Report: Recommendation for Zara Company's Future Marketing Strategy

This report provides a marketing strategy recommendation for Zara, suggesting the adoption of a social media marketing strategy. It outlines the steps for implementation, including setting goals, understanding the target audience, analyzing competitors, conducting audits, and optimizing social media profiles. The report highlights the benefits of this strategy, such as enhanced brand building, customer engagement, and increased revenue, supported by academic and grey literature. It emphasizes the importance of adapting to the digital landscape and leveraging social media platforms to achieve a competitive advantage. The report concludes that social media marketing is crucial for Zara's future success in the marketplace.

Marketing strategy

Table of Contents
TASK 2............................................................................................................................................2
Recommendation for future strategy...........................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

TASK 2
Recommendation for future strategy
Marketing strategy is defined as the long term forward looking approach of planning so
as to achieve fundamental goal and to accomplish sustainable competitive advantage in the
marketplace. In basically involves an analysis of company strategic initial situation prior to the
formulation, selection and evaluation of market oriented competitive position which makes an
overall contribution to the company's goals and marketing objectives.
Recommendation of strategy for future of Zara company: Manager of Zara company
can use “Social media marketing strategy” in future. As this strategy refers to the use of social
media platforms like Facebook, Instagram, twitter and many other social media websites so as to
promote goods and services of an organi9zation in the marketplace. The main reason behind why
the Zara company should adopt this strategy is just because it helps in knowing whether the
company is succeeding or falling. As the company view point is that more effective the strategy
is then more effective the execution will result (Mitic and Kapoulas, 2012). So in order to
formulate social media strategy following steps needs to be considered which are mentioned
below:
 The very first step is to set social media marketing goals which is to establish objectives
and goals as without goal company cannot measure its success. Additionally each goal of
the company should be specific, measurable, attainable and relevant. Thus it will help in
achieving goals which will result in rendering positive result for the company.
 During second step Zara company should ensure that they learn everything about the
target audience, like what the target audience want to see on social key so that they like,
comment and share it. Therefore its is the best way to develop social media fans into
customers of business.
 During the this step Zara company should make an analysis of what techniques in social
media does their competitors are using as competitors are already using social media. So
research and development department of Zara industry must identify the strategy the
competitors are using through social media. Thus, accordingly company should prepare
strategy in orders so as to attract more customers to purchase their products.

 In fourth step Zara industry should conduct social media audit by evaluating their current
efforts. This means that the company must step back and should look upon what strategy
they have already used in social media tools like by analysing what's working and what's
not, who all all connected with company through social media, which social media sites
the target market uses more and many more aspects.
 During fifth stage Zara company should set up accounts and improve existing profiles by
determining which network to uses and how to use them. Like Zara company can uses
snap chat and Instagram stories in order to sell cosmetic products, whereas for customer
service company can use Twitter social media app.
 In the last stage Zara company need to test, evaluate and adjust the strategy so as to make
best use of social media in order to generate more revenue for the organization. Thus, it
will helps in achieving overall competitive advantage in the marketplace.
Implication of using social media marketing strategy: Social media has lead in the
overall development of an economy as by connecting people more easily than ever before. Thus,
Zara industry will also change immensely by the introduction of social media marketing
marketing strategy. AS with the helps of this company can easily reach the desired demographic
customers than it ever was while using any other type of marketing strategy. On of the advantage
that the company will receive is that its branding will become easier. As building a favourable
brand with the public will become more easier on account of social media. In modern era it is
being founded that majority of the population uses different social media apps specially twitter,
Facebook and Instagram. In addition to this it will also helps in building comfortable relationship
between customers and the company which will helps in showing the human side of corporation.
Use of both academic and grey literature:In modern era it is being estimated that
online marketers and customers specifically make use of social media marketing for their
vbusiness on different perspective. In addition to this it is being founded that there is significant
explosion in the number of customers who make use of socials in order to find out products and
services that they need (Platania and Santisi, 2016). According to academic and grey literature,
social customer statistics is that 76% of businesses uses social media networking so as to
achieve marketing objectives. In addition to this it has been founded that there has been 133%
increase in revenues of Zara industry after marketing their business via mobile market which

helps in promoting social media marketing value for their organization. Moreover it has been
release that 40% of online shoppers from us uses the smart phones for in-store shopping.
Furthermore 71% of the consumers respond according to the feedback and recommendation of
social media users in respect of Zara brand.
Thus, overall it can be concluded that Social media marketing strategy will prove to be
the best in achieving the successful and competitive edge in the marketplace. As it will help in
promoting brand as well as helps in growing social signals which indirectly result in achieving
maximum growth for the company (Ryan, 2016).
CONCLUSION
From the above mentioned report it can be concluded that every organization should
make proper and accurate marketing strategy so as to achieve aims and objectives as well as to
accomplish competitive advantage in the market. In addition to this it can also be concluded that
there are different marketing strategy like traditional, value based and postmodern marketing
strategy but the organization must use strategy after analysing the market and its competitors
strategy so as to result better outcome for the organization. Lastly it can be concluded that Zara
industry can make best use of social media marketing strategy so as to create awareness about
the product and services among all over the world. As in modes era mostly people are connected
through social media network, so its the best strategy that the company can adopt to achieve
maximum profit for the organization.

REFERENCES
Books and Journals
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Funk, D., Alexandris, K. and McDonald, H., 2016. Sport consumer behaviour: Marketing
strategies. Routledge.
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vacation marketing. 18(2). pp.93-103.
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dissertation, University of Strathclyde).
Mintu-Wimsatt, A.T. and Winston, W., 2013. Environmental marketing: strategies, practice,
theory, and research. Routledge.
Mitic, M. and Kapoulas, A., 2012. Understanding the role of social media in bank marketing.
Marketing Intelligence & Planning. 30(7). pp.668-686.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
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Platania, S. and Santisi, G., 2016. Determinants of choice and intensity of wine consumption:
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Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Sarker, M.A.H. and Begum, S., 2013. Marketing strategies for tourism industry in Bangladesh:
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4(1). p.103.
Shaw, S., 2016. Airline marketing and management. Routledge.
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Online
Poter's five forces of model. 2018. [Online]. Available Through:
<https://www.strategicmanagementinsight.com/tools/porters-five-forces.html>