Innovation and Entrepreneurship: Zeal Protein Drink Business Plan

This report provides a comprehensive business plan for Zeal protein drink, focusing on innovation and entrepreneurship. It begins with an introduction outlining the goals of innovation and entrepreneurship and then presents the business idea, detailing key partners, activities, resources, customer propositions, relationships, channels, customer segments, cost structure, and revenue streams using a business canvas model. The report then delves into a detailed business plan, including market analysis using STP (Segmentation, Targeting, and Positioning) analysis, and an industry analysis leveraging Porter's Five Forces to identify competitive advantages. Operational details are examined through value chain analysis, breaking down primary and support activities. Finally, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the business. The report concludes with a summary of the findings and recommendations for the successful launch and growth of Zeal protein drink in the UK and international markets.

INNOVATION AND
ENTERPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The main aim of innovation is to grow and refurnish any kind of organisation by efficient
products as well as process so that their model can be enhanced (Bolon and et. al., 2018). The
entrepreneurship is the method to create the value, there are different activities which are being
undertaken by taking risk related to finance to get profit in near future. In this report we evaluate
the business idea and analyse that by using business canvas model. Further, determine the
business plan which is based on the idea.
PART 1
Business idea
As the people in the current world are more conscious about their health, and they are
making efforts to use those products from the market which are beneficial for them. Keep in
mind the preference of the customers’ business idea is being offered:
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments
 Local
Supplier
 Financia
l
investor
 Retailer:
Tesco
 Launching the
zeal protein drink
in effective
manner
 Promoting the
Zeal drink in
targeted market
and use social
media to interact
customers
 Marketing the
products of Zeal
protein.
 Maintaining the
quality of
product.
 Satisfy
the
customer
need of
health
products.
 Help to
reach
specific
goals.
 Facebook,
Twitter,
Instagram and
Pinterest are
used to show
the qualities
and serving
them in better
manner.
 Different
motivational
campaigns
and conference
 Health
conscious
people of
UK
 Male as
well as
female are
targeted
 Products
of zeal are
offered
and made
for all age
group
people
Key Resources Channels

 Raw material and
storage facilities
 human resource
and talented
employees
 partnerships
 Brands
 Internet
 Web and
mobile apps
 Physical retail
stores
Cost Structure Revenue Streams
 Affordable price which everyone in the society
can buy.
 Sales of the products.
PART 2
1. Business plan
To launch the Zeal protein drink in the market of UK, and further internationally. The
company is coming with effective business plan.
Market analysis in this is being with STP analysis
STP stands for Segmentation, targeting and positing that Zeal protein drink have to retain in the
market (Salamat, Hadavifar and Rezaei, 2019). The Zeal and able to explain its products and
services by communicating their benefits and features.
 Segmentation: The Zeal protein drink is not able to offer all the products and services to
the people in the market. The market segmentation is become more important in this case
so Zeal have segmented their products in demographically and geographical. They are
mainly focusing on health conscious people. In the age group of any have certain
knowledge regarding the protein and other nutritional values. After the launching of Zeal
protein water, they initially focused on UK and further they will try to enter in
international market.
 Targeting: As the Zeal protein drinking water has segmented the people for which the
company is making efforts. The company is new in the market, so they will focus to
develop a strong and larger base of the customers. For this they can use the demographic
segment so that they can concentrate on people of UK who are conscious about the

health. When they will target the particular segment then it will assist for better work and
goal are also being achieved on time (Varelas and Georgopoulos, 2017).
 Positioning: The Zeal have to develop its favourable position in the competitive market.
So they have been chosen the demographic segment. They are having the favourable
price that attract the people very widely this assist to know about the Zeal position in the
market. They have to performing different activities to acquire better place in the market.
2. Industry analysis
The Zeal protein drinks are having lots of competitors who are performing their activities
to reach to their target. The industry of Zeal is going to be bigger so with the help of porter's five
forces help to identify the competitor which direct as well as indirect (Irfan and et. al., 2019).
Zeal can get competitive benefit by knowing the forces. As the healthcare industry is having
different sub departments and different companies are offering these products in the marketplace.
The Zeal have to look all the action and activities of its competitor to get competitive
advantages.
Competitive rivalry (High): The Zeal is going to enter the market and the industry where
strength of competitors is comparatively higher. This company is coming with an innovative
product in the market as earlier the source to intake the profit is being powder but now people
can also drink the protein as water. The competitors are also having the products, yet they are not
able to contain such quality and result as compared to Zeal protein water.
The rivals of Zeal can able drop their product price to attract the customers and this will
also assist to improve the marketing practises of those companies. So when the Zeal will not able
to give adequate amount of quality at affordable price customer can easily change their
preference to some other brand (Varelas and Georgopoulos, 2017). The suppliers are also had
option when they are not comfortable to deal with Zeal then they can change their preference.
Bargaining power of supplier (Medium): The supplier of nutritional goods is also in huge
number, when there is any raise in the price than company can easily shift to some other
supplier. The Zeal protein water is so unique as people are not even aware regarding this form of
protein and when they will know they will attract towards the product. As the Zeal is going to
introduce in the market, so they will not change the supplier frequently as this influence the
profitability of the company.

