Zara's Marketing Mix: A Detailed Analysis of Product Strategy

This report provides an analysis of Zara's marketing mix, specifically focusing on its product strategy. It highlights Zara's position as a leading fashion retailer, its wide range of products, and its commitment to sustainable practices. The report emphasizes Zara's product offerings, including clothing, accessories, and beauty products, and how they contribute to customer loyalty. Furthermore, it mentions Zara's focus on launching new designs, targeting specific customer segments, and its efforts to minimize waste through recycling and biodegradable packaging. The report also references academic sources that support the analysis of Zara's marketing strategies and customer engagement.

Marketing Mix Of Zara
Marketing mix is defined as the strategic tool for analysing the different elements of
marketing. There are basically seven factors in marketing mix – Product, Price, Place,
Promotion, Physical evidence, Promotion and people. Any company uses marketing mix
for knowing what are the factors in which the company is lacking and how they can be
overcome. In the following presentation, there is explanation of one of the marketing
mix's factor i.e. Product. The company considered in this report is Zara. It is a Spanish
apparel retailer that is based in Arteixo. In 1988, the company started its international
expansion through Porto, Portugal. This deals in shoes, swimwear, clothing, accessories,
beauty, and perfumes. It is the largest company in Inditex group and world's largest
retailer. This is one of the leading luxury brand of fashion. Zara offers wide range of
products like trousers, jeans, knitwear, bags, accessories, etc. This consists of product
strategy of Zara.
References
Bui, A.Q. and Muñoz Martinez, V., 2019. The impact of product promotion on customer loyalty:
A quantitative study on Zara.
Seo, K. and Suh, S., 2019. A Study on the Characteristics and Social Values of Vegan Fashion in
H&M and Zara. 패패패패패패, 23(6), pp.86-100.
Murray, J., Barlow, A. and Siddiqui, N., 2019, July. CONSUMER ENGAGEMENT WITH
FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE
ONLINE CONTENT OF ASOS, H&M AND ZARA. In 2019 Global Fashion
This provides good fabric and comfortable clothes of different sizes. Zara launches
approximately 10,000 new designs every year. This company has high end fashionists.
Zara has lot of loyal and trustful customers and this company focuses on targeting these
customers effectively. Zara believes sustainable development and it is committed to
minimise the production of waste. This company recycles its hangers as well as security
tags. This company offers products in biodegradable bags rather than plastic bags. The
products offered have different and unique label which is identified easily.