ZARA's Impact on the UK Business Environment: A Comprehensive Analysis

This report examines the impact of multinational companies, specifically focusing on ZARA, on the UK business environment. The project includes a detailed project management plan, encompassing aims, objectives, and a cost analysis. A work breakdown structure and Gantt chart are developed to outline project timelines and stages. The research employs quantitative research methods to meet project objectives, followed by an analysis of the research data using appropriate tools and techniques. Recommendations are provided based on the data analysis, with a reflection on the value of the research and its contribution to sustainable organizational performance. The report also covers aspects of globalization and its effects on business operations, along with an analysis of the challenges and opportunities faced by ZARA in the UK market.

Managing
Successful Business
Project

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives of a chosen scenario..................................................................1
P2 Project management plan.......................................................................................................2
P3 Developing a work break down structure and Gantt chart to provide time frames and stages
.....................................................................................................................................................4
TASK 2............................................................................................................................................5
P4 Carrying out small research by applying quantitative research methods in meeting aims
and objectives..............................................................................................................................5
TASK 3............................................................................................................................................8
P5 Analysing research and data by using appropriate tools and techniques..............................8
P6 Communicating appropriate recommendation of research and data with valid conclusion 19
TASK 4..........................................................................................................................................19
P7Reflection on value of undertaking research to meet stated objectives and own learning
performance...............................................................................................................................19
CONCLUSION..............................................................................................................................20
REFRENCES.................................................................................................................................21

INTRODUCTION
In today's context globalisation describe growing interdependency of world's economies,
culture and population that are brought across national and international trade goods and
services, technology and flow of investments. It is a process of that defines integrating, exploring
and communicating among government, people and companies at wider context. It is a
framework that spreads product, technology information across national and international
culture. Additionally, it allows business and countries to specialise in producing goods and
services in order to have competitive advantages in marketplace. It is also a framework that help
an organisation to attain enhancement, profitability, productivity with high customer's base along
with market share at international marketplace. In this report organisation chosen is ZARA, a
Spanish fastest growing fashion brand as well as worlds largest apparel retailer. This report is
going to analysis aims and objectives how companies are impacting on business environment of
a host destination, a country, city or region. Moreover, producing management plan that covers
aspect of business along with work breakdown structure, Gantt chart in order to provide time
frames or stages of completion. Eventually, carrying out small scale research by applying
quantitative and qualitative research methods in order to meet up appropriate project aims and
objectives in an effective manner. Furthermore, communicating recommendation of result of
data analysis and reflection of conducting project as well as its usefulness to support sustainable
organisation performance.
TASK 1
P1 Project aims and objectives of a chosen scenario
Aim: “To determine how multinational companies impacts upon the business
environment of UK. A Case study on ZARA.”
Objective:
 To analyse the role of multinational organisations in the market of UK.
 To determine various issues and challenges which are faced by ZARA while expanding
their business at global level.
 To ascertain the influence of multinational companies upon the business environment of
UK.

Background of the study
In today's era globalisation is a framework that have attain my many organisation and
companies to know impact of their business operations in international marketplace. This process
is adopted my many of the organisation so that they can sell their product and services in
competitive marketplace. As this process help a particular organisation to maintain its
productivity, profitability as well as sustainability for longer period of time. Moreover, in context
to ZARA a Spanish fastest growing fashion brand as well as worlds largest apparel retailer. A
particular organisation is expanding their business at internation that is into another country in
order to expand their business operations in competitive marketplace. Furthermore, evaluating
reason how companies are impacting on business environment of a host destination, a country,
city or region.
P2 Project management plan
Company: ZARA
Project Title: “ How do multinational companies impact the business environment of
host destination a country, region or city?”
Aim: “To determine how multinational companies impacts upon the business
environment of UK. A Case study on ZARA.”
Objective:
 To analyse the role of multinational organisations in the market of UK.
 To determine various issues and challenges which are faced by ZARA while expanding
their business at global level.
 To ascertain the influence of multinational companies upon the business environment of
UK.
Question:
 What are the role of multinational organisations in the market of UK?
 What can be the issues and challenges faced by ZARA while expanding their business at
global level?
 How multinational companies influence upon the business environment of UK?

