Globalization's Impact on Zara's Business Strategy

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Research outcome

Research findings
 65% of the respondents feel that
globalisation is important for the
organisation
 55% respondents are consent that
globalisation can drive business into success

Research findings
 65% of the respondents believe that ZARA have
achieved business success through globalisation
 65% of the respondents agree that globalisation
have imposed challenges against business
success of ZARA

Conclusion to the research
 Globalisation mostly has a positive impact on ZARA
 Globalisation has helped the company to flourish and
expand
 ZARA has achieved a cost effective strategy that has
helped them succeed.
 Globalisation has enhance the supply chain and
distribution process

Limitations of the research
 Due to exercise of simple random sampling, the
data may not symbolize the preponderance opinion
 The survey questions used may not envelop all
aspect
 The case study methodology could have been
improved

Recommendation of the
research
 ZARA should pay more attention to its e-commerce
sites as there is an unavailability of it in many market
 ZARA should enhance their advertising strategy as it
will help them to expand awareness about the brand
 The brand must be a trend setter rather than being a
trend follower

Further scope of the
research
 This research helps to know the importance of
gloabalisation on a fashion industry like ZARA
 The understanding of the effects of globalisation
on the retail fashion industry
 To analyse the importance of globalisation in order
to reach success