ZARA's Globalization Strategies in Emerging Markets: Research Report

This research project examines the globalization strategies of ZARA, a multinational apparel retail company. The study aims to determine the diverse strategies employed by ZARA when entering growing marketplaces, specifically focusing on the Soho, London branch. The research includes an...Read More

Research Project

Table of Content
◦ Introduction
◦ Research aim
◦ Research objective
◦ Data analysis
◦ Findings
◦ Recommendation
◦ Conclusion
◦ References

Introduction
Globalisation is defined as process through which a person, company or country can easily
exchange their goods, services, ideas, thought, culture and so on easily as well as it will also
provide huge growth opportunities to business units. Organisation selected for their research is
ZARA which is operating in apparel retail industry and they offer their wide range of products
at worldwide level. This researcher is conducted in order to determine different types of
strategies which multinational company may adopt for entering into growing marketplace.

Research aim
Research aim
“To determine diverse types of strategies implemented by a multinational company during
entering into growing marketplace. A study on ZARA, Soho, London, Branch.”

Research objective
Research Objective
◦ To identify the new trends that can be implemented by an organisation at the time of
globalise its business in emerging market.
◦ To identify the advantages and disadvantages for an organization while expanding its
business practices in emerging market.
◦ To identify the diverse strategies implemented by an organization while moving into
growing marketplace.

Data analysis
Theme 1: Knowledge about globalisation
Q1. Do you have knowledge about globalisation? Frequency
a) Yes 19
b) No 11

Cont.…
Theme 2: New trends implemented by company during globalisation
Q2. What are the new trends that can be implemented by a company at the time of adopting globalisation? Frequency
a) Geopolitical Realignment 9
b) Economic Resurgence 6
c) Global Climate Change 5
d) All of the above 10

Cont.…
Theme 3: Globalisation impact on ZARA business operations and functions at the potential
marketplace
Q3. How globalisation impact on ZARA business operations and functions at the potential marketplace? Frequency
a) Positively 7
b) Negatively 8
c) Both 15

Cont.…
Theme 4: Advantages gain by ZARA during expanding its business practices in emerging
marketplace
Q4. What are the advantages gain by ZARA during expanding its business practices in emerging marketplace? Frequency
a) Increase Customer's base 6
b) Expand Marketplace 7
c) Access to new talent 5
d) Get pool of resources 4
e) All of the above 8

Findings
By conduct evaluation it can be identify or find that globalisation is essential for every
company because through it they able to conduct their work in effective manner at international
level. There are several new trends which are concerned by a company when they adopt
globalisation such as Geopolitical Realignment, Economic Resurgence, Global Climate Change
and so on. The potential audience of this research project is employees of ZARA because they
able to know about effectiveness of globalization and how it will impact on their performance
and productivity. This is the main reason why audience of respective research are attracted
toward the research outcome.

Recommendation
Through the analysis of research outcome it can be recommended to researcher that next time
they may adopt questionnaire method for gathering more authenticate as well as reliable data or
information's. Along with this it can also suggested to companies to expand awareness of
globalisation so that they can effectively expand their business in order to attain their desire
goal as well as target. It is also essential for them to conduct their all operations or activities by
considering rules and regulations.

Conclusion
By above evaluation it can be conclude that in today's time it is necessary for company to adopt
globalisation because through it they able to gain numbers of opportunities to grow business at
emerging market. Along with this, it will also help an organisation in enhancing their
customer's base and market shares at the potential marketplace. There are also some limitation
or disadvantages of globalisation such as it required new rules and regulation, increase
expenses and so on.

References
● Beck, U., 2018. What is globalization?. John Wiley & Sons.
● Cetorelli, N. and Goldberg, L.S., 2012. Banking globalization and monetary
transmission. The Journal of Finance. 67(5). pp.1811-1843.
● Crane, A. and et. al., 2019. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.

Thank You