Analysis of Zara's Strategies for Entering Emerging Markets

This report examines Zara's strategies for entering emerging markets, analyzing the impact of globalization on profit and competitive advantage. It investigates the factors influencing Zara's market entry, including economic, social, and cultural considerations. The report details various strategies such as exporting, licensing, and joint ventures, while also exploring the benefits of targeting new markets, enhancing product life cycles, and increasing profits. It identifies the resources Zara requires, including human, technological, and financial resources. Furthermore, the report explores methods for brand development, such as understanding customer behavior, communication, and innovation, and addresses complexities like cultural issues, legislation, and tax. Finally, it suggests ways to overcome these challenges through research and cultural awareness, culminating in a comprehensive analysis of Zara's approach to emerging markets.

RESEARCH PROJECT
(strategies employed by business to enter the emerging
market - A study on Zara)

Table of Contents
 P5 Data Analysis and Interpretation

THEME 2: Globalisation helps firm to enhance profit and gaining
competitive advantage

Does globalisation
helps firm to
enhance profit and
gaining competitive
advantage at
marketplace?
Frequency
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

THEME 3: Factors which have impact on Zara business while
entering emerging market
What are different factors
which have impact on Zara
business while entering
emerging market?
Frequency
Economic factor 6
Social factor 4
Cultural factors 10 Economic factor
Social factor
Cultural factors
0
1
2
3
4
5
6
7
8
9
10
6
4
10
Column B

THEME 4: Strategies which can be
employed by Zara to enter the new market
What are various
strategies which
can be employed
by Zara to enter
the new market?
Frequency
Exporting 5
Licensing 7
Joint Venture 8 Exporting
Licensing
Joint Venture
0
1
2
3
4
5
6
7
8
5
7
8
Column B

THEME 5: Benefits of entering the
emerging market by using different
marketing strategies
What are benefits of
entering the
emerging market by
using different
marketing
strategies?
Frequency
Target new market 12
Enhance product life
cycle
6
Increase profit 4 Target new market
Enhance product life cycle
Increase profit
0
2
4
6
8
10
12
12
6
4 Column B

THEME 6: Resources Zara will require to
entering to the new emerging markets
What resources Zara
will require to
entering to the new
emerging markets
Freq
uenc
y
Human resource 6
Technological resource 5
Financial resources 9 Human resource
Technological resource
Financial resource
0
1
2
3
4
5
6
7
8
9
6
5
9
Column B

THEME 7: Methods by which Zara
company can develop its brand in the new
economy
What are
various
methods by
which Zara
company can
develop its
brand in the
new economy?
Frequency
Understand
customer
behaviour
5
Innovation 12
Communication 3
Understand customer behaviour
Innovation
Communication
0
2
4
6
8
10
12
5
12
3
Column B

THEME 8: Complexities Zara face
when it entering in to new
emerging market
What
complexities
Zara face
when it
entering in to
new emerging
market
Cultural issues 6
Legislations
issue
2
Tax and tariffs 12
Cultural issues
Legislations issue
Tax and tariffs
0
2
4
6
8
10
12
6
2
12
Column B

THEME 9: Different ways by which Zara can overcome from challenges arisen from
enter in to emerging market
What are the
different ways by
which Zara can
overcome from
challenges arisen
from enter in to
emerging market?
Frequency
Conduct Research 14
Cultural awareness 6 Conduct Research
Cultural awareness
0
2
4
6
8
10
12
14
14
6 Column B

CONCLUSION