Final Strategic Recommendation Report for Zara and Premier Investments

This report offers strategic recommendations for Zara and Premier Investments, two leading fashion companies in Australia. It analyzes their business-level, corporate, and innovation strategies to enhance their competitive advantage and reduce business risks. For Zara, the report suggests product diversification and value pricing strategies at the business level, online retailing and improved packaging at the corporate level, and building bridges and open-source strategies for innovation. Premier Investments is advised to adopt better targeting and channel differentiation at the business level, mergers and acquisitions and social media presence at the corporate level, and technological improvements and human sensibility for innovation. The report emphasizes strategies to improve business performance and profitability in the Australian market, including online retailing, packaging, better targeting, channel differentiation, diversification of products and value pricing.