Globalization's Impact on Zara: A Brand Case Study

Desklib provides past papers and solved assignments for students. This case study analyzes Zara's brand in a globalized market.

TOPIC
A study to how globalization impacts on the brand of the company: A case study of Zara.
AIM AND OBJECTIVES
The key aim of the study is to impacts of the globalization on the Zara. It can either be
positive or negative. Further the objectives of the study are:
 To establish a working definition of globalization in context of luxurious
fashionable brand
 To explore different aspects and perspectives of globalization
 To examine the globalization impact on the brand of Zara
 To evaluate the pros and cons of impact of globalization on business environment
 To provide the recommendations for the brand of the company
RESEARCH QUESTIONS
Research questions of the study include:
RQ1: what is the meaning of globalization and what are the different aspects of
globalization?
RQ2: How brand of the Zara meet with luxurious fashionable sector is affected by
globalization?
RQ3: what is the impact does brand have on globalization and success of business?
RQ4: what are key steps Zara could take to achieve competitive advantage?
HYPOTHESIS
Ha0: The globalization has significant impact on brand and success of the business
Ha1: The globalization has no significant impact on brand and success of the business

RATIONALE
The reason of adopting this research is that the study of globalization and its impact on
brand of Zara has meet with global economy and governance. The result would help the
researchers and marketers to understand the concept and its impact on brand.
REFERENCES
Kapoor, B., 2011. Impact of globalization on human resource management.
Sheridan, J., 2016. Impact of fashion specialized discourse: A case study on the speech of
French youths.