Zara: Interlinked Business Functions and Company Success Analysis

This report provides a comprehensive overview of the business functions within Zara, a prominent Spanish retailer. It delves into the roles of key departments such as marketing, human resources, finance, and operations & production, highlighting their individual contributions and their interdependencies. The report emphasizes the significance of these functions working cohesively to achieve Zara's business objectives, examining how each department—marketing's customer analysis, finance's resource management, HR's personnel development, and operations' production and market research—contributes to the company's overall success. It concludes by underscoring the critical role of effective coordination between these functions in driving Zara's global achievements and maintaining its brand image.

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Table of Contents
PROJECT SCHEME.......................................................................................................................1
SUMMARY.....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Marketing....................................................................................................................................1
Finance........................................................................................................................................2
HR...............................................................................................................................................2
Operation productions.................................................................................................................2
How business functions kins.......................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES...............................................................................................................................3

PROJECT SCHEME
SUMMARY
In this report roles of different departments of Zara such as- marketing, HR, finance and
operations & production department are discussed. Further important of working together by
these functions are analysed to find out the effectiveness of firm in achievement of business
objectives
INTRODUCTION
Business functions are defined as the processes that ensures proper functioning and
operation of business firm to reach effectiveness in the goal achievements (Business Functions,
2020). These are divided into two sub-categories that is core functions related with day-to-day
activities and supportive that helps in proper functioning of core activities.
Zara is a Spanish retailer founded in 1974 and dealing in clothing, accessories,
swimwear, shoe, beauty and perfume products. In this report role of different functions including
marketing, HR, operation, finance and their importance of working together with respect to Zara
are discussed.Business functions are defined as the processes that ensures proper functioning and
operation of business firm to reach effectiveness in the goal achievements (Business Functions,
2020). These are divided into two sub-categories that is core functions related with day-to-day
activities and supportive that helps in proper functioning of core activities.
Zara is a Spanish retailer founded in 1974 and dealing in clothing, accessories,
swimwear, shoe, beauty and perfume products. In this report role of different functions including
marketing, HR, operation, finance and their importance of working together with respect to Zara
are discussed.
MAIN BODY
Marketing
This is an important activity of management that plays important role in identifying and
analysing the needs and expectations of customers, communicating important informations about
goods or satisfying the requirements of consumers (Shinde, 2018). Zara uses selective targeting
strategies to fulfil the needs of customer and focuses on pull customers in rather than push
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marketing out. For instance It's stores are located in big cities globally thus, people can aware
about brand without promoting them on a broader place.
Finance
This department is responsible for allocation and effective management of funds needed for
accomplishment of tasks and activities. With respect to Zara financial department is responsible
for ensuring activities like- day-to-day recording of business transactions, measuring quantitative
position of firm, monitoring & controlling cash flows, taking financial decisions for company
based on comparison between estimated budget and actual results (Pearce, 2016).
HR
It plays vital role in planning, organising, staffing, training & development of personnel
within the organisation. HR department of Zara co-operate with designers who are expert in their
filed for provide training to company's designers in order to increase their product quality. In
order to boost customers service in each store Zara gives proper training to its employees to
prove better service such as- professionalism, attitude, hard-working and having a sense of
belongingness within stores (Raduški, 2017).
Operation productions
It plays crucial role in successful implementation of all activities related to producing and
manufacturing of goods & products. In terms of Zara operation department conducts proper
markets research about competition, trends, customer requirements etc. (Sandhu, 2017). then
production or manufacturing department develop outputs with the ability to push boundaries of
fashion trends. It helps in attracting customers.
How business functions kins
With respect to Zara all these functions are interlinked with one another and plays crucial
role in huge success and brand image of company (Chan, Wang and Ybarra, 2018). For instance
operation department conducts research about fashion trends, demand of products then
manufacturing department produce goods as per the research. Marketing department frames the
plan including objectives, budget, resources, marketing analysis etc. required for successful
development and launching of goods. Then financial department allocate the required fund for
implementation of plan and accomplishment of marketing objectives. Human resource
department is responsible for performing well in front of customers to increase sale.
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CONCLUSION
From the above observation it is concluded that business functions plays significant role
and responsibility in achievement of organisation's objectives. Effective functioning and co-
ordination between Marketing, HR, operation, finance departments of Zara has an great impact
in global success of company.
REFERENCES
Books and Journals
Chan, T., Wang, I.M. and Ybarra, O., 2018. Leading and managing the workplace: The role of
executive functions. Acad REFERENCESemy of Management Perspectives, (ja).
Pearce, D., 2016. Interdependent destination management functions. Tourism Recreation
Research. 41(1). pp.37-48.
Raduški, D., 2017. Basic management functions in culture and arts organisations. Management:
Journal of Sustainable Business and Management Solutions in Emerging
Economies. 21(81). pp.59-66.
Sandhu, H., 2017. Ecosystem Functions and Management. Springer International Publishing.
Shinde, S.V., 2018. Functions of management. Lulu. Com.
Online
Business Functions. 2020. [Online] Available through <https://www.mckinsey.com/business-
functions>/.
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