Managing Successful Business Projects: A Zara Case Study

Desklib provides past papers and solved assignments. This case study analyzes Zara's project management and research.

Managing successful business project
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Table of Contents
Introduction.................................................................................................................... 3
P1) Devise project aims and objectives for a chosen scenario..............................4
P2) Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk, and resources..................................................5
P3) Produce a work breakdown structure and a Gantt chart to provide time
frames and stages for completion............................................................................6
M1) Produce a comprehensive project management plan, milestone schedule
and project schedule for monitoring and completing the aims and objectives
of the project............................................................................................................8
D1 Critically evaluate the project management process and appropriate
research methodologies applied............................................................................9
P4) Carryout small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives............10
M2) Evaluate the accuracy and reliability of different research methods
applied.................................................................................................................... 12
P5) Analyze research and data using appropriate tools and techniques............13
P6) Communicate appropriate recommendations as a result of research and
data analysis to draw valid and meaningful conclusions.....................................17
M3) Evaluate the selection of appropriate tools and techniques for accuracy
and authenticity to support and justify recommendations................................18
P7) Reflect on the value of undertakingthe research to meet stated objectives
and own learning and performance....................................................................19
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M4) Evaluate the value of the project management process and use of quality
research to meet stated objectives and support own learning and
performance...........................................................................................................20
D2) Critically evaluate and reflect on the project outcomes, the decision-
making process and changes or developments of the initial project
management plan to support justification of recommendations and learning
during the project..................................................................................................21
Conclusion....................................................................................................................22
References....................................................................................................................23
Appendix.......................................................................................................................24
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Introduction
This following report will explain about the performance of the Zara. Zara is one of the
largest fashion company which involve in creating an exclusive and high-quality
appraisal. It will clarify a distinct project management plan by Zara which also
incorporated and examine the numerous aspects of the project to run the business
efficiently in this competitive environment (Kew and Stredwick, 2017). Zara will conduct
independent research for identifying business aim and objectives for success and do
better than its rivalry company. It explains how different tools and techniques of
management planning acknowledge and motivate the company to determine the
outcomes and also enable to decision making.
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LO1 Establish project aims, objectives and timeframes based on the
chosen theme
P1) Devise project aims and objectives for a chosen scenario.
The project of ZARA company aims and objectives are as follows: the aims of this
company are to satisfy their customers and innovate their products for better results, the
company desires are to make the good quality structure and make a new design
structure, make an affordable price so it will retain their customers. There are the main
aims of this organization below:
1) The main aim of this company is to customer satisfaction, retains their customer,
built a strong relationship with their clients.
2) The second aim is to provide their product to their customers in better conditions
with great quality, the quantity so it will give profit in the future as well as in their present
time.
3) The other aim is to analyze their cost management system because it played an
important part in the business organization.
4) The company focus is to make their product with specific features so it will attract
the customers and also increase the selling structure.
There are some objectives are included in this company they are as follows:
1)The company objectives are to fulfill the customer's needs, wants desires, reduce risk
and their demands so it will help in increasing the productivity of the product.
2)The other objectives are spread their business in all over the world because when the
company will spread their products and services it will help to popular in all over the
world.
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3) Another objective is to focus on improving sales, built trust, increase the market
demand, increase profit.
4) The other objective is to focus on reducing the risk of substitution because it will
help to the company is to other company will not make a duplicate copy of their
products.
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P2) Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources.
The ZARA company makes a project management plan that covers whole aspects it
included cost, scope, time, quality, communication, risk, and resources to fulfill their
goals, targets, and also to complete their objectives as well as their aims. This project
plan helps to not only for the company but also helps to their customers. All these
aspects are described in a descriptive way they are as follows:
1) Cost: As a manager in project management plan is it is necessary to set a budget
before the start manufacturing the product. So, it is important to the organization to set a
well-managed, systematic, formal cost management plan because it shows the picture
of what cost are added in new product development. Also make the services of loan,
borrow options to provide the funds (Cleden, 2017).
2) Scope: Scope term describe in project management plan is to the company should
produce those plans who achieve their goals in the future. Scopes can help to the
organization to maintain their dignity, position in the business environment (Kew and
Stredwick, 2017). It can provide a benefit not only in present but also in the future.
3) Time: Time management plan play an important role in the business environment,
so it is necessary to make time management so the project can be completed at their
given time, it helps to achieve their goals, aims at a time and it will also give success in
future.
4) Quality: as a manager the quality management plan is necessary to make a good
product, good quality built the customer retentions, increase sales, so quality
improvement plan helps to the organization to complete their aims and objectives.
5) Communication it shows the negative aspects misguides information’s when the
information passed complex. So in this situation, it is important to the organization
communication spread clear, give proper facts, information’s through the use of the
internet so they not take time-consuming, lengthy.
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6) Risk & resources: the ZARA organization can reduce the risk of their mistakes,
errors, hurdles, and bias.
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P3) Produce a work breakdown structure and a Gantt chart to provide time frames
and stages for completion.
The work breakdown structure is a common framework for the basic and natural
development of the overall organization project (Cleden, 2017). It gives the plans to
make a structure and easily understandable chart, picture, the scenario of the whole
project management plan. In WBS it makes a picture collect from different-different
data’s and then put it on a systematic structure called WBS. This structure make allows
to accurate, detailed, and managed all the necessary work for the WBS project.
The base of a project structure of effective management is WBS, because it gives
logical, structured, makes parts into sub-parts. The project is done by task -by-task
which means that all the contents, data’s, information’s are mentioned in the work
breakdown structure (Cleden, 2017).
In making a Work breakdown structure the first thing is included in it is determine the
major deliverables to the product or to be produced which means ask the questions to
yourself is to what are the product deliverables to be productive or final to achieve and
fulfill the objectives.
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Launching of a
Formals
Initiation
screening Documentation
Planning
Designing of a
project
Research,
evaluation and
feedback
Implementation
Development of
the product Testing
Closing
Launching of the
new product

