Zara Marketing Mix Analysis Report - Marketing Strategy

This report provides a comprehensive analysis of Zara's marketing mix, focusing on its strategies and global presence. The report examines Zara's approach to marketing, highlighting its key elements such as product offerings, distribution channels, and customer service. It analyzes how Zara utilizes its marketing mix to reach customers across various countries, including its expansion into new markets. The report also discusses Zara's commitment to providing excellent customer service and its online sales strategy, which has helped to increase its market share and financial position. Additionally, it mentions the number of stores and the company's approach to store ownership. Overall, this report offers insights into Zara's successful marketing strategies and their impact on its business operations and customer experience.

Marketing Mix- Zara
Marketing mix refers to the set of action and tactics
that will assist to promote the brand and its product in
market. In the same way, Zara is also used this strategy
in order to attract range of customer (Jindal and et.al.,
2020). Therefore, the marketing mix (Place) of Zara is
as mention below:
Place: Zara offers the wide variety of products to
their customer and it is present around 30 different
countries which also includes India and its expansion
is still ongoing. It means that Zara will be seeing in
more countries. Actually, 90% of the Zara stores are
owned by company and rest of them are joint venture
(Hälsig, 2020). Thus, it is clearly reflected that it
provides the best customer experience to their
customers without affecting the environment in
which it operates. Therefore, in order to provide
effective customer service, company actually hire
best employees and train them so that they make
unique decision. On the other side, Zara also design
more than 500 designs per month and supply its
products in 30 different stores as well.
Moreover, there were around more than 7000
stores and its 7000th store was opened in Hawaii
in 2015 and apart from this, it also sells online.
Therefore, the online sell also assist the business
to expand its market share and increases its
financial position as well. That is why, having a
skilled workers at world level, company is
offering its best products to their customers.
References
Jindal, P. and et.al., 2020. Marketing-Mix Response
Across Retail Formats: The Role of Shopping Trip
Types. Journal of Marketing. 84(2), pp.114-132
References
Hälsig, F., 2020. Perceived Consistency of the
Retailers’ Marketing Instruments is the Key to
Create a Strong Retail Brand. In Forum
Markenforschung 2018 (pp. 35-51). Springer
Gabler, Wiesbaden.