International Marketing Management: Zenxi Agri Food Taiwan Report

This report provides an executive summary and detailed analysis for Zenxi Agri Food Company's potential market entry into Taiwan. The report begins with an overview of Taiwan, including its geography, population, and economic standing, followed by a macro-environment analysis. This includes cultural and societal factors, political and legal considerations, economic and trade dynamics, and competitive and technological landscapes. The report highlights the growing consumer interest in organic products and the supportive legal and political environment. Furthermore, it explores business opportunities such as dedicated organic zones and technological advancements, along with potential risks like natural disasters. The report concludes that Taiwan presents a viable market for Zenxi Agri Food, offering insights into market structure, target markets, product offerings, and promotional strategies for successful implementation.

International Marketing
Management

Executive Summary
This report was commissioned to look at for Zenxi Agri Food Company to set up their essence in
Taiwan for the coming future. From this report, the organization will show that the some
essential review of the nation that picked to set up their essence, for example, area, populace and
capital city of Taiwan. On different hands, this examination will examine about the primary large
scale climate investigation, for example, social and cultural examination which green natural
products of the soil are mainstream in Taiwan as buyers are always mindful of the significance of
solid food and beverages. Second purpose of the large scale climate examination is political and
lawful investigation, for imported natural nourishments, they are additionally secured by the law
of exchanging natural items which in itself is directed by the Agriculture Organic Imported Act
2011. For monetary and exchange investigation, Taiwan has great standing with Malaysia as far
as import and fare. Moreover, for contenders and innovative investigation, Taiwan is positioned
third in natural appropriation rate among Asia Pacific nations as the nation was encouraged to set
up Organic Research Groups and Organic Technical Service Groups. In conclusion, for monetary
examination, Taiwan are inviting unfamiliar organizations to put resources into it nation by
giving advantageous financial framework and unfamiliar trade framework.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Overview of the selected country................................................................................................4
Macro-environment analysis.......................................................................................................4
Cultural and societal analysis..................................................................................................4
Political and legal analysis.......................................................................................................5
Economic and trade analysis...................................................................................................5
Competitors and technological analysis..................................................................................6
Financial analysis.....................................................................................................................6
Business opportunities/ risk analysis...........................................................................................7
Business Opportunities Analysis.............................................................................................7
Technology development and training courses.......................................................................7
Implementation............................................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
This report shows that the primary business openings and danger examination which happen in
Taiwan. The principle business openings which are devoted natural zones and grouped
cultivating, charge preferences and innovation improvement and instructional classes. Other than
that, the danger investigation from this report will be the quake cycles and tropical storm which
continually happening in Taiwan. From the end, this report can decide Taiwan is the reasonable
picked for Zenxi Agri Food Company which because of few exploration as above.
Overview of the selected country
The nation picked for this examination is Taiwan. Zenxin Agri Food Company chose to
arrangement their quality in Taiwan because of the nation is situated off the south-eastern bank
of territory China in the Western Pacific Ocean. The principle capital city of Taiwan is Taipei.
The fundamentally official language at Taiwan is Mandarin Chinese or called as Taiwanese and
it additionally includes not many various dialects inside the nation which are Hakka and
Aboriginal. The cash is the New Taiwan Dollar (NTD).Taiwan is one of the world's exchanging
forces to be reckoned with and offers one of the most good conditions for interest in Asia (Trip
Navigator, 2017).
It at present positions as the 21st biggest economy on the planet as indicated by the
International Monetary Fund (IMF) and as seventh biggest GDP in the Asia nations by GDP in
Year 2019. (Total populace Review, 2019) The assessed populace of the nation in Year 2019 is
23,773,876 individuals at mid-year as per UN information (Taiwan Population (Live), 2019).
Macro-environment analysis
Cultural and societal analysis
Around the globe, customers are expressing more prominent interest in more beneficial eating
regimens that contain more regular and natural fixings without fake added substances and
additives. This pattern can be found in Taiwan also, as shoppers respond to the apparently
unending stream of food outrages by searching out more advantageous, less handled, normal and
natural eating regimens from confided in sources. Shoppers in Taiwan are additionally
progressively picking natural nourishments that are assumed more secure than their customary

