Report: Project Management Analysis of Zara's #ZARAgoesDESI Project

This report provides a detailed analysis of Zara's project management approach for its #ZARAgoesDESI initiative, focusing on the successful stages of project management and the work breakdown structure. The report begins with the Project Initiation Documentation (PID), outlining the project's aim, budgetary planning, timescales, objectives, and chosen methodologies, including the PRINCE2 model. It then explores the Work Breakdown Structure (WBS) and Gantt chart for project visualization and time management. A comprehensive risk register is presented, identifying and mitigating potential risks. The report emphasizes the importance of effective communication between the project manager and team members. Finally, it critiques various methodologies that could be used to run the project case, providing a well-rounded understanding of the project management process within the context of Zara's ethical wear launch. The report also includes the stakeholder analysis and their influence on the project.

PROJECT
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Project Initiation Documentation............................................................................................1
2. Work Breakdown structure and Gantt chart...........................................................................6
3. Risk register which containing documented risks...................................................................8
4. Explanation of the need for effective, structured communication between the project
manager and members...............................................................................................................11
5. Analysis and critique of methodologies that might be used to run the project case.............11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Project Management defines a completion of project or task or event by making an
effective use of resources and skills through planning and organizing process. In simple words,
it means precisely using of knowledge, skill, resources and methods to complete a specific
project in order to meet the desired project goals. Generally project is designed to accomplish a
specified goal. Accordingly methodology is used to set guidelines and principles to attain the
goal. Further it is used to manage a project effectively and efficiently. Project managers are
appointed in respect of this, which are held responsible for completing the project on time. They
ensure through planning, organizing and directing process that the resources are utilized
effectively. Thus, the report examines the successful stages of the project management
accompanied by the web breakdown structure. The case stated under this report is of Zara,
Spanish fashion retailer brand, which is initiating a project of ethic wear #ZARAgoesDESI.
MAIN BODY
1. Project Initiation Documentation
The PID is the form of document which defines the operations of project and formulates
the base for its management and assessment as to achieve the project goals successfully. Even
the document guides the stakeholders regarding the project. The main purpose of the document is
to ensure that the project is efficiently sound in all aspects before initiating the project. Further it
also act as a base document for the project in respect of which upper level of management can
access progress of the project. The PID provides safety in respect of changes resources in the
project. Thus, the main motive of the documentation is to meet the objectives of the project
within the specified tenure (Silvius, 2017). The contents mentioned in the documents are basic
information in respect of project initiated that ensures the project is achieved effectively and
efficiently. The essential elements for processing a project are as follows:-
Components Description
Aim The aim of the project is to promote the traditional clothes in order to make
consumers aware about traditional culture and values. The project want the
consumers to inherit not only western culture but also the traditional culture with
panache.
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Budgetary
information
It refers to the financial plan use to monitor the budget of the organization. This
planning is used to make the organization financially sound especially in the bad
phase. Such budgetary information help to forecast the revenues and the
measures to increase the sales. Further it helps to eliminate the loss evolve and
allocate the amount according to the budget need. A budget for implementing the
project within a year is £20k. The budget required for project is divided into
following:-
 For advertisement the expenditure is required to be 50% including
publication expenses i.e. newspaper, catalogues etc.
 30% on the designing expenses
 5% of budget for social media marketing
 and rest of budget on direct selling .
Timescales It means the time expected or required to require for completing the project or
task. Generally good time management results to attain the desired goals
effectively and timely accomplishment of the project. In order to complete this
project, manager requires to built a timeline of 9 months and is required to
perform each task effectively and efficiently (Picciotto, 2020).
Objectives The objectives of the project are as follows:-
 Like western culture the main focus of the project is to promote the
traditional culture across the countries.
 #ZARAgoesDESI, make the brand a bit desi i.e. more local
 Launching ethnic wear will be easy to grab the attention of foreign
consumers as well as those who do not adopt western styles.
Approach Project Management Methodologies formulates the guidelines and principles in
respect of completion of project. Choosing the method is the decision of the
project manager. Thus in this manager uses the widely used method which is
PRINCE 2 model approach, focuses on the products and devise guidelines from
the learned experience and further defines the roles and responsibilities.
Key staff These are the key employees who contribute their best towards the desired goals.
They are also considered as efficient resources, the key staff under this project is
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trained team employees, quality control, project and marketing manager and
other employees who participate in the project.
Stakeholder
analysis
The stakeholders are those who has vested interest in the company and gets
affected by the conduct of the business. These are basically the investors,
customers, employees, governments etc. The stakeholder analysis identifies these
stakeholders before initiating the project and prioritize them according to their
interest and influence in the project. This analysis helps the company to
determine whose need is vital and whose not and accordingly take measures to
satisfy them. Further it develops an effective communication and participation of
stakeholders in the project. This is considered to be the first task of the project
manager. The project manager is required to identify them and forms documents
specifying the positive and negative influence, control, impact on the project. It
also differentiates between the external and internal stakeholders. The
stakeholders of the Spanish fashion retailer Zara, who have interest towards the
project goals are sponsor, timetable manager, finance director and director of
operations (Rodríguez-Rivero and et. al., 2020).
The interest, kindness and relationship within different stakeholders is as briefly
explained below as:
Stakeholder Impact Influence What is
important
to the
stakehold
er?
How
could the
stakehold
er
contribut
e to the
project
How
could the
stakehold
er block
the
project
Strategy for engaging
the stakeholder
Sponsor High High These are
the
stakeholde
They are
the
support
They can
cut the
budget
As they play vital role
in the project thus they
can be managed by
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rs who has
high
interest
towards
the
completio
n of
project.