Cost : Cost expresses amount of money that is spent on production or in creation of
goods and services. It is also referred as fund which is estimated in order to conduct a particular
research in an effective manner.
Cost Budget of Globalisation
Particulars Amount
Initial investment 200000
Research and development activities 45000
Operational expenses 25000
Cost of It experts 48500
Maintenance 11800
Licensing fee 8000
Closing value 20000
Scope: A scope within a project management is referred as combination of aims and
objectives that re required in completion of project within stipulated period of time along with
estimated cost. Herein, the researcher is scheduling out task and activities that are need to be
performed by employees and staff members so that they can perform their activities in effective
and efficient manner.
Time: In an organisation context time play's an essential role in completion of project
along with its aims and objectives within estimated period of time. Herein, a respective
organisation need to maintain its time as per their their objectives so that an effective result can
be determined. Moreover, an organisation requires approx 2 years in competition of their project
that is how companies are impacting business environment of a destination, country or region.
Quality: Quality play's a vital role in an organisation as it become important to maintain
quality of product and services in competitive marketplace. For such instance an organisation
need to maintain their quality standard of their product as well as train their employees and staff
so that they can achieve their goals and objective in an effective manner.
Communication: In an organisation communication play's an effective role in order to
have proficiency in workplace. Herein, a manger of a respective organisation need to

communicate its plan to its employee member and staff member so that effective decision can be
determined in competition of project.
Risk: In each and every business risk is associated with its operating business function
and activities. Herein, an organisation is estimating risk in expanding their business at
international level in order to know impact of business environment in which country an
organisation is operating at.
Resource: In an organisation it is responsibilities of a manger to maintain availability of
resources so that product and services can be offered according to the estimated task. Herein,
main motive of an organisation is to maintain its resources so that it can be utilised in an
effective manner. For such purpose they are training their employees and staff members so that
its goals and objectives can be attain in an appropriate manner.
P3 Developing a work break down structure and Gantt chart to provide time frames and stages
Work Breakdown structure: In project management Work breakdown structure is
defined as a system of engineering which is deliverable to oriented breakdown structure of plans
and project into smaller division. Eventually, it is hierarchical decomposition of task which is
executed by team members in completion of project. It main motive is to cut down complexity
of task and collection of small works. For such purpose, it makes easier for an manger to go
through smaller work as compared to complexity of work. Herein, ZARA are identifying
requirement of overall expenses which they required to maintain in order to achieve their goals
and objectives in an effective manner.

Gantt Chart: Gantt chart can be defined as horizontal bar chart tool that illustrate in
planning, coordinating and track specific task in a project management. Herein, in this tool
vertical exist determines how time interval or else with shows duration of each activities and
task. As it help an researcher to identify initial staring time till completion of project. Moreover,
modern chart of an organisation indicates precedence network relationship with the activities.
Initially, main objectives behind adoption of this tool is to plan and schedule projects within
stipulated period of time. As this process help to determine how many resources are required
with the effectiveness of how long a project will work. Thus, it is helpful in habituation between
businesses.
As per the above stated Gantt chart the time period need is 7 days . As per adopting literature
review respective organisation required 12 days for deciding and preparing research
methodologies that a organisation need in 14 days. Moreover, for collecting appropriate
information and data ZARA required 17 days time in analysing effectively. Along with this for
preparing conclusion and recommendation a company required 3 days of sumission on final
report to its senior authority.
TASK 2
P4 Carrying out small research by applying quantitative research methods in meeting aims and
objectives
Research Methodology: The word research means to find something new, methodology
is a way to get the newest information on platform. Combing these words research methodology
showcase a particular procedure or the strategy to find, select, process and analyse the data in a
way to get the exact information about a topic. Methodology defines that how the data has been
collected and how it analysed in an appropriate manner . It focuses on finding new research on
the basis of data which has been collected from the previous research papers or written in books.
Qualitative research: It is essentially primary research. It focuses on various aspects on
the basis reasons, sentiments, and inspirations. It also involves the quality related to the
preference, taste, priority, etc. It gives knowledge into the issue or creates thoughts regarding the
perspective of ones view on something which help in collecting various data. Subjectivity
Research is additionally used to reveal thought and sentiments, of one's views with respect of its
behaviour or the priority towards the product or data which the research is based on. The

