Zara's Vietnam Expansion: Project Delivery System Portfolio

This project focuses on the proposed opening of a new Zara retail store in Ho Chi Minh City, Vietnam, analyzing the fashion market and developing strategies for successful market entry. The project includes a background on Zara, its global expansion, and the objectives of increasing brand value and awareness in Vietnam. Data collection involves financial statements and balance sheets. The project emphasizes the importance of project management skills, collaborative teamwork, and a well-defined planning phase. The methodology includes literature review, development of a project delivery system, and implementation of the methodology, discussing results, expected outcomes, and suggesting an implementation plan. The project aims to provide a comprehensive analysis and strategic recommendations for Zara's expansion into the Vietnamese market.

NEW ZARA STORE IN
VIETNAM

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INTRODUCTION
• This presentation has focused on
opening a new retail store of Zara
in Ho Chi Minh city in Vietnam.
The company has been looking for
expanding its business all over the
world. Therefore, the company
wants to open a new store in Asian
market.

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BACKGROUND
• Zara is one of the largest
and successful fashion
retailers in the world.
• Zara was founded by
Amanico Ortega Gaona in
1975. It has become the
largest and most
successful chain of the
Galican group Inditex and
a rising fashion category
of Fast Fashion.

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ZARA
• The main brand of Inditex had a fast
expansion opening stores in Oporto
(Portugal, 1988), New York (1989),
Paris (France, 1990), Mexico (1992),
Greece (1993), Belgium and Sweden
(1994), Malta (1995), Cyprus (1996),
Norway and Israel (1997), Germany,
Holland and Brazil (1999) and in
2004 the Group inaugurates the
store number 2000 in Hong Kong,
bringing its footprint to 56 countries
across Europe, America, Asia and
Africa.

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OBJECTIVES AND
SCOPE
• To analyze the market of
fashion industry in
Vietnam
• To spread awareness
about Zara in Vietnam
fashion market
• To Increase brand value
of Zara in the Vietnam
fashion market
• To recommend strategies
in order to increase
chances of market entry
of Zara in Vietnam
fashion market

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DESIGN BUILD PDS
For successful completion of the project, the project
owner, contractors and the project architects are
required to keep connected to the project properly.
Even from the project start up to the end of the
project they are required to work as a collaborative
team.
In order to complete the project the contractors and
the sub contractors cannot be changed.

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DATA COLLECTION
Income Statement 2016 2017
Total Revenue 69.84 67.73
Operating Income 4.25 5.9
Gross Profit 19.3 18.1
Net Income 1.69 5.17
Balance sheet 2016 2017
Total Assets 214.43 219.58
Total Equity 161.59 166.84
Total Liabilities 52.84 46.74

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EVALUATION,
REVISION,
FINALIZATION &
PRESENTATION OF
PDS
• For successful completion of a
project, proper project management
skills along with project deliver
method need to be implemented.
• The planning phase of the project
has been the most important
section in it.
• The evaluation of completion of
project need to be based on the
initiation of the project.

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REFERENCES