partners, and this pattern is relied upon to mount as the market broadens to incorporate the more
well-to-do as well as more youthful individuals and center pay families (Ferry, 2017).
As indicated by sources, a few purchasers in Taiwan favor organics because of their
Buddhist convictions. In light of the impact of Buddhism and other syncretistic religions like I-
Kuan Tao, veggie lover cooking is discovered wherever in Taiwan (Ta Chi Travel Company
Limited, 2019). Subsequently, green natural products of the soil are mainstream in Taiwan as
purchasers are always mindful of the significance of sound food and beverages. To finish up,
Taiwanese purchasers are getting more mindful of the advantages of good dieting. As anyone
might expect, this has prompted expanded interest from purchasers for natural nourishments.
Accordingly, Zenxin Agri Organic Food could enter this market fragment without any problem.
Political and legal analysis
Taiwan has persevered through a superior worker regarding vote based governmental issues and
liberal market strategies. In spite of the fact that Taiwan's status under global law is challenged,
the Taiwanese state (which is formally named the Republic of China (ROC)) appreciates
successful force and authority over its region (Bertelsmann Stiftung, 2019). What's more, United
States is Taiwan's most huge companion and defender. Regardless of its strategic detachment,
Taiwan has gotten one of Asia's primary financial players, and one of the world's top producers
of computer technology (BBC, 2019).
Taiwan has entered another period of rural improvement with the Organic Agriculture
Promotion Act becoming effective on 30 May 2019. The demonstration was expected to ensure
water and soil, the climate, biodiversity, creature government assistance, and shopper interests. It
likewise acquires a legitimate establishment on which to advance eco-accommodating and
feasible utilization of assets (Tzu-ti, 2019). Moreover, for imported natural nourishments, they
are likewise secured by the law of exchanging natural items which in itself is managed by the
Agriculture Organic Imported Act, 2011 (Melchior Antoine, 2018).
Economic and trade analysis
Taiwan is a little nation yet it has a solid presence in the monetary. It is a significant market in
local and worldwide worth chains and stands apart as one of the exchanging forces to be
reckoned with the world, offering one of Asia's most favorable venture openings (HKTDC

Research, 2019). As a moderately open and liberal economy, Taiwan profits by huge unfamiliar
direct venture (FDI) just as the going with the executives and specialized skill.
Taiwan regarded unfamiliar financial specialists as nationals. The public authority of
Taiwan is advancing the headway of mechanical testing in the farming business. Homegrown
natural food creation in Taiwan starting at 2016 sums to a sum of $123 million. Furthermore, the
estimation of imported natural nourishments which are generally from the US remains at $40
million. (Melchior Antoine, 2018)
Competitors and technological analysis
In 2017, Taiwan's all out market an incentive for natural bundled food and drinks was US$ 26.7
million, making it the world's 37th biggest worth market. Taiwanese are natural to natural
nourishments and refreshments as there are a few venders in the Taiwan's natural market. Ying
Chuan Food Co Ltd, which holds 9.0 percent of all out income, is the biggest natural bundled
food and refreshment deals organization in Taiwan. This organization is trailed by Uni-President
Enterprises and Union Rice Co Ltd (Globalorganictrade.com, 2019).
Taiwan positioned third in natural appropriation rate among Asia Pacific nations as the
nation was encouraged to build up Organic Research Groups and Organic Technical Service
Groups (Open Access Government, 2019). The nation is likewise assisting with creating natural
cultivating on different fronts, for example, statistical surveying, advancement of horticulture,
and backing for industry. Taiwan gave natural ranchers proficient preparing and work on key
natural advances identified with harvest and material (Lin, 2018).
Despite the fact that there are rivals in Taiwan's natural market, Zenxin Agri Food
Company could in any case set up in Taiwan. This is on the grounds that those contenders are
predominantly center around natural rice and porridge, where Zenxin Agri Food Company is
essentially center around vegetables.
Financial analysis
Taiwan's customer certainty is relied upon to develop the ongoing salary raise. Purchasers in
Taiwan are probably going to expand their utilization after the month to month the lowest pay
permitted by law in the domain has expanded by 4.7% to NTD 22,000 from the past NTD
21,009, and laborers in the public area have been given a 3% salary raise, both compelling 1
January 2018. There's a tide of elegant, metropolitan, singles, couples, and youthful families