information collected by strategies differs utilizing unstructured or semi-organized methods.
Some regular strategies merge central gathering, singular meetings, and one to one questioning
with strangers.
Quantitative research: When it talks of quantify the issue by finding the different
numerical data and putting it in an appropriate format of statistics so to get the knowledge of
different perspective. It focuses on the different attitude, opinions, behaviour of people, and
many different variable on the basis of research and analyse. It from the large sample of
population which is much more appropriate, if it compares to qualitative research. In the research
there are many different ways to find an appropriate detail such as surveys online, surveys on
paper, surveys on mobile, etc.
Primary research : Primary means prime or first, it defines as a method which focus on
to collect data directly from the public out there. It has no role in the previous research done by
the people or it is not dependent on any data collected by researchers in its priority research.
Mainly it is called the data collected by own. In primary research it has worked on a certain
problem which will carry forward to find the future solution of it.
Secondary Research: It focuses on the research which has been done prior from the
researcher. It includes all the books, blogs, journal, websites, etc. These researches can be done
by different existing papers because of which it is cost effective as compared to primary
research. It has a benefit that a company can hire a third person to collect data on its behalf and
can maintain it in an appropriate manner.
Sampling: Sampling is a method which has been adopted by company in order to have
appropriate sampling size so that effective result can be adopted. In an organisation sampling be
adopted with different methods such as random sampling, systematic sampling, stratified
sampling or multi cluster sampling methodologies. Eventually, for completion of project
researcher is adopting sampling techniques for acquiring data.
Total population: In research total population indicates number of respondent which are
selected by researcher in conduction research so that an effective and appropriate result can be
drawn. Herein, total population selected by an organisation that is ZARA are 30 respondents out
of total population.
Sample Size: Sample size refers to the number of sample in which researcher or an
organisation selects from total number of population. With the adoption of researcher can

identify its effectiveness of project in an appropriate manner. Herein, an organisation have
selected 30 respondents out of total population so that effective conclusion can be drawn.
In order to identify the effectiveness of how business environment impact of expanding
business at host destination, country, region and cities. For such purpose an researcher have
conducted qualitative research method in conducting survey.
QUESTIONNAIRE
Q.1. Do you have knowledge about how an organisation operates at global level?
 Yes
 No
Q.2. Do you think that globalisation impact upon business environment of a country?
 Yes
 No
Q.3. What are challenging forces faced by ZARA while expanding their business operations
and functions at international marketplace?
 Change in advancement of technology
 Cultural difference
 Regulations and governments policies
 All of the above
Q.4. Does ZARA will attain sustainability in achieving with high growth and success while
operating at multinational level?
 Agree
 Disagree
Q.5. Does multinational organisations impacts negatively upon the business environment of
particular country while operating their business activities in it?
 Yes
 No
Q.6. What entry modes can be adopted by ZARA in exploring their business strategy in new
emerging marketplace of United Kingdom?
 Franchising
 Licensing
 Patten right

 Trade Mark
Q.7. Do you think while operating at United kingdom, ZARA will able to attain large market
share along with high customer base?
 Agree
 Disagree
Q8. In what way globalisation can impact on business operations and function while expanding
their business in new marketplace?
 Positive
 Negative
Q9. Does the government of a particular nation requires to announce any norms and regulation
for multinational organisation in order to expand their business operation?
 Yes
 No
Q10. What are the environmental factors that impact on an organisation while performing their
activities at different country?
 Micro economic factor
 Macro economic factor
Q11.Do you have any suggestion regarding further improvements …....................
TASK 3
P5 Analysing research and data by using appropriate tools and techniques
Theme: knowledge about how organisation operates at global level
Q.1. Do you have knowledge about how an
organisation operates at global level?
Frequency
Yes 20
No 10

