferences of consumers and bring changes accordingly so that project should be
gain success.
Communication: Communication is an effective tool to share right kind of knowledge and
information to host nation (Frankenberger and et. al., 2013.). In communication project goals,
objectives and their role should be discussed in proper way so that project aim should be
accomplished in proper way. The main objective of that research is to find out impact of
multinational company on business environment of host destination.
Risk: While operate in different nations, there are lot of accountabilities on Project manager and
lot of risk associated with project. The major responsibility of a project manager is to eliminate
risk factor at maximum level for that various kinds of strategies and tactics proved beneficial.
Risk associated with every factor in that case research and project are very important to measure
risk factor. To measure risk researcher use quantitative method that elaborate each and every
factor and for project they evaluate Mexico economy that are stable in nature.

Resources: Resources are very much important assets of an organisation to execute project at
appropriate time and in desirable manner ( Davies and Hughes, 2014. .). For that project team
have to assemble all necessary resources in which skilled labour force, raw material and tools to
accomplish desirable outcomes. Resources should be available in both tangible and intangible
form so in that particular project resources are skilled labour and finance. To carry out research
and project researcher need to tools and techniques, machineries and skilled labour force.
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion.
Work break down structure refers to divide project in simpler and manageable tasks,
project managers use that method to simplify the project execution. In that process larger tasks
should be broken down into manageable works (Heger and Rohrbeck, 2012). It is not restricted
for a specific field when practically apply it into organisation. It also helps in set out all major
works and activities by developing expenditure and project efficiency plans in proper way by
Zara. It proved beneficial for firms to avail resources and attain objectives to gain business
objectives. The major reasons behind using WBS is to get accurate and accountable project and
their results. Give proper responsibility to project team so that each can give their best by
understand their roles in proper way. WBS can be build after identifying the main deliverables of
a project to deliver a work in proper way.

Gantt chart: Gantt chart is one of important tool use for a project management to show works
and activities along with suitable time scale. In that each and every activity should be presented
in bar chart and position and length of it shows the start date, duration and end date of activities.
The first Gantt chart devised in year 1890s by American engineer and project consultant that
devised their own vision (Frankenberger and et. al., 2013.). It is commonly used to track project
and their schedules to reach at desirable outcomes and the major characteristic of that it is easily
created, updated and projected. In context of Zara they use Gantt chart to draw out project
schedule so that desirable results can be achieved in proper way. According to the chart it has
been examine that kinds of activities distinguished in many ways that are subject of research,
developing aims and objectives and then study on subject matter analysis of data and outcomes
and recommendation.

TASK 2
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
Research methodology
These are the methods or systematic plan used to conduct a research. Research
methodology is a process used to collect data and analyses data to understating in depth
knowledge of study. These study are used for taking decision in organisation. Research can be
define as systematic gathering of information and analysing it into for better knowledge of
subject. For conducting an effective research, researcher have to collect data and interpret data.
Quantitative, qualitative, primary, secondary research are four methods by which researcher can
collect and analyse data.
Quantitative research
This research method is use to collect numerical data from group of people. Quantitative
research techniques will generalise results to large number of people to explain a phenomenon.
These research is defined as a systematic investigation of phenomena by gathering data which is
quantifiable (Heger and Rohrbeck, 2012.). This consist of performing statistical, mathematical
techniques. Researchers generally use this method when they wants to get an objective or
conclude answers. Quantitative research gather information for data collection and analysing data
from existing and potential customer. Researcher can use this by online surveys, online pools,
questionnaires etc. results of which can be depicted in form of numerical value.
Qualitative research
This is used to gain an understating of underlying reasons, opinions and motivations.
Data collect and analysed in qualitative research focuses on obtaining data through open end and
conversational communication. It is a refer as a method used to gather non numerical data by a
scientific method of observation. Data collection and analyses in qualitative research is done by
face to face interview, case study research, focus group, record keeping, process of observation.

