Strategic Management: Zara's Industry Analysis Report - Week 5

This report provides a strategic analysis of Zara within the fast fashion industry. It begins by highlighting the industry's growth, driven by factors such as online shopping and social media. The report identifies Zara as a key player, examining its market share and competitive advantages within the multibillion-dollar apparel sector. It references industry reports and data, including the increasing revenue projections for the fast fashion market. The analysis covers the competitive landscape, key success factors, and the impact of external drivers on Zara's performance. The report also acknowledges the challenges faced by other retailers and provides an overview of the industry's outlook, including barriers to entry, supply chain dynamics and future trends. The report also includes details of the assignment brief, assessment tasks and marking criteria.

Strategic Management
4/19/2019

The fast fashion retailers of the fashion industry have experienced a growth of 21% in last
three years. Despite this growth number of retailers is struggling in the market like Gap,
Forever 21, and House of Fraser, which are announcing to close few of their stores in the
market due to increasing growth of online fashion industry (Gilliland, 2019).
Zara is the key brand of the Inditex group, which is one of the biggest retailers in the apparel
segment. Besides this, it is the key player of the fashion retail industry. The revenue of the
fast fashion industry is anticipated to increase at the yearly rate of 11.8% in the coming five
years to reach $2.1 billion. The increasing population over online shopping websites and
social media platform has exposed the customers to the modern designer fashions, results in
increasing demand of new styles and adding to the expected growth of the revenue of 4.4% in
the present year (IBIS World, 2019).
Fashion industry is said to be the multibillion-dollar enterprise majorly devoted towards the
manufacturing and vending of clothes. Few of the researchers has identified that different
between fashion and apparel industry, however, in 1970 these different boundaries has been
blurred. The key player of the industry with highest market share is Zara, Cotton on, H&M,
Uniqlo, and Gap.

References
Gilliland, N. (2019). Four factors fuelling the growth of fast fashion retailers. Retrieved from
https://econsultancy.com/four-factors-fuelling-the-growth-of-fast-fashion-retailers/
IBIS World. (2019). Fast Fashion - Australia Market Research Report. Retrieved from
https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/
consumer-goods-services/fast-fashion.html