Interpretation: From the above drawn graph it has been stated that globalisation is a vast
concept. Most people are aware about this concept. Herein, from graph out of 30 respondents is
has been observed that 20 are responding that they have knowledge about the concept of
globalisation. Moreover, remaining 10 are responding that they operating business at global level
is not as easy and dosenot have any idea about the concept of globalisation.
Theme: Globalisation impact upon business environment of a country
Q.2. Do you think that globalisation impact
upon business environment of a country?
Yes 18
Yes No
0
2
4
6
8
10
12
14
16
18
20
Column B

No 12
Interpretation: In today’s context it has been observed that business environment have
both positive and negative impact on operating business at international level. According to the
above concluded graph it has been stated that out of 30 respondents 18 respondents are
responding that business environment will have impact on business environment while operating
business at international level. Where as out of 30 respondents 12 areresponding that while
carrying out business objectives and function an organisation will not have any greate impact by
business environment.
Theme: Challenging forces faced by ZARA while expanding their business operations
Q.3. What are challenging forces faced by
ZARA while expanding their business
operations and functions at international
marketplace?
Frequency
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

Change in advancement of technology 5
Cultural difference 6
Regulations and governments policies 10
 All of the above 9
Interpretation: There are always challenges in business while operating at both
domestic or international level. Some of the challenges that are faced by ZARA while operating
their business at international level are stated by the above graph. Such as out of 30 respondents
5 respondents are saying that they will face problem in change in advancement of technologies,
while 6 are responding that their will vast change in cultural as culture differ from country to
country. Moreover, 10 are agreeing that while operating business at international level their will
Change in advancement of technology
Cultural difference
Regulations and governments policies
All of the above
0
2
4
6
8
10
Column C

be lot of government interferences. Thus, remaining 9 are responding that all the above stated
forces will be faced by ZARA while operating their business at global level.
Theme: Will attain sustainability in achieving with high growth and success
Q.4. Does ZARA will attain sustainability in
achieving with high growth and success while
operating at multinational level?
Frequency
 Agree 15
 Disagree 15
Agree Disagree
0
2
4
6
8
10
12
14
16
Column C

Interpretation: For an organisation sustainability is essential as it help a business to
attain market share for longer period of time. Herein, from the above drawn graph it has been
concluded that out of 30 respondents 15 are responding that a respective organisation will attain
sustainability for longer period where as remaining are responding that an organisation will not
able to attain sustainability for longer duration of time.
Q.5. Does multinational organisations impacts negatively upon the business environment of
particular country while operating their business activities in it?
 Yes
 No
Q.5. Does multinational organisations impacts
negatively upon the business environment of
particular country while operating their
business activities in it?
Frequency
Yes 18
No 12

Interpretation: From the above stated graph it has been drawn that out of 30 respondent 18 are
responding that expanding business at globalisation will have have negative
impact upon on business environment where they are operating. Moreover,
remaining responding that it will not have any kind of negative impact while
selling their goods and services at international level.
Theme: Entry modes adopted by ZARA in exploring their business strategy in new emerging
marketplace.
Q.6. What entry modes can be adopted by
ZARA in exploring their business strategy in
new emerging marketplace of United
Kingdom?
Frequency
Franchising 10
Licensing 8
Patten right 6
Yes
No
0
2
4
6
8
10
12
14
16
18
Column E

Trade Mark 6
Interpretation: While operating at international level ZARA have adopted different entry mode
that has been stated from the graph that out of 30 respondents 10 are responding that they
can attain franchise, 8 are responding that they can attain licensing for operation of their
business. Moreover, 6 are responding that they can attain Patten right as well as remaining
6 are responding that they can gave trade mark for their [product and services in
developing their business at international level. Thus, it can be said that all the entry modes
are useful in developing business at international level so that an organisation can attain
sustainability for longer period of time.
Theme: Large customer base along with high market share
Q.7. Do you think while operating at United
kingdom, ZARA will able to attain large
market share along with high customer base?
Frequency
Franchising Licensing Patten right Trade Mark
0
1
2
3
4
5
6
7
8
9
10
Column C

