Comparative Technology and Sales Impact on Zara and River Island

This research report aims to analyze the impact of comparative technology on the sales of Zara and River Island during the COVID-19 pandemic. It explores the concept and utilization of comparative technology, examining its influence on sales performance for both companies. The rationale behind the research is to understand how comparative technology affects sales and decision-making in the fashion industry. The literature review highlights the role of technology as an external factor affecting business performance, with themes focusing on the use of augmented reality and micro-blogging. The research methodology outlines the research type, design, approach, philosophy, data collection, data analysis, ethical considerations, intended research outcomes, and timelines. The report concludes with a list of references used in the research. Desklib offers a platform for students to access this and other solved assignments.

RESEARCH
METHODOLOGY

Table of Contents
 INTRODUCTION
 Topic
 Aim.
 Objectives.
 RESEARCH QUESTIONS.
 RATIONALE.
 LITERATURE REVIEW
 Theme 1
 Theme 2
 RESEARCH METHODOLOGY
 Research type.
 Research design.
 Research approach.
 Research philosophy.

Cont..
 Data collection.
 Data analysis.
 Ethical considerations.
 Intended research outcomes.
 Timelines
 REFERENCES

INTRODUCTION
Topic
 “To analyse the comparative technology and its impact on sales for
ZARA and River Island during pandemic”.
Aim.
 The aim of this research is to examine comparative technology and its impact on sales
for Zara and River Island, during COVID-19.
Objectives.
 • To study the concept and use of comparative technology during
pandemic
 • To analyze the comparative technology and its impact on sales for Zara
and River Island during pandemic.
 • To recommend strategies to Zara and River Island regarding use of
comparative technology for improving sales during pandemic

RESEARCH QUESTIONS.
 • What is the concept and utilize of comparative technology during pandemic.
 • What is the impact of comparative technology on sales for Zara and River Island.
RATIONALE.
 The main reason for doing the research is to analyse comparative technology and how it put impact on sales for Zara & River
Island.
 It is considered as research issue, which drive the attention of researcher toward collecting information about how and in what
manner comparative technology is utilized.
 As each and every organization in the world of business, use the same resource that affect their sales and decision-making as well.

LITERATURE REVIEW
Theme 1
 In the view of, Mohammed, (2021) there are different types of factors exist in the corporate world, that affect directly upon a
company performance, decisions and operations.
 Technology is considered as one of those external factors that put impact on business success and growth.
 This factor is utilized in the context of achieving organizational aim and objectives, which is not that easy for any company to do so
in systematic and effective manner.
 Rangarajan and et.al., (2021) stated that a technology is considered as supporting element that support organizations to grow and
succeed in the market, where they tend to establish their venture and will plan to do the same.
 There are different types and size of companies available in the corporate world that utilize several technologies in comparative
format, in order to gain competitive benefits and sustain for longer in the market, where competition level is high.

Cont.
Theme 2
 As per the view of, Jayamini and et.al., (2021) most of the companies in the fashion industry, used AR application, which enable
them to integrate digital visual content into customer real world environment.
 It is the best technology that organizations in the recent time used and take pleasure of increasing sales, as augmented reality
application may put direct impact on sales of firms, in positive manner.
 On the other hand, Shen, (2021) contradict that Micro-blogging is the best technology in the recent time that used by varied
organizations, while running and sustaining their ventures into specific industry.
 It is a kind of short messages that may deliver useful information to consumers who have select to subscribe and follow to provide
micro-blogging feed in appropriate manner.

RESEARCH METHODOLOGY
 Research type
 Research design
 Research approach
 Research philosophy.
 Data collection.
 Data analysis.
 Ethical considerations.
 Intended research outcomes.

Timelines
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
Research topic
selection
Research aim,
objectives and
question
development
Drafting research
proposal
Analysing
secondary sources
Selection and
utilization of
research methods
Designing
questionnaire
Collection of
primary data via
questionnaire
Drawing
conclusion
Collecting
feedback
Final modification
according to
receive feedback
Submission

REFERENCES
 Eger, M. A. and Hjerm, M., 2022. Identifying varieties of nationalism: A critique of a purely inductive approach. Nations and
Nationalism. 28(1). pp.341-352.
 ER, M. and Nurmadewi, D., 2021. Analysis of business process management capability and information technology in small and
medium enterprises in the garment industry (multiple case studies in East Java, Indonesia). The Electronic Journal of Information
Systems in Developing Countries. 87(1). p.e12154.
 Jayamini, C and et.al., 2021. The use of augmented reality to deliver enhanced user experiences in fashion industry. Lecture Notes
in Computer Science. 12936.
 Klem, N. R and et.al, 2021. Demystifying Qualitative Research for Musculoskeletal Practitioners Part 1: What Is Qualitative
Research and How Can It Help Practitioners Deliver Best-Practice Musculoskeletal Care?. journal of orthopaedic & sports physical
therapy. 51(11). pp.531-532.