Globalisation and Zara: Impact on Business Functions and Performance

This project examines the impact of globalisation on the fashion brand Zara, focusing on its business functions and performance. The assignment begins with an introduction to globalisation, defining its role in connecting national economies and facilitating the spread of products, technology, and information. The project sets out aims and objectives, including understanding globalisation's concept, identifying its benefits for Zara, and determining its cultural, ethical, and positive economic impacts on various business operations like marketing, human resources, and accounting. A project management plan is developed, outlining the scope, time frame, and costs associated with the research. The project includes a work breakdown structure and Gantt chart for time management. Small-scale research methodologies, including qualitative and quantitative approaches, are detailed, along with sampling techniques and questionnaire design. The assignment then analyses the collected data, presenting findings on respondents' knowledge of globalisation, its perceived benefits for Zara, and the impact on different organizational functions. Recommendations are provided to improve Zara's business practices, and the project concludes with a reflection on the learning experience and challenges encountered during the research process. The student used various tools and techniques for data analysis, and the assignment provides a comprehensive overview of globalisation's effects on Zara.

GLOBALISATION

INTRODUCTION
Globalisation refers to the integration of market in global economy that consist in
leading interconnection of national economics. It help to spread out products, technology,
information and job across national borders and culture (Hirst, Thompson and Bromley, 2015).In
this assignment the company adopted is ZARA which is know for its fastest growing fashion
brand at worldwide. This assignment will cover up devise project objectives and aims
management plan with appropriate Gantt Chart and WBS that provide time frames and stages
for completion. Moreover, acquiring research that is small context with the help of both
qualitative and quantitative methodologies tools. Furthermore, providing conclusion with valid
or meaningful recommendation as well as reflecting the advantages of this research and gaining
knowledge of its own learning performance.
P1 Aims and objectives
Aims: “To examine the positive, cultural and ethical impact over globalisation on different
function and business operation” - A study on ZARA
Objectives:
 To understand the concept of globalization.
 To identify the benefits of globalization in improving performance of Zara.
 To determine cultural and ethical and positive economic of globalisation on function and
business operation. To determine the hoe globalisation impact of business performance of ZARA
Background of the study
Globalisation is defined as a framework that help an organisation to grow and develop
in an appropriate way that their main motive can be attained. It motives are idealistic in nature as
it create various opportunities for an organisation to grow at global market (Baylis, Smith and
Owens, 2017). In context to ZARA, a Spanish clothing brand are are developing their business
function at globalisation level. Research is based on positive economic, cultural and ethical
impacts of globalisation on different business function such as operation, marketing, human
resource and accounting while operating at international level.
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P2 Project management plan
Company: ZARA
Aims: “To examine the positive, cultural and ethical impact over globalisation on different
function and business operation” - A study on ZARA
Objectives:
 To understand the concept of globalization.
 To identify the benefits of globalization in improving performance of Zara.
 To determine cultural and ethical and positive economic of globalisation on function and
business operation. To determine the hoe globalisation impact of business performance of ZARA
Cost: Cost refers to amount that is spend out in completing a particular research within an
estimated framework of time.
Cost Budget of Globalisation
Particulars Amount
Amount invested $30000
Expenses occurred in research and development $3500
Cost of operation $2500
Cost of It experts $58900
Charges of maintenance $22800
Cost of licensing fee $4000
Closing value cost $22000
Scope: Scope of this assignment is to analyse impact of different culture, economic and ethical
on business operation and function so that an organisation can sustain into competitive
marketplace.
Time: Time is essential in completion of project over an estimated time period(Papastergiadis,
2018).In this a researcher requires 1 years in completion of their project. Moreover, to know
how business function operates within an organisation in achieving aims and objectives.
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Quality: The core duty of an organisation is to maintain quality in order to remain competitive
in marketplace. For such purpose an researcher is collecting useful and authenticate researcher
for effective result. Moreover, organisation is providing proper training session to its worker so
that efficiency of product can be maintained.
Communication: Communication play's an effective role in completion of project. Herein, a
researcher can communicate its main motive to respondent so that proficiency can be maintained
in fulfilling motive of research.
Risk: If a business is operating at competitive marketplace than risk is concerned with each and
every step of business operation and function. (Dunning, 2014). For such a researcher need to
estimate the risk of its project and its impact of different function of organisation.
Resources: Within business, it is core responsibilities of manger to make sure that resource has
been utilized in an effective manner. For an effective use a manger is providing proper guidance
to their employees so that they make use of best resources ans increase their productivity in
competitive marketplace.
P3 Work break down structure and Gantt chart to provide time frames and stage completion
Work Breakdown Structure: WBS is referred as a system that consist of breakdown
structure of plans and project into smaller division of work. The motive of this structure is to cut
down the complexity of task in an appropriate manner(Crane and Matten, 2016). This structure
will make easier for a researcher to minimise complexity and identify requirement of overall
expenses which are essential in achieving goals and objectives.
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Gantt Chart: It is defined as a horizontal bar chart tool that defines planning,
coordinating and track out the task that are essential in completion of project. It main objective is
to define proper scheduling of project so that each and every activities of research can be
determined and completed with estimate period of time. For such instance, an researcher is
collecting appropriate information so that proper recommendation and conclusion can be drawn.
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5

