Strategic Business Development Research for Ziamax Co. Ltd Expansion

This report analyzes the strategic business development of Ziamax Co. Ltd, focusing on its potential expansion into South America through Foreign Direct Investment (FDI). The research employs literature review, data analysis, and questionnaires to evaluate expansion strategies. The report examines various aspects of FDI, including its benefits, challenges, and factors to consider. The data analysis includes themes on the best business strategies, the effectiveness of FDI, its benefits (tax incentives, human capital development), and the challenges (capital flow risks, business disruptions). The report recommends strategies for successfully establishing Ziamax in South America through FDI, emphasizing full ownership advantages. The research concludes that FDI is a good strategy for Ziamax's expansion into new markets, providing full ownership and market entry advantages. References include sources on FDI spillover effects and motivations.

A The Research for Strategic
Development

Table of Contents
 INTRODUCTION
 AIMS AND OBJECTIVES
 DATA ANALYSIS
 RECOMMENDATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 The research is conducted in order to analyse the concept of
strategical business development and expand business strategically
with use of FDI.
 In order to conduct the research this report has used literature
review, different tools has also been used. The research has also used
questionnaire for the purpose of data collection.
 In the end of report conclusion of research and recommendation for
Ziamax Co. Ltd. has also been given.

AIM AND OBJECTIVE
 Aim: To analyse the way Ziamax Co. Ltd will strategically expand itself in South
America.
 Scope of the Study :- The researcher will limit his study to the managers of Ziamax
Ltd. only due to limited time frame but this will help the researcher in collecting all the
relevant data and generating insight regarding the expansion strategies.
 Objectives:
 To determine the concept of strategical business development
 To evaluate the expansion methods for Ziamax Ltd in context to FDI
 To identify the challenges which Ziamax Co. Ltd will face during expansion.
 To recommend strategies for successfully establishing Ziamax in South America
through FDI.

Data Analysis
Theme 1: Best business strategies to enter in South AmericaParticulars Number of respondents Frequency
FDI 10 50.00%
Venture 5 25.00%
Partnership 2 10.00%
Franchising 3 15.00%
FDI Venture Partnership Franchising
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%

CONTINUE
 Theme 2: FDI a good market strategy
Particulars Number of respondents Frequency
Yes 15 75.00%
No 5 25.00%
Yes
No

CONTINUE
 Theme 3: Benefits of using FDI as business development strategy
Particulars Number of
respondents
Frequency
Development of
human capital
resource
5 25.00%
Provide opportunity
to be more
competitive
5 25.00%
Tax incentives 15 50.00%
Development of human capital resource
Provide opportunity to be more competitive
Tax incentives
0
0.1
0.2
0.3
0.4
0.5
0.6
Column B

CONTINUE
 Theme 4: Challenges to use FDI as business development strategy
Particulars Number of
respondents
Frequency
Risk of increase in
capital flows
5 25.00%
Disruption in domestic
business practices
8 40.00%
Risk of interference of
foreign government
7 35.00%
Risk of increase in capital
flows
Disruption in domestic
business practices
Risk of interference of foreign
government

CONTINUE
 Theme 5: Factors to be considered while using FDI as business development strategy
Particulars Number of
respondents
Frequency
Competitiveness 3 15.00%
Market expectation 2 10.00%
Market analysis 10 50.00%
Assessment of
internal resources
5 25.00%
Competitiveness
Market expectation
Market analysis
Assessment of internal
resources

RