Strategic Analysis of Zara: CX770020, Study Block 3, June 2019

This report provides a comprehensive strategic analysis of Zara, a leading international retail organization. It begins with an executive summary highlighting the company's competitive advantages, mission fulfillment, and financial prospects. The analysis delves into Zara's vision and mission, assessing their achievability and alignment with the company's goals. The internal analysis utilizes the VRIO framework to evaluate Zara's resources and capabilities, including its value chain, physical resources, human resources, and organizational structure. Financial ratios are calculated and interpreted to assess Zara's liquidity, capital structure, market value, asset efficiency, and profitability. The external analysis examines industry barriers, substitutes, and competition. The report then outlines Zara's organizational strategy, emphasizing its differentiation strategy and integrated supply chain. Recommendations are provided to enhance sustainability in emerging markets. Overall, the report offers a detailed overview of Zara's strategic positioning and provides valuable insights into its business operations and future prospects.