pivoting that thought, taking a gander at cooking as a recreational movement (Mordor
Intelligence, 2018). Natural nourishments selling cost are fundamentally higher than different
food sources on the lookout. Along these lines, since Taiwanese are recognizable and ready to
pay for natural nourishments, Zenxin Agri Food Company could set up in Taiwan.
Business opportunities/ risk analysis
Business Opportunities Analysis
Dedicated organic zones and clustered farming
As clustered farming and group certification diminish creation costs and keep pollution from
encompassing fields for natural administrators, the focal authority has been proactively
controlling governments on district, area levels and ranchers' associations to set up natural
cultivating groups. "Rules for Infrastructure Subsidy for Improving the Environment of Organic
Farming Clusters" has subsequently been figured to help the groups in improving its current
circumstance arranging and field the board (Lin, 2018).
The foundation of public natural zones in Taiwan: in a joint effort with Taiwan Sugar
Company and Veteran Affairs Council, neighborhood government leased terrains from these
organizations to set up natural development zones (Lin, 2018). In these zones, stream, stacking
grounds, pressing houses, refrigerating rooms, and calculated resources have been built.
Technology development and training courses
The arrangement of natural examination and specialized assistance bunches in the natural
cultivating. Region Agricultural Research and Extension Stations under the Certificate of
Analysis (COA) around the nation were encouraged to build up Organic Research Groups and
Organic Technical Service Groups (Lin, 2018). These administration bunch help to create natural
agribusiness on different fronts like statistical surveying, development improvement, and
industry uphold.
Examination on key innovations identified with natural harvests and materials in its turn
of events (Lin, 2018). Avoidance of irritation for verdant vegetables, increment of land ripeness,
weed the executives are a portion of the subjects of examination. Those fruitful progressions
would be acquainted with ranchers through exhibition occasions to be effective in the natural
cultivating.

Implementation
Market structure and target market
Natural food market in Taiwan is considered as a specialty market as the complete market size
for natural food and drinks in Taiwan is US$26.7 million out of 2017, which is under 0.1% of
worldwide class deals. The development pace of utilization of natural food is lower than
different pieces of Asia Pacific area because of the absence of accessible natural items in the
Taiwan market (Cai, 2018). It gives Taiwan a solid market potential for Zenxin to enter the
natural market and give natural items Some Taiwanese lean toward organics as a result of their
Buddhist convictions (Wu and Anderson-Sprecher, 2017).
Product
Zenxin could offer a wide item reach to the clients in Taiwan. Right now, there are in excess of
100 kinds of natural new produce offered by Zenxin in Malaysia and Singapore. Zenxin has been
confirmed as a natural manure maker by the worldwide natural accreditation body, NASAA
since 2008. Zenxin has embraced present day innovation from Japan and Germany to guarantee
the nature of the items in an earth well disposed idea, to forestall contamination. As referenced
over, Taiwan's administration has firmly uphold for natural horticulture with create cutting edge
innovation. It would turn into an open door for Zenxin to set up its own natural ranch in Taiwan.
There are numerous spots where are reasonable for natural creation, for example, Hualien (rice),
Lienchiang (vegetables, etc.
Promotion
Advancement technique would be the principle exercises that help Zenxin to make brand
mindfulness for Zenxin in entering Taiwan. Direct correspondence is the best strategy to build
the mindfulness. Zenxin could enlist all around prepared first-line sales reps to guide elevate the
items to clients and producers. It could permit Zenxin to make mindfulness through verbal
exchange from clients. Zenxin could likewise utilize the Customer Relationship Management
(CRM) to keep up the steadfastness of the clients in long haul. Zenxin can offer a participation
program for the clients to get uncommon markdown and part reward. Other than that, Zenxin
Travel has offered visits and travel abroad for the clients to visit the natural ranches in Malaysia,
Taiwan and Thailand, to permit individuals to comprehend the significance of natural farming to

the climate. Besides, Zenxin could utilize online media to associate continually with the clients.
Zenxin has its own authority Facebook page which permits clients to catch up about the
organization's exercises.
Price
Valuing is one of the primary factors that impact the client buying choices. The cost of natural
items is higher than customary items as the creation of natural items is all the more exorbitant.
Notwithstanding, with the expense points of interest, Zenxin could utilize the cost-estimating
standard to set the costs which the creation cost in addition to a steady percent of income.
Furthermore, Zenxin need keep up the item costs predictable even the cataclysmic event
influences the creation of the items, for example, Typhoon and Earthquake, to keep clients from
exchanging brand.
Place
Zenxin can set up its first natural shops in New Taipei to sell its items as New Taipei is the most
crowded city in Taiwan. It could enable Zenxin to sell the items straightforwardly to the client
which they can deal with the nature of the items. Other than that, Zenxin can set up its own
online natural food stores for the clients. It assists with focusing on the housewives who are
working and dealing with their family, however have no an ideal opportunity to purchase the
food.

Conclusion
Taking everything into account, Taiwan will be fruitful in the event that they set up at Taiwan
because of the positive progressed. Taiwan government have profoundly advancing the natural
horticulture in entire Taiwan, because of their property (Taiwan) are loaded with acceptable
regular assets and topography zone like mountain (Land) and waterway (Mineral) for the plant in
addition to the climate are very dampness. Next to, from the examination over the significant
shopper segment for natural items are ladies matured 45-60 years of age, will get a kick out of
the chance to spend their cash on the natural food to prepare for their family to have a sound
body. There are 27% of Taiwan individuals burning-through natural food a year ago, and they
are chance the rate will be increment higher.

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