Zara UK Information System: Strategies for Improvement - A Report

This report assesses Zara UK's existing data collection, formatting, storage, and dissemination approaches related to information and knowledge management. While Zara's communication strategies are effective for attracting buyers and connecting departments, the report identifies areas for improvement, particularly in information storage and security. It emphasizes the need to strengthen research and development, implement technological innovations, and utilize advanced tools like Excel and SPSS. The report suggests specific strategies, including social media engagement, enhanced system security, reliable data sources, and the development of a customer complaint portal. Ultimately, the goal is to implement a user-friendly strategy that improves access to and usage of the information system within Zara UK, ensuring that information dissemination is secure and effective.

TASK-4
Improving system related to information and
knowledge

Reporting the existing data collection, formatting, storage
and dissemination approaches in the Zara UK
 The existing approaches of communication of Zara is
working well in order to attract large number of buyers
and connecting with different department of the
organization.
 Zara face issue in context of storage of the
information.

Cont...
 collection is done by using appropriate mode of
communication in the presence of suitable and skilled
personnel.
 integrated data are used in the formatted manner so as
to disseminate same in a most appropriate manner.

Cont...
 there is need to cope up with changing scenario by
strengthening the research and development
department.

Conducting necessary changes to improve the
communication
 Technological innovation
 Advanced tool of excel and software like SPSS
 Highly skilled and competent personnel

Cont...
 specific software related to formatting of information
 dissemination of information should not be done directly
without proper security.

Cont...
 Data sharing tools
 Social media and latest technology

Implementing use friendly strategy to improve the access
and usage of system in Zara UK
 Implement several social media strategies for attracting
more personnel
 Technical tools should be applied to increase the
security of the system
 Reliable data sources should be accessed

Cont...
 Development of own portal of Zara for handling
customer complaints
 Research and development department should work
properly to cope up with change

Cont...
 The portal of company should be development with
consent and incursion of suggestions of employees

References
Ruggles, R., 2009. Knowledge management tools. Routledge.
Eppler, M. J., 2006. Managing information quality:
Increasing the value of information in knowledge-intensive
products and processes. Springer Science & Business Media.
Ailawadi, K. L. and et.al., 2009. Communication and
Promotion Decisions in Retailing: A Review and Directions
for Future Research. Journal of Retailing. 85(1). pp.42–55.

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