This method more focus on describing individual experience and beliefs. Qualitative research is
used when descriptive data is required. This method is not fully structure in advance it depends
upon the situation.
Primary research
Primary research method is used when new and first hand data is required for research. In
this data is gathered and analysed is fresh and never used before. Its is majorly conducted when
knowledge or study about specific topic has to be conducted. Information or data collected in this
method belongs to researcher as researcher is the owner of data. This type of data require high
knowledge to conduct research. For primary research data can be collect from in depth interview,
focus group or surveys, questionnaires, observation etc.
Secondary research
It involve methods to collect data from already existing information. Secondary research
method refers to all those sources which can be used to collect data and analyse it to research. In
this data is collected from different sources which has already given in previous study. Basically
secondary researches are conducted by primary data (Heger and Rohrbeck, 2012.). Data
gathered for this is from articles, books, newspapers, internet, CD/DVD, government documents,
business journals etc. this research does not required much cost as data is analyses from already
collected data. Secondary researches are quick and does not take much time.
Sample: sample is also known as sample points, it usually possess a subset of manageable size.
Samples are the characteristics of larger population and statistics to include all possible
members.
sample size: Sample size measure no. of individuals used in survey and reap out major results to
obtain desirable outcomes.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Do you know about Globalisation?
 Agree

 Disagree
Q.2. Do you think globalisation obligatory to gain business opportunities?
 Yes
 No
Q.3. Significance of Globalisation in context of Zara?
 Increase income
 Enlarge market opportunities
 Provide competitive advantage
Q.4. Is globalisation helps to various businesses to enlarge opportunities in many
nations?
 Agree
 Disagree
Q.5. While going global what kind of challenges faced by Zara?
 Change in culture
 Governmental regulations
 Change in technology
Q.6. Is strategic planning should be ratified to bring some more changes?
 Yes
 No
Q.7. What kind of entry strategies proved fruitful for Zara for international market?
 Joint venture
 Franchising
 Licensing
 Strategic alliances
Q.8. Relevant methods by using Zara can overcome from challenges while going
global?
 By creating strategies and tactics
 By applying various rules and regulations
 By comply with alliances from authorised body
Q.9. Is Globalisation enables to increase income and profitability for an organisation?
 Yes

 No
Q.10 Is some areas are remain for further improvement?
 Yes
 No
TASK 3
Analyse research and data using appropriate tools and techniques.
Theme 1: Idea of globalisation.
Q.1. Do you know about Globalisation? Frequency
 Agree 19
 Disagree 11
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
19
11
Column B

Interpretation: From the above graph it has been summarised that Mostly people know about the
globalisation which is an popular and most relevant in current scenario. It proved fruitful for
organisation to expand and enlarge business opportunities in positive way for Zara.
Theme 2: Globalisation obligatory to gain business opportunities?
Q.2. Do you think globalisation obligatory to gain business opportunities? Frequency
 Yes 20
 No 10
Interpretation: From the above bar chart it has been concluded that globalisation proved
obligatory for organisation to enlarge their business opportunities in competitive market place.
With the help of globalisation an organisation can reach at large no. of consumer base. So it can
be said that it is very much significant to operate at global level.
Theme 3: Significance of Globalisation
Q.3. Significance of Globalisation in context of Zara? Frequency
20
10
Yes
No

 Increase income 12
 Enlarge market opportunities 8
 Provide competitive advantage 10
Increase income
Enlarge market opportunities
Provide competitive advantage
0
4
8
12 12
8 10
Column B

Interpretation
From the above chart it has been summarised that globalisation is very much significant
for Zara because it has a large enterprise and also operates in various nation by accessing needs
and wants of people in through manner they become market leader.
Theme 4: Is globalisation helps to various businesses to enlarge opportunitie.
Q.4. Is globalisation helps to various businesses to enlarge opportunities in
many nations?
Frequency
 Agree 16
 Disagree 14
Interpretation: From the graph it has been summarised that Globalisation proved very much
helpful in reap out hidden opportunities in market by accessing needs and demands of people so
that organisation can find out better opportunities to enlarge business opportunities.
Theme 5: kind of challenges faced by Zara?
Q.5. While going global what kind of challenges faced by Zara? Frequency
 Change in culture 10
 Governmental regulations 10
 Change in technology 10
Agree Disagree
13
13.5
14
14.5
15
15.5
16
16
14 Column C

Interpretation: while expand business in foreign market, organisation faces kinds of challenges,
by building various strategies and tactics an organisation can eliminate at maximum level and get
desirable results out of it.
Theme 6: Is strategic planning should be ratified?
Q.6. Is strategic planning should be ratified to bring some more changes? Frequency
 Yes 18
 No 2
Change in culture Governmental regulations Change in technology
0
2
4
6
8
10
12
10 10 10
Column C

Interpretation: From the above graph it has been summarised that organisation have to always
think about always possibility to bring changes in organisational works and procedures by
bringing changes in strategies of an organisation. So organisation have to focus on bring changes
as per the requirement of consumers.
Theme 7: kind of entry strategies proved fruitful for Zara
Q.7. What kind of entry strategies proved fruitful for Zara for international
market?
Frequency
 Joint venture 10
 Franchising 10
 Licensing 5
 Strategic alliances 5
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Column D

