Zara Case Study: Examining Impact of Culture on Diversity Management

This presentation provides a comprehensive analysis of Zara's organizational culture and its impact on diversity management practices. It begins with an overview of Zara, a Spanish-based apparel retailer, and delves into a literature review highlighting the significance of organizational culture in shaping diversity management. Key concepts such as Edgar Schein's model of organizational culture are discussed. The presentation outlines SMART project objectives, including enhancing knowledge of organizational culture and diversity, identifying relevant models, assessing the impact of culture on Zara's diversity practices within a 3-month timeframe, and recommending strategies for a strong, diverse workforce. The project execution plan details the Work Breakdown Structure (WBS), timeline, budget (estimated at £14700), and resources, including human and capital resources. Data collection methods involve both primary (surveys via questionnaires) and secondary sources. The proposed outcomes include identifying the ideal organizational culture model for Zara, understanding the impact of organizational culture on diversity management, and providing recommendations to improve workplace diversity in the apparel industry. The presentation concludes that Zara's organizational culture significantly impacts its diversity management practices and references various academic sources to support its findings. This resource is helpful for students and professionals looking to deepen their understanding of organizational culture and diversity management.

ASSESSMENT 1: INDIVIDUAL PROJECT
PROPOSAL PRESENTATION
A CASE STUDY OF ZARA

TABLE OF CONTENT
• Introduction
• Overview of Zara organization
• Literature Review
• Project objectives
• Project execution plan
• Conclusion
• References

INTRODUCTION
• Human resources management plays vital role towards the success of the organization as they help
in building the strong and diverse workforce of business.
• The current presentation will be based on Human resources management area and the topic of
proposal will be the impact of organization culture over the diversity management practices of the
company Zara.
• The presentation will cover the smart objectives, key performance indicator, literature review, data
collection method and project execution plan such as WBS, timeline, budget, resources and
proposed outcomes.

OVERVIEW OF ZARA ORGANIZATION
• Zara is a Spanish based apparel retailer that have its headquarter in Arteixo, Spain.
• The company offers fast fashion products such as clothing, accessories, shoes, swimwear, beauty
and perfumes.
• Zara is one of the largest apparel retailer of the world which have around 2270 stores all over the
world.
• My domain area is Human resources management that are liable and entitled for the successful
creation of strong diverse workforce within the organization.

LITERATURE REVIEW
• As per the opinion of Whysall and Foley (2022), organization culture adopted
by the company puts great impact over its diversity management practices.
• The Cui, and Fan (2021), stated that there are usually three level in an
organization culture as per Edgar Schein model which HR manager need to
fulfil and implement in order to form a diverse workforce.
These levels of Edgar Schein model of organization culture are as follows:
• Artifacts
• Values
• Assumed Values

PROJECT OBJECTIVES
The SMART objectives of the current project are as follows:
• To enhance the knowledge of organization culture and diversity management.
• To identify the model of organization culture and different diversity management practices uses by
Zara organization.
• To assess the impact of organization culture over the diversity management practices of Zara
company within the time frame of 3 months.
• To recommend the strategies which help the company to form a positive and strong diverse
workforce.

CONTINUED
Key Success factor for achievement of above objectives:
• In order to achieve the objective of current project within the time frame of 3
months, the scholar will use the timeline and WBS which is one of the key
success factor.
• The skilled and expertise project team member and proper allocation of
resources among themselves is another key success factor of current project.
• Preparation of budget to identify the estimated cost required to successfully
complete this project is also a KSF of present project.

PROJECT EXECUTION PLAN
• WBS

CONTINUED
• Timeline

CONTINUED
• Budget
Particulars Amount (£)
Personnel cost 2500
Trainers cost 5000
Participants transportation 1500
Catering 1200
Material and Handouts 2500
TV Advertisement 1300
Social media marketing 700
Total 14700

CONTINUED
Resources:
• Human resources: The diverse and qualified personnel team is a
human resource that scholar will use for the current project in
order to achieve the aims and objectives of project in the best
manner possible
• Capital resources: Another resources that scholar will use is
capital which is of around £14700 the impact of which the whole
project will be run in the right direction.

CONTINUED
Data Collection:
• This section of project execution plan state the sources
that will be used by scholar in order to complete the
current project in the best manner possible.
• For the current project, the scholar will collect the data
from both primary and secondary sources. From
primary sources the data will be collected using the
survey method via mean of questionnaire.