Agree 20
Disagree 10
Interpretation: From the above drawn graph has been concluded that while operating business at
international level an organisation will able to attain high customer base as well as high market
share. As per the above graph it has been concluded that out of 30 respondents 20 are responding
that an organisation will able to attain sustainability with high customer base for longer duration
of time. Moreover, remaining are responding that it will not be easy for an organisation to attain
high customer loyalty along with market share. As organisation have to face many challenges
and issues while carrying their business at globalisation level.
Theme: Globalisation impact business operations and function while expanding business.
Q8. In what way globalisation can impact on
business operations and function while
expanding their business in new marketplace?
Frequency
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
Column C

Positive 19
Negative 11
Interpretation: From the above stated graph it has been concluded that globalisation will
have both positive and negative impact while operating their function at international level.
Herein, 20 are responding that globalisation will have positive impact, whereas 10 are
responding that organisation that globalisation will have negative impact on developing business
at international marketplace.
Theme: Government announce any norms and regulation for multinational organisation
Q9. Does the government of a particular nation
requires to announce any norms and regulation
for multinational organisation in order to
expand their business operation?
Frequency
Positive Negative
0
2
4
6
8
10
12
14
16
18
20
Column D

Yes 15
No 15
Interpretation: Government norms and regulation play’s a essential role in business
function and activities. Herein, respondents are responding that government will have positive
impact in business intervention while operating at international level. Moreover, an organisation
will have negative impact from government while expanding their business at international level.
As it become difficult for an organisation to have such advancement of norms and regulation in
positive manner.
Yes No
0
2
4
6
8
10
12
14
16
Column C

Theme: Environmental factors impact on organisation while performing at different country
Q10. What are the environmental factors that
impact on an organisation while performing
their activities at different country?
Frequency
Micro economic factor 17
Macro economic factor 13

Interpretation: in business environment both micro and economic factors plays an effective role
in carrying out their business at international level. From the above drawn graph that 18
are responding that micro factors will impact on business function. Moreover,
remaining are responding that macroeconomic factor will impact in performing their
business activities at globalisation level.
Micro economic factor Macro economic factor
0
2
4
6
8
10
12
14
16
18
Column C

P6 Communicating appropriate recommendation of research and data with valid conclusion
From the above discussion it has been concluded that an researcher was hired by ZARA
organisation in order to provide recommendation in order to have better improvement to attain
future meets.
 Managers of respective company need to conduct as well as analysis evaluation of market
in order to know impact of business environment while operating at different level.
 Herein, managers can adopt various strategies and policies in order to over come with
impact of business environment in expansion of business at international level.
 Moreover, mangers can provide various training and development session in order to
overcome such impact of business environment so that goals and objectives of an
organisation can be attain accurately.
 Furthermore, an organisation need to have proper research in order to collect relevant and
appropriate data so that proper identification can de attain so that customer's need and
want can be achieved.
 Apart, from this they also need to maintain quality of product and services so that they
can able attain sustainability for longer duration of time in competitive marketplace.
Thus, the above mention are some of the recommendation that can de adopted by mangers of
ZARA so that they can attain larger market share along with high customer's base in competitive
marketplace.
TASK 4
P7Reflection on value of undertaking research to meet stated objectives and own learning
performance
While conducting this research I have grown through many problems and issues while
completion of this project within stipulated period of time. Herein, from this research I
have developed a chance to gain confidence, knowledge, patience, team work skills, team

handling skills and many more. In starting I face some issues such as conflict in team due
to different different prospective on one topic. Sometime respondents also not react in
effective manner on questions of researcher which to problems in analysing. Moreover, by
developing all the process and I have acquired many things like how to handle and work
team, how to understand other, how to solve problem of others and many others.
CONCLUSION
From the above discussion it has been stated that globalisation have an unique role in
business activities ant both domestic and international level. As this process help an
organisation to enhance its productivity, profitability as well as attain sustainability for
longer period of time. For such purpose they need to develop their employees and staff
member in an effective manner so that they can faces problems and issues of business
environment so that effective result can be attain accurately. Moreover, it is necessary for an
organisation to conduct training and development session so that new strategies can be
evaluated in expanding business at international level. Moreover, by conducting a research a
respective organisation can know its competitive position in same product line before
entering into international marketplace.

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