Interpretation:
There are many ways to entry into foreign market that plays very crucial role to reach at
large no. of consumer base in positive way. In case of Zara which is an large business enterprise
and plays very crucial role to select best way to enter into foreign market.
Theme 8: Relevant methods by using Zara can overcome from challenges
Q.8. Relevant methods by using Zara can overcome from challenges while
going global?
Frequency
 By creating strategies and tactics 15
 By applying various rules and regulations 5
10
10
5
5
Joint venture
Franchising
Licensing
Strategic alliances

 By comply with alliances from authorised body 10
0
4
8
12
16 15
5
10
Column E

Interpretation: from the above graph it has been summarised that while enter into foreign market
organisation faces various kinds of challenges that should be eliminated by adopting various
kinds of important tactics in which one of best by creating strategies and tactics proved
beneficial for organisation.
Theme 9: Is Globalisation enables to increase income and profitability
Q.9 .Is Globalisation enables to increase income and profitability for an
organisation?
Frequency
 Yes 12
 No 18
Interpretation:From the above graph it has been summarised that with the help of globalisation
organisation can earn lot of profit and market share by identifying hidden needs and wants of
consumers in better way and it proved beneficial to lead in market.
Theme 10: Is some areas are remain for further improvement
1
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column B

Q.10 . Is some areas are remain for further improvement Frequency
 Yes 15
 No 15
Interpretation:
from the above graph it has been concluded that organisation have bring changes as per
the need of market with consumers so that organisation can provide delighted experience to
consumers in better way.
Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions
For an organisation to develop or prosper their business by expanding their products and
market for that researcher have to evaluate each and every aspect in positive manner. For that
some major recommendations are as follows:
2
Yes No
0
2
4
6
8
10
12
14
16 15 15
Column C

Zara have to conduct market research so that it can know about thoroughly about market of
Mexico and can build tactics to grab large opportunities and reduce hazardous effects at
maximum level (Lock, 2017.).
Managers and higher authorities of Zara have to evaluate each and every factor in which political
,social and economic factors so that they can reap out major opportunities out of it and access
desirable outcomes.
They have to connect with the government and share their ideas and views in positive way so
that they can provide them each and every factor to enlarge their opportunities in market of
Mexico market.
Further, researcher have to evaluate various factors such as tools and techniques with feedback
of consumers so that they can bring modifications in project of their organisation and bring
harmony in works and activities.
TASK 4
Reflect on the value of undertaking the research to meet stated objectives.
Research is one of most important aspect before enlarge business opportunities in
positive way. For an organisation evaluate and access each and every aspect before conducting
research plays vital role to reap out important results. At time of conducting research I face some
kinds of major problems at appropriate time frame that hinders self interest of project. I face
some issues to bring skilled and competent members for effective results so for that researcher
have to list out major capabilities that require for an individual to remain always competitive in
market place. Such as I have to build self confidence and acquire right kind of knowledge and
capabilities by communicating and manage troubles in proper way. The another major issue that
face by me that while I collect data and information some participants are not responding in
positive way and some not give trustworthy that hinders in bring accurate results while
conducting research for the project. At last in overall project I able to bring stability and some
potential skills and capabilities in an individual so that they can deliver right for project.
CONCLUSION
From the above report it has been summarised that globalisation is an important concept
that are very much useful for organisation to enlarge their business opportunities. With help of it
organisation can bring sustainability in their activities and maximise profit and remain
3

competitive in market place. When an organisation expand in foreign market major factors that
affect their business procedures and works so researcher have to evaluate each and every factor
so that they can reap out important advantages out of them. By conducting primary and
secondary research, researcher can be able to bring out important insights about consumers
interest and bring modifications accordingly. While set up a project researcher use work break
down structure and Gantt chart that break works into small parts and give suitability to reach out
desirable outcomes.
4

