BM461 Global Business Environment: ZARA's External Analysis Portfolio

This report provides a PESTEL analysis of ZARA, a fast-fashion company, focusing on its external environment in the UK. It examines political, economic, social, technological, environmental, and legal factors impacting ZARA's business. The analysis highlights the opportunities presented by UK's textile exports and the challenges posed by Brexit, socio-cultural shifts, and environmental regulations. Key drivers of change, such as evolving socio-cultural trends and the implications of Brexit on customer base and profitability, are identified. The report concludes that understanding and adapting to these external factors are crucial for ZARA's continued success and growth in the UK market.