Zara's Marketing Mix: A Detailed Analysis of Promotion Strategies

This report provides an analysis of Zara's marketing strategies, with a specific focus on the promotion aspect of its marketing mix. It begins by defining marketing and highlighting the significance of promotion in increasing sales. The report then delves into Zara's approach to promotion, emphasizing its use of social media platforms such as Facebook, Twitter, and Instagram to reach a broad audience. The report also mentions Zara's unique selling proposition and its emphasis on providing quality goods at reasonable prices. It references academic sources to support its findings, concluding that while traditional advertising has a role, Zara's success is heavily reliant on word-of-mouth and social media promotion. The report also highlights the role of marketing mix in promoting the company's product and services.

MARKETING
Zara is very active on their social media handles like
Facebook, twitter, Instagram etc. when promotion is
done via social media then company can attract large
audience in short span of time. Social media users are
increasing every day and Zara also have many
followers on their social media page. Company also
provide their website link on social media so that
consumers can easily reach to company's website. This
will help company in getting more online sales.
Marketing mix:
Marketing mix is the process which is used by the organization
in order to promote their products and services in the market.
Marketing mix include 4 P's which are product, price,
promotion and place. Promotion will be discussed below:
Promotion of Zara:
It is the activity which is carried by the company so that
customer will get aware about products and services which is
offered by the company. Zara does less advertising through
traditional promotion technique which includes TV, radio,
magazine, newspaper etc. they do not spend more money on
advertising their products. Zara carries unique selling
proposition (Thabit and Raewf, 2018). Thus, company provide
various options in reasonable price. Company believes that
word of mouth promotion and social media is more efficient
than other marketing techniques.
INTRODUCTION
Marketing means when company publicize their products or services in order to increase their sales and earning profit from
that. Zara is the multinational company. It deals in clothing, accessories, footwear, bags, perfumes etc. this study will
discuss one P from marketing mix of Zara. Promotion will be discussed in the report.
CONCLUSION
Through this report it can be discussed that promotion is
required for increasing sales of company but always investing
in expensive marketing tool is not the only option. Zara offers
good quality of goods at normal price so that every income
level of customer can buy.
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