REFERENCES
Books and Journals
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal. 45(4). pp.21-38.
Chen, H.H., Kang, H.Y. and Lee, A.H., 2017. A Project Management Plan to Reach Sustainable
Competitive Advantage for a Photovoltaic (PV) Manufacturer. Sustainability. 9(9).
p.1496.
Davies, M. B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or
quantitative methods. Macmillan International Higher Education.
Farok¹, G.M.G. and Garcia, J.A., 2016. Scope creep monitors level of satisfaction, cost of
business and slippery slope relationships among stakeholders, project manager, sponsor
and PMO to execute project completion report. Journal of International Association of
Advanced Technology and Science (JIAATS). 2(2). pp.15-23.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Frankenberger, K., and et. al., 2013. The 4I-framework of business model innovation: A
structured view on process phases and challenges. International journal of product
development. 18(3/4). pp.249-273.
Harding, S., Nelson, L. and Glover, T., 2016. Solent Oyster Restoration Project Management
Plan. Blue Marine Foundation (BLUE), London, UK.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Heger, T. and Rohrbeck, R., 2012. Strategic foresight for collaborative exploration of new
business fields. Technological Forecasting and Social Change. 79(5). pp.819-831.
Lock, D., 2017. The essentials of project management. Routledge.
Marchewka, J.T., 2014. Information technology project management. John Wiley & Sons.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-51.
Pryke, S. and Smyth, H., 2012. The management of complex projects: A relationship approach.
John Wiley & Sons.S
Reich, B. H., Gemino, A. and Sauer, C., 2014. How knowledge management impacts
performance in projects: An empirical study. International Journal of Project
Management. 32(4). pp.590-602.
Spender, J. C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise.
Oxford University Press.
Ullah, A. and Lai, R., 2013. A systematic review of business and information technology
alignment. ACM Transactions on Management Information Systems (TMIS). 4(1). p.4.
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Log Book
Name:
Project title:
Date:
Update on weekly research/tasks achieved
Points to consider: What have you completed? Did you fulfil task requirements?
As per the task require we achieve exactly that can be evaluated by study Gantt chart.
Are you on track and within deadlines set? Did you need to make any changes to your project
management plan? Any risks and/or issues identified?
Points to consider: Did you identify risks/issues with a lack of skills required for undertaking
research/tasks? Did you identify any additional risks/issues that have an impact on the project
management plan?
With the help of proper distribution of tasks and responsibilities we can be easily on track to
achieve desirable outcomes in positive way.
Problems encountered
Points to consider: What barriers did you face? How did you overcome them?
While conducting research we face some problems that not accuracy in results and not accurate
selection of tools for that major modifications in plans should be implemented.
New ideas and change of project direction.
The new ideas to bring new ways to enter into new market that proved beneficial for researcher
and project holders also.
6

What have I learnt about myself this week?
Points to consider: How did I feel when I had to deal with tasks/problems? Did I find it useful
to complete the tasks? How well have I performed? What did I contribute? What can I improve
on next week? How might this learning apply in the future?
From that project I learn a lot that how to manage team and deliver proper tasks and
responsibilities to them sometimes due to misunderstandings I fail to deliver right kind of
knowledge to and individual.
Tasks planned for next week
Points to consider: Which tasks are priority? Have you set aside sufficient time for
completion?
The main priority that tasks and responsibilities should be assigned to an individual in proper
way and each task should be allotted as per it require time to accomplish the project in proper
way.
Project plan status to date (on, ahead, behind) Supervisor comments to address
firstly the project planning should be done in proper way and then scheduling of works and
activities conducting so that all can attain desirable goals and objectives in proper way.
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Performance Review Template
Performance Review
 What was the project supposed to accomplish?
Project should be accomplished to access the how multinational companies impact on
business environment of the host destination. In that aspect researcher have to find out
possibility in major sphere and start their activities in that area.
 Did the project succeed in its aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes I succeed to achieve objectives of the project with the help of profit and consumer
satisfaction in know it.
 How will this inform and support your continuous professional development?
With the help of continuous improvement plan I bring changes in organisational works
and activities and support for organisational growth and enhancement in positive way.
Continuous improvement are very much important for an organisation to remain always
competent in market place and give desirable outcomes to organisation.
 What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
This project going well in all aspect because it is able to achieve desirable outcomes in
positive manner and all support it.
 What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
The problems that faced during the conducting researcher that is lack of accuracy and
tools and techniques are not as much efficient. During the research collecting data and
information is one of hazardous task and takes too much time to reach at desirable
goals and objectives in proper way.
 What did you learn from undertaking the project?
8

I learn that organisation have to enlarge their business by evaluating various factors and
modify accordingly as per the organisational requirement so that they can attain desirable
goals and objectives in proper way.
 How would you rate your performance as project manager?
Rating of performance review is excellent. The reason that we give best by devoting all skills
and capabilities of own and schedule all works in proper manner so that desirable outcomes
should be accomplish.
 What strengths and weaknesses of your performance did you identify?
The main opportunities that we can Be able to find out hidden opportunities and
weaknesses that plan not exactly implemented as planned. To eliminate these problems
and reap out benefits out of it organisation have to coordinate with each factor that
engaged in that project so that possible results should be accomplish.
9