This report provides a comprehensive analysis of ZeeZee Restaurant's business strategy, detailing its vision, mission, goals, objectives, and core competencies. It explores the factors considered during strategic plan formulation, including the role of managers at different levels. The report also examines techniques used in strategic planning and evaluation, such as the BCG matrix, to assess market share and growth opportunities. The BCG matrix analysis includes evaluations of question mark, star, cash cow, and dogs positions, offering insights into the restaurant's current market standing and potential strategies for growth and sustainability. References to relevant academic works are also included, supporting the analysis and providing a foundation for further research. Desklib offers a wealth of similar documents and solved assignments for students.
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