Zara's Sustainability Strategy: A CSR 2.0 Case Study Analysis

This case study analyzes Zara's sustainability strategy, focusing on its adoption of corporate social responsibility (CSR) to achieve a long-term market position. It examines Zara's journey since its inception as part of the Inditex group in 1975, highlighting its expansion and unique selling point of rapidly imitating the latest trends. The study investigates how Zara integrates sustainability into its business model, aligning with CSR 2.0 principles, while also considering its responsibilities towards shareholders, customers, the environment, and other stakeholders. The analysis covers Zara's unique selling proposition (USP) and leadership strategies that contribute to its sustainable business practices and overall success.

Introduction
The sustainability strategy has been adopted by the company to achieve the long term
position into the market. This refers to the adoption of the corporate social responsibility.
This includes the identification of the responsibility towards company shareholders,
customers, environment and other stakeholders. Hence the report emphasis on the
identification of the sustainability adopted by the Zara. This includes the explanation of the
long term strategy of the company where the sustainability has been achieved through the
company’s journey. This includes the company unique selling point which helps the company
to acquire their customers easily and the leadership strategy to achieve sustainability into
their business.
Company back ground
Zara has been a brand of Inditex group which has first started their journey in the year 1975.
Inditex first opened their fashion store in Spain in the year 1975 which has been recognized
with the name at the year 1976.
History of journey
The company started their journey back in 1975 than in the year 1981-1988 the company
started opening multiple stores in the different cities of Spain. During the late 1988 the
company started expanding their business into the multiple cities worldwide. The company in
recent time having their presence in 73 countries with having 1540 stores. In the year 2003
the company also entered into the business housing furnishing. This enabled them to open
multiple store for fashion and as well furnishing store in city area of different countries.
Unique selling point

The company achieves their unique selling point through imitating the latest trend with in
short span of time. Whereas