Bargaining power of buyers (High): the customers of Zeal will have moderate power to
bargain as there are very fewer companies who are offering the water as protein so the customer
is willing to consume this they are not shift to some other as all the brand in this have similar
price category. When the customers are planning to shift their preference than they are not also
aware regarding the result of using that alternative (Pervan, Curak and Pavic Kramaric, 2018).
The industry of nutrition is very wide yet the protein in the form of water are offered by very
limited companies.
Threat of substitution products (High): As the protein have different source so the Zeal protein
water also have its substitution products which can be used on the place of Zeal protein water.
When the price level of Zeal is majorly different from its substitute products then customer can
switch their preference immediate.
Threat of new competitors (Low): As the nutrition industry is an expensive industry so the
threat of entrance of new competitors are basically low as anyone can not able to enter the
market. The people are not able to directly enter the market of supplements lots of investment is
required. The industry is regulated as per the quality so the product must have needed quality to
enter in effective manner.
3. Operational detail
The details related to operation of Zeal protein drink can be determined with the help of
value chain analysis. With the help of this analysis the operational activities are explained with
this which are included to valuable product (White and et. al., 2018). There are basically two
types of levels which will show to gain values of the products and services of Zeal protein drink.
Primary activities involve following main components: Inbound logistics: The Zeal protein needed different type of raw material to produce the
new category of protein. The raw protein is being needed, different type of flavour is also
imported and there is requirement of special kind of water that is being used to produce
the goods (Rawlins, De Lange and Fraser, 2018). For testing this the specialist in nutrition
are also required to test the products which are newly produced in the Zeal. The facilities
related to storing in the warehouse are required and stores also necessary for selling the
furnished products. Operation: Zeal also have department to manage the process of converting the raw items
into furnished goods. As the raw material of Zeal are raw protein, labours, water,

production house and the source of energy. Their outcomes involve the different flavours
of protein water. Outbound logistics: The company has single store house as the company is start-up
company and their products and outlet both are performed at similar places. They are
converting and transferring all the information and product to the final consumers as they
need them the most. Marketing and sales: Zeal protein drink is using digital and personal marketing technique
to reach the targeted customers. They are using social media and website platform to
interact with the customers and targeted audience.
 Service: Zeal is regularly being in contact with the people who will use the services, they
are working effectively for the customers. They are giving after sell services so that they
got satisfied and purchase the goods from the same brand.
Zeal protein drink will get competitive advantages by undertaking this primary activity as
this are vital to improve the production and profit for the Zeal. All the expenses are also incurred
in this primary activities.
Support activities
This is the activities which helps the main task of the Zeal to accomplished in a way that they
can perform more effectively than their rivals (Abdel-Basset, Mohamed and Smarandache,
2018). Basically there are four type of supporting task which are: Firm infrastructure: Zeal needed to ensure that their main task such as management of
structure to work more efficiently, they also assist to drive the Zeal protein drink forward.
As any organization without good infrastructure usually waste the resources and
ultimately lead to decrease the reputation. Human resource management: For performance the duties and fulfilling the
responsibility there is need of effective employees. The human resource department have
to recruit and train as well develop the right person at right place to get success. Zeal
managers and leaders also have to motivate the people who are within the company to get
success. Technology development: As in the current world people are more preferring the
technology which are new in the market. So Zeal should also have to make use of
technology to get competitive advantages (Teoli and An, 2019). In the UK people are also

more concern about the product and services they are using therefore, development of
technology is required.
 Procurement: Zeal should use of the origin the raw materials in their business and acquire
most effective price for the same. Zeal is coming in the market with better product, so
they should try to launch that with maximum quality and minimum budget.
4. SWOT analysis
The SWOT analysis is a tool that help to identify the internal and external aspects of the
business with the adequate knowledge company can get competitive benefits (Rice and et. al.,
2018). This approach help company to know about itself and make required action to improve
the performance more. Zeal protein drink can identify the preference to make by the customers
and uniqueness of the company's products then other companies in the market. The four elements
of this approach as under:
Strength:
 Zeal protein drink is coming in the market with a new product that is new in the market.
 They are having protein in the form of water which is new and innovative in the market
and customer are going to attract with this.
 Zeal is having a better knowledge and understanding of the market in which they are
going to operate and easily handle by the employees.
Weakness:
 The products of Zeal are costly as compared to its substitute products so the people who
are price oriented they only use those products which are less costly.
 The company have no experience about the market and manner to work in the
competitive environment that will lead to less effective performance.
 The competitor is existing in the market, and they are aware of choice and preference of
their customers.
Opportunities:
 By using digital technology in promoting the water of Zeal will lead to better awareness
in the targeted people.
 With talented people they can perform their functions more efficiently in the
environment.

 When the Zeal will make use of more effective operational activities than their
production will improve and with this their profitability is also get enhanced.
Threat:
 As the company is new in the market so the risk is being higher than customer will prefer
the launched product of drinkable protein.
 The new entrance can also affect the process and various function of the company.
5. Financial Requirements
In order to develop better measurable analysis for the company, it is necessary that a
proper cost and benefits analysis can be presented. For Zeal Protein Drink, an approximate cost
and benefit analysis can be presented in a following manner:
Potential Costs and Benefits:
Particulars Amount
Benefits 150,000
Expected Revenue 150,000
Costs (26,500)
Raw Materials 10,000
Direct Labourers 5000
Wages 2500
Overheads 1000
Marketing and Promotion 4500
Transport Expenditure 1000
Communication 500
Others 2000
Net Profit 123,500
Overall, it can be estimated that there are chances for earning net profit in the initial year
of the launching of Zeal Protein Drink which ultimately helps in indicating that company might
turn out to be profitable and significant revenue can be earned by regular expansion and
diversification of the business and its products.

CONCLUSION
This report concludes the business idea to launch a protein water brand named as Zeal
protein drink. This come in the market with new and innovative idea to provide water that
contain protein. Further different analysis is done to know the company as well its competitors.

REFERENCES
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