This report provides a comprehensive strategic audit of Zara, a prominent fashion retail company. It begins with an introduction and then delves into an external analysis, examining the industry, competitive environment, and Porter's five forces to identify threats and opportunities. The internal analysis assesses Zara's strengths and weaknesses. The report then synthesizes these findings in a SWOT analysis, evaluating Zara's strategic position. It explores Zara's cost leadership, single business strategy, and business model innovation. The report identifies strategic issues, particularly in marketing and pricing, and concludes with recommendations for Zara's future strategies, including a focus on digital marketing, pricing adjustments, and market expansion. The report emphasizes Zara's supply chain management, transformational strategy, and its need to adapt to the dynamic fashion retail landscape. The analysis highlights the importance of understanding consumer preferences and the impact of competitors like H&M and Mango.