Impact of Multinational Companies: Zara's Business Environment Report

This report examines the impact of multinational companies, specifically Zara, on the business environment of Mexico. It outlines project aims and objectives, including a detailed project management plan encompassing cost analysis, timeframes, and scope. The report incorporates a work breakdown structure and a Gantt chart for project scheduling and execution. It utilizes both qualitative and quantitative research methods to gather and analyze data, leading to recommendations. The analysis includes an assessment of risks, resources, and communication strategies. The research methodology section details the use of primary and secondary research, and the report concludes by reflecting on the value of the research undertaken to meet the stated objectives, offering a comprehensive overview of Zara's influence on the Mexican market and providing valuable insights into project management practices.

Managing Successful
Business Project

Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Devise project aims and objectives for a chosen scenario.....................................................3
Build a project management plan that includes cost, scope and many factors.......................4
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion..............................................................................................................................6
TASK 2............................................................................................................................................8
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................8
TASK 3..........................................................................................................................................11
Analyse research and data using appropriate tools and techniques......................................11
Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions..........................................................................................2
TASK 4............................................................................................................................................3
Reflect on the value of undertaking the research to meet stated objectives...........................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

TITLE
“How do multinational companies impact the business environment of the host
destination e.g. a country, region, city?”
INTRODUCTION
Globalisation is the chain of activities in integrated form of people, organisations and
government of various nations and their free movement across boundaries. That movement of
goods and services should be in unified and integrated manner that helps in enlarge business
opportunities in positive way. That report is based on impact of globalisation on the business
environment at host country destination it influences a lot in organisational growth. This report
is based on Zara SA which is an Spanish fast fashion retailer founded in 1975 and one of largest
retailer in apparel. This report is based on project aims, objectives and time frame to accomplish
in proper way. It also includes small scale research by collecting knowledge and information to
support the project in better way. In it project by communicating in appropriate way by giving
recommendations. At last it includes values that gained by conducting a project for sustainable
organisational performance. It consisted Gantt chart and work break down structure to
accomplish an project at standard time frame. In that project plan should be framed by
considering various factors such as cost of project, quantity , risk factor and communication with
resources to accomplish at appropriate results.
TASK 1
Devise project aims and objectives for a chosen scenario.
Overview of an organisation:
This report is based on the Zara which is an Spanish Fast fashion retailer and founded in
1975 and become the world's largest apparel retailer in whole world (Brady and Davies, 2014. ).

It is an well known brand under flagship of Inditex group and their few clothes and accessories
remain in latest fashion and in high quality but at affordable price.
Aim: To analyse the impact of Multinational companies on the business environment of Mexico.
A study of Zara
Objective:
 To identify the impact of multinational companies on the business environment of a
country.
Question:
 What is the impact of multinational companies on the business environment of a Mexico.
Build a project management plan that includes cost, scope and many factors.
Project management plan created by project manager by taking inputs from project team
and their key stakeholders. It is an formal and approved document that elaborates about its
execution, monitoring and control in proper way (Brady and Davies, 2014.). It is an kind of
summary or document in detailed format in which baselines, management plans and activities
and other planning documents includes. The main objective of that document it to define
approach of project team with scope of a project. For a project plan some useful approaches
includes in it that are as follows:
Cost: Cost is an important factor to accomplish desirable results related to a project, in case of
Zara project manager there are some very significant factors of project and for that organisation
have to divide in many aspects of cost that are as follows:
Direct cost: Direct cost which is directly accountable for a business object, in it includes
production cost, raw material and labour cost.
Indirect cost: In indirect cost that are not directly accountable for cost objects and it is in nature
of either fixed or variable and includes administration, funding and marketing cost and many
more. The cost of Research 20000 £ are and project 11500 £.
In that aspect some major factors related to cost that are as follows:
Activities Cost (£) Time
Project execution 5000 20 days
Employee management 3000 40 days

Preparing a draft for project plans 10000 60 days
Total 18000
Time: Time to accomplish a project is an important factor that helps in describe about
organisational activities to reach at desirable goals and objectives (Davies and Hughes, 2014.).
While conducting research time frame is very much important to execute research and related
tactics at proper time. In that aspect the time-frame to accomplish that project is 60 days and
some more days.
Scope: To conduct research about to impact on business environment of multinational companies
of host destination. The scope of research should be evaluated by using various tools and
techniques such as quantitative and qualitative method that helps in reap out major results that
are important for an organisation on other hand scope of project based on expand market share
by enlarge opportunities in market of Mexico that helps to Zara in every aspect of organisation
such as economic enhancement and enlarge business opportunities.
Quality: Quality is an important aspect for every organisation and plays very crucial role to
bring success in both project and research. To measure quality of a project, researcher used
various samples that give major outcomes to know viability of it. On other hand project helps in
know taste and preferences of consumers and bring changes accordingly so that project should be
gain success.
Communication: Communication is an effective tool to share right kind of knowledge and
information to host nation (Frankenberger and et. al., 2013.). In communication project goals,
objectives and their role should be discussed in proper way so that project aim should be
accomplished in proper way. The main objective of that research is to find out impact of
multinational company on business environment of host destination.
Risk: While operate in different nations, there are lot of accountabilities on Project manager and
lot of risk associated with project. The major responsibility of a project manager is to eliminate
risk factor at maximum level for that various kinds of strategies and tactics proved beneficial.
Risk associated with every factor in that case research and project are very important to measure
risk factor. To measure risk researcher use quantitative method that elaborate each and every
factor and for project they evaluate Mexico economy that are stable in nature.