Generally
the
provide
financial
support to
the
project.
Further
they make
key
investment
decisions
for the
project
system of
the project
as it shows
an active
interest
towards
the
completio
n of
project
goals
refurbishm
ent or hold
their
investment
in the
project.
entrusting them with
the promises. By
declaring them the
need of project and
agreeing them with
ROI.
Timetable
Manager
Medium Medium These
managers
help to
estimate
the time
for
completio
n of
project.
The
manager
help to
manage
the
workload
in order to
achieve
the project
They can
create
their own
time
manageme
nt without
considerin
g the
opinions
In order to manage
these managers plans
related with projects
along with the
measures shall be
offered to them
(Bjorvatn and Wald,
2018) .
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Further
eliminates
the
measures
which led
the
wastage of
time and
resources
effectively
and
efficiently
on time
of team
members
Finance
Director
High High These
directors
help to
manage
the
organizati
on revenue
and other
financial
duties of
the
project.
Further
forms the
policies
and
measures
to improve
the
financial
process of
the
project.
And also
as they
help the
company
to
complete
the project
by
meeting its
budgetary
The
director
can refuse
to
formulate
the
policies to
overcome
financial
risk.
In order to manage the
finance director
interest sustained
amount of financial
plans and budgets are
offered to conduct the
project with
effectively
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goals
Director of
Operations
Medium Medium These
directors
have
medium
interest in
the project
as their
role is to
direct and
coordinate
the
operations
of the
project.
They are
required in
for the
project as
they
determines
the
operationa
l aspects
and
develops
the
strategies
towards
the goals.
By not
coordinati
ng and by
refusing
the usage
of
resources
in the
project.
Further
can
influence
as they
have
voting
rights in
the
company.
The directors need to
be offered with all the
relevant information
so that can further
communicate to the
board.
2. Work Breakdown structure and Gantt chart
WORK BREAK DOWN STRUCTURE
The project Work Breakdown Structure is an analysis in which the complex
projects are simplified in order to understand the project effectively. It is also define the scope
of project through simple diagram. This structure occupy the place in PID as it helps to form the
base of the project through planning and managing the resources, budgets. Large projects
becomes easier to understand and is manageable through the hierarchical tree structure. Thus, in
short the complex projects are divided into small portions in order to accomplish the project
effectively (Heigermoser and et. al., 2019) . Under this chart a hierarchy is made which presents
visual way of project deliverable. In the context of the project initiated by the company Zara,
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WBS is considered as highly significant in order to manage and control various activities of the
project efficiently.
GANTT CHART
These charts are used to portray the simple version of project. It helps to determine time
for project, resources required and other plans to achieve the project goals. This tool is helpful in
managing the project initiated by the Zara with a quick glance (McLaren and Loosemore, 2019).
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3. Risk register which containing documented risks
RISK REGISTER
This is a tool used in the project management to identify and monitor the risk evolved in
the project or in an organisation and help to combat such risks by formulating effective
strategies. These risk are required to be noted in the register so that it can be assessed by the
project members. In this project the tool is highly significant to oversee the risk involved
Risk Risk Level(L/M/H) Likelihood of events Mitigation strategy
Financial risk- These
are the risk the
organisation usually
face during bad
phase. Such risk of
shortage of fund is
involved in the
project. Thus the
project manager is
required to formulate
strategy in order to
Medium It may be possible. Thus the budget is
required to furnish the
budgetary information
so as to avoid such risk
and complexity in the
project (Silvius and et.
al., 2017) .
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mitigate such risk.
Time scale of project-
This represents the
time required by the
project manager to
complete the project
and other associated
activities.
High It is having high
chances of occurrence.
To deal with this risk,
time management is to
be done by the project
manager to achieve
the target on time.
Unrealistic
estimation of cost-
Cost estimation is
generally estimating
the cost to be evolved
in future and the
resources required to
accomplish the
project effectively.
Low It may be likely
possible.
Such risk can be
mitigated by by
making appropriate
plans and policies in
course of initiating
project. Further plans
are required in case of
changing environment.
The resources are to be
utilised fully by
eliminating wastage
involved.
Availability of project
team- For the project
the main resource is
its skilled work force ,
thus are required to
assigned the projects
without any
discrimination. The
risk is involved when
Medium It may be possible. In order to deal with
this risk management
is required to monitor
and motivate them to
increase their morale.
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they becomes
demotivated and does
not contribute their
best towards the
project.
Technical risk-
Technical issues
evolved during the
projects, such as
problem in the
machines, occurs with
the changing
environment etc.
Medium Likely possible This risk can be
mitigated by properly
monitoring the
machinery and
equipment along with
repairing amd
maintenance.
4. Explanation of the need for effective, structured communication between the project manager
and members.
Communication is one of the utmost important aspect in the project as it helps the
manager to attain the resolution of successful project by making an effective flow of information
between team members and the upper level of management. As it is the role of managers to
coordinate the efforts of the team members thus, communication is required by them to collect
the information and pass on to the board (Bredillet, Tywoniak and Tootoonchy, 2018). The ways
in which the communication can be performed in order to make the project effective and
efficient are as follows:-
By using the technology: This is considered as the common medium of communication
as these amenities help to influence the progress of the project in an effective manner. This can
be helpful for the company to create awareness in respect of project between the employer and
employees. For example with the help of Virtual Reality, the company can share informations
related to the project as face to face meetings put great emphasis on the team members.
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