This report provides an in-depth analysis of Zara's supply chain strategy, highlighting its rapid-fire system and its contribution to the company's competitive edge in the fast-fashion industry. The study examines Zara's logistics and supply chain management, intangible assets within its value chain, and sustainability initiatives. A comparison is made between Zara's supply chain and those of Dell and Myer, evaluating their effectiveness. The analysis concludes that Zara's supply chain approach is highly efficient, though challenges exist in managing its vertical supply chain on a global scale. Recommendations are offered to further optimize Zara's operations. The document is available on Desklib, a platform offering AI-based study tools and a repository of student-contributed assignments and past papers.