Resources: Resources are very much important assets of an organisation to execute project at
appropriate time and in desirable manner ( Davies and Hughes, 2014. .). For that project team
have to assemble all necessary resources in which skilled labour force, raw material and tools to
accomplish desirable outcomes. Resources should be available in both tangible and intangible
form so in that particular project resources are skilled labour and finance. To carry out research
and project researcher need to tools and techniques, machineries and skilled labour force.
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion.
Work break down structure refers to divide project in simpler and manageable tasks,
project managers use that method to simplify the project execution. In that process larger tasks
should be broken down into manageable works (Heger and Rohrbeck, 2012). It is not restricted
for a specific field when practically apply it into organisation. It also helps in set out all major
works and activities by developing expenditure and project efficiency plans in proper way by
Zara. It proved beneficial for firms to avail resources and attain objectives to gain business
objectives. The major reasons behind using WBS is to get accurate and accountable project and
their results. Give proper responsibility to project team so that each can give their best by
understand their roles in proper way. WBS can be build after identifying the main deliverables of
a project to deliver a work in proper way.

Gantt chart: Gantt chart is one of important tool use for a project management to show works
and activities along with suitable time scale. In that each and every activity should be presented
in bar chart and position and length of it shows the start date, duration and end date of activities.
The first Gantt chart devised in year 1890s by American engineer and project consultant that
devised their own vision (Frankenberger and et. al., 2013.). It is commonly used to track project
and their schedules to reach at desirable outcomes and the major characteristic of that it is easily
created, updated and projected. In context of Zara they use Gantt chart to draw out project
schedule so that desirable results can be achieved in proper way. According to the chart it has
been examine that kinds of activities distinguished in many ways that are subject of research,
developing aims and objectives and then study on subject matter analysis of data and outcomes
and recommendation.

TASK 2
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
Research methodology
These are the methods or systematic plan used to conduct a research. Research
methodology is a process used to collect data and analyses data to understating in depth
knowledge of study. These study are used for taking decision in organisation. Research can be
define as systematic gathering of information and analysing it into for better knowledge of
subject. For conducting an effective research, researcher have to collect data and interpret data.
Quantitative, qualitative, primary, secondary research are four methods by which researcher can
collect and analyse data.
Quantitative research
This research method is use to collect numerical data from group of people. Quantitative
research techniques will generalise results to large number of people to explain a phenomenon.
These research is defined as a systematic investigation of phenomena by gathering data which is
quantifiable (Heger and Rohrbeck, 2012.). This consist of performing statistical, mathematical
techniques. Researchers generally use this method when they wants to get an objective or
conclude answers. Quantitative research gather information for data collection and analysing data
from existing and potential customer. Researcher can use this by online surveys, online pools,
questionnaires etc. results of which can be depicted in form of numerical value.
Qualitative research
This is used to gain an understating of underlying reasons, opinions and motivations.
Data collect and analysed in qualitative research focuses on obtaining data through open end and
conversational communication. It is a refer as a method used to gather non numerical data by a
scientific method of observation. Data collection and analyses in qualitative research is done by
face to face interview, case study research, focus group, record keeping, process of observation.

This method more focus on describing individual experience and beliefs. Qualitative research is
used when descriptive data is required. This method is not fully structure in advance it depends
upon the situation.
Primary research
Primary research method is used when new and first hand data is required for research. In
this data is gathered and analysed is fresh and never used before. Its is majorly conducted when
knowledge or study about specific topic has to be conducted. Information or data collected in this
method belongs to researcher as researcher is the owner of data. This type of data require high
knowledge to conduct research. For primary research data can be collect from in depth interview,
focus group or surveys, questionnaires, observation etc.
Secondary research
It involve methods to collect data from already existing information. Secondary research
method refers to all those sources which can be used to collect data and analyse it to research. In
this data is collected from different sources which has already given in previous study. Basically
secondary researches are conducted by primary data (Heger and Rohrbeck, 2012.). Data
gathered for this is from articles, books, newspapers, internet, CD/DVD, government documents,
business journals etc. this research does not required much cost as data is analyses from already
collected data. Secondary researches are quick and does not take much time.
Sample: sample is also known as sample points, it usually possess a subset of manageable size.
Samples are the characteristics of larger population and statistics to include all possible
members.
sample size: Sample size measure no. of individuals used in survey and reap out major results to
obtain desirable outcomes.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Do you know about Globalisation?
 Agree

 Disagree
Q.2. Do you think globalisation obligatory to gain business opportunities?
 Yes
 No
Q.3. Significance of Globalisation in context of Zara?
 Increase income
 Enlarge market opportunities
 Provide competitive advantage
Q.4. Is globalisation helps to various businesses to enlarge opportunities in many
nations?
 Agree
 Disagree
Q.5. While going global what kind of challenges faced by Zara?
 Change in culture
 Governmental regulations
 Change in technology
Q.6. Is strategic planning should be ratified to bring some more changes?
 Yes
 No
Q.7. What kind of entry strategies proved fruitful for Zara for international market?
 Joint venture
 Franchising
 Licensing
 Strategic alliances
Q.8. Relevant methods by using Zara can overcome from challenges while going
global?
 By creating strategies and tactics
 By applying various rules and regulations
 By comply with alliances from authorised body
Q.9. Is Globalisation enables to increase income and profitability for an organisation?
 Yes

 No
Q.10 Is some areas are remain for further improvement?
 Yes
 No
TASK 3
Analyse research and data using appropriate tools and techniques.
Theme 1: Idea of globalisation.
Q.1. Do you know about Globalisation? Frequency
 Agree 19
 Disagree 11
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
19
11
Column B