Analyzing Zara's Digital Marketing: Twitter & Instagram Strategies

This report delves into Zara's digital marketing strategy, specifically examining the contributions of Twitter and Instagram to its communication and promotional efforts. It highlights how Twitter facilitates direct engagement with customers and promotes products through retweets and a loyal customer base. Instagram, with its focus on visual content, allows Zara to showcase its products through images and videos, resolving customer issues and managing dealings through promotional campaigns. The report also compares the ranking and effectiveness of both platforms, noting Instagram's appeal to a younger demographic. Current studies indicate Zara's significant follower base on Instagram and its use of discounts to attract customers. Ultimately, the report concludes that Zara effectively utilizes various social and digital media channels to promote its goods and services, resulting in increased productivity, profitability, and a strong customer base. The report also references various academic papers on digital marketing strategies.

Practical Digital
Marketing

Table of content
 Introduction
 Digital marketing strategy
 Digital or Social media marketing examples
 How Twitter contributed to the communication strategy for Zara ads
 Twitter and the promotional aspects of the marketing mix
 How Instagram contributed to the communication strategy for Zara ads
 The promotional aspects of the marketing mix
 Ranking of Twitter and Instagram
 Current studies on digital marketing strategies
 Conclusion
 Reference

Introduction
Digital marketing will termed as a suited section as the marketing section of the field of
marketing. It is an applicable section that is use by organisation and management in order to
promote their organisational products and services by developing of awareness of their
management. Digital marketing is the process of marketing of the products their services of the
management by their digital media channels.

Digital marketing strategy
Digital marketing strategies that are developed by the organisation in order to promote their
goods and services in an effective manner. It will measured that the actions that are use in the
organisation to achieve their orientated field of goals and objectives. As there are various
sections of digital marketing plan of actions in the organisation.

Digital or Social media marketing examples
Social or digital media marketing is defined as an important
sector for all management to advance their products and
facilities in an effective manner.
 Twitter – As individuals who will utilize Twitter, will
choose their section in which they can follow anyone whom
they like most and get attracted from them.
 Instagram – Instagram is defined as one of the fastest
creating marketing channel that include the higher set of
customers.

How Twitter contributed to the communication
strategy for Zara ads
Twitter is termed as one of the higher set of channel of following
and supporting with the customers and users with their reactions
in terms of their products and services. In context to the Zara
advertisements, it is effectively attracting to support their
influencing customers as effectively and efficiently. So, it is a
media of promoting a products and services to the organization. It
generally include higher terms of fields that will include the loyal
base of customers.

Twitter and the promotional aspects of the
marketing mix
Twitter is use by all organization in order to promote their products and services. So, such
mediums will help the organization in promoting their arrangements or programs and will
maintain their common customer relationship. The organization will create the certain aspects
of the business in order to present brand promotion.

How Instagram contributed to the communication
strategy for Zara ads
Instagram is defined as another set of channels by which organization should be able to promote
their goods and services by uploading various upgraded pictures and videos on Instagram.
Instagram will help the organization in resolving their issues and problems of customers.

The promotional aspects of the marketing mix
Instagram will help the individual in promoting their pictures and videos and will share it with
everybody as efficiently. As t will include high set of likes and comments and it will also helps
in managing their dealings. Instagram will also allow the organization to develop their products
and their facilities by various mode of promotional campaigns.

Ranking of Twitter and Instagram
 Twitter - Twitter are promoting at higher level of field as the organization will develop tweets of their
organization products and services and users are retweeting on it. The midget term of the organization is
managing their scope with 80 millions users.
 Instagram - Instagram have high set of mediums for promoting the promotional mediums. As it will include
basically teenagers in terms of both of the organization as orientated field of targeted market in the field of
marketplace.

Current studies on digital marketing strategies
Currently Zara are having 45.2m followers on Instagram and its updated the number of images and videos is
3432. The organization is offering 28% of discount and will also offers discount coupons for influencing higher
set of customers.

Conclusion
From the above mentioned report it has been concluded that, the management using various
channels of social and digital media marketing in order to promote and advertise their goods
and services by which they will get efficient result in increasing their productivity and
profitability and effective customer base.