Analysis of Zara's Digital Marketing Strategy and Tactics

This report provides an analysis of Zara's digital marketing strategies. It begins with an introduction to digital marketing, followed by an overview of Zara's use of various digital channels like Instagram, YouTube, and other social media platforms. The report examines the promotional efforts of the company, including both traditional and digital methods, and discusses the marketing mix. It also ranks the effectiveness of different social media platforms for Zara. The report concludes by summarizing Zara's effective utilization of digital media to promote products and connect with customers. References to books and journals are also included.