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TASK 2
P4 Small scale research methodologies for meeting project aims and objectives
Research methodologies: Research methodologies defines that data are to be collected as
well as analyse in proper manner (Milanovic, 2016). It mainly examine on new research work in
which data are gathered through last research work that are conducted by professional researcher.
Qualitative research: Qualitative researcher focus on various aspect such as on the basis
of reason, sentiments and inspirations as it is related with the quality of preference taste and
priority. The information collected by strategies that may be in unstructured or semi-organized
methods.
Quantitative research: This research help in finding out data in form of numerical or in
statistical measure in order to have appropriate result. It mainly focuses on attitude, opinion,
behaviour of people on a particular topic and analyses accordingly (Ritzer and Dean ,2015).
Herein, in this research data can be collected through online surveys, journals, internet and other
source of information.
Sampling: It is defined as a method which is acquire by researcher in order to examine
effective sampling in order to have appropriate outcomes (Amin, 2014). It is mainly of different
types that help a researcher to conduct different research based on different sample size. For this
research an researcher is adopting random sampling method.
Total population: Population means an sum of people selected from large number of
population. It help in conduction research with effective conclusion and recommendation.
(Eriksen, 2014). Herein, the researcher have selected 30 respondent out of large number of
population.
Sample size: It determine a small number of population that is being selected by an
researcher in completion of the project. Herein, 30 respondents are selected out of total
population so that effective result can be attained. The respondent are customers, employees and
investors.
In order identify the positive economic, culture and ethical impact of business function that are
operation, marketing, human resource and accounting within an organisation. For such instance a
researcher is conducting qualitative method in order to have appropriate result of conducting
research.
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QUESTIONNAIRE
Q 1: Do you have knowledge about the concept of globalisation?
 Agree
 Disagree
Q2: Do you think globalisation will benefit in improving performance of ZARA at international
level?
 Agree
 Disagree
Q3: Which organisational function of Zara is affected the most while operating business
globally?
 Marketing
 Human Resource
 Operation
 Accounting
Q4: Do you think with the help of globalisation, ZARA can fulfil their business motive at
international level?
 Agree
 Disagree
Q5 How globalization help in improving the performance of Zara?
 Increasing business at global level
 Maintaining quality of product
Q6: Suggest some recommendations to Zara for further improvement.......................
TASK 3
P5 Analysation of research and data using appropriate tools and techniques
Theme 1: Knowledge about the concept of globalisation
Do you have knowledge about the concept of
globalisation
Frequency
Agree 18
8

Disagree 12
Interpretation: As per the above mention graph it has been assumed that out of 30
respondents 18 are saying they have knowledge about the term globalisation. Where as 12
respondent are saying no that they do not have any idea or knowledge about the term
globalisation.
Theme 2: Globalisation will benefit in improving performance at international level
Do you think globalisation will benefit in
improving performance of ZARA at
international level?
Frequency
Agree 20
Disagree 10
9
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column C

Interpretation: According to define graph globalisation benefit an organisation in
improving performance at international level. Accordingly to the graph it has been determined
that 20 are responding that globalisation will help in improving performance of an organisation
in an effective manner. Moreover, remaining are disagreeing that globalisation will not help in
improving performance at international level.
Theme 3: Organisational function affected while operating business globally
Which organisational function of Zara is
affected the most while operating business
globally?
Frequency
Marketing 10
Human Resource 8
Operation 6
Accounting 6
10
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Column D