Strategic Management: Zara Fashion Industry Analysis Report - Week 5

This report provides a strategic analysis of the Zara fashion industry, focusing on its competitive position within the global market and the fast fashion sector. It highlights the industry's growth, key players in Australia (including Zara, Cotton On, H&M, Uniqlo, and Gap), and market share dynamics. The report references industry data and research, such as IBISWorld reports, to support its analysis of the fashion retail industry's economic contribution, key success factors, and competitive landscape. The report underscores the importance of fast fashion in contemporary retail and its impact on consumer wardrobes. It covers the market share of players in Australia and worldwide. Furthermore, the report is a response to the assignment brief that requires an individual student task involving a situational analysis and a presentation in class. The report is designed to provide a comprehensive understanding of the industry and demonstrates progress towards finalising the Situation Analysis Report.

STRATEGIC MANAGEMENT
Zara

FASHION INDUSTRY
 Zara is the key brand of the Inditex group,
which is one of the biggest retailers in the
apparel segment.
 Zara is the part of the fashion industry with
strongest competitive position in the global
market.
 Products retailed in the industry of fast
fashion are regularly making their way to the
wardrobes of the customers from last five
years.

SIZE OF FASHION INDUSTRY
 The fast fashion industry has developed 21%
over the past some years.
 In comparison to the luxury market, which
has reflected mediocre growth in the year
2016, fast fashion retailer are developing at
fast rate.

CONTRIBUTION OF FASHION
INDUSTRY
 Fashion retailing is one of the significant
economic activities as it offers an edge
between the manufacturing and distribution
of the products and their intake by the
society of the Australia.
 According to the research, it has been
identified that the retail industry has major
contribution in the economy of the nation
with around 6-7% of GDP.

KEY PLAYERS OF INDUSTRY
The key players in the Australian fast fashion
industry are:
 Zara
 Cotton on
 H&M
 Uniqlo
 Gap

MARKET SHARE OF PLAYERS IN
AUSTRALIA AND WORLD

REFERENCES
 Compettia. (2018). Retail Sales Reps are
Crucial in the Modern Fashion Industry
Share. Retrieved from https://
blog.atrivity.com/retailers-take-advantage-of-
short-supply-chains
 IBIS World. (2019). Fast Fashion - Australia
Market Research Report. Retrieved
from https://
www.ibisworld.com.au/industry-trends/special
ised-market-research-reports/consumer-good
s-services/fast-fashion.html