(Figure 1: Work break down structure of Zara)
(Source: By Author, 2019)
Gantt chart means it is a tool which makes to project planning; these types of charts are
easily understandable, simple, easy to make (AlNasseri, 2015). These types of charts
are used by project managers for all-purpose but mostly in complex projects. All the
data’s, information’s are arranged in a systematic row, for example, Dates are
mentioned in a top of the rows, and the days, weeks or months are set which depend on
the length of the project. Expected time for each task is represented by a horizontal bar
whose left end marks the expected beginning of the task and whose right end marks the
expected completion date. All these are the systematic criteria in Gantt chart which
helps to the managers who makes project management plan. As a manager these
charts are added in their timeframes, It also helps to provide the giving structures and
make a complete framework and stages of completion.
Milestone
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(Figure 3: Milestone)
(Source: By author, 2019)
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M1) Produce a comprehensive project management plan, milestone schedule and
project schedule for monitoring and completing the aims and objectives of the
project.
Project management plan means make a specific product, services and results. It
includes various elements for monitoring and completing the aims and objectives of the
project they are as follows:
When a manager comprehensive PM plan then they write the some steps to make a
project management plan so the first step is to identify the stakeholder’s, and identify
carefully. Then set the goals with their top prior. This is the 2nd step so make a goals
who fulfill their targets, achievements.
Third step is to define the deliverables which means is to explain all the deliverables.
The 4th step is to create the project time period and fix timing. The 5 th step is to identify
problems, and fix their issues then analysis the risk assessment. When there is a
reduce and fix the problems there is no chance to identify the errors the final step is to
submit the project plans to the stakeholders. Milestone schedule is to important task
which gives the advantages in project plan because gives the positive benefits and
gives opportunities to project plan, so the manager should create this by the talent
persons views, by their advice. Project schedule means those term which means when
manager make the project plan they should create the schedule of the project which can
helps in project management plan (Cleden, 2017). So the manager create their project
plans by adding to their schedule then carefully analysis it. Milestone schedule and
project schedule and project management plans are creating with focusing on the aims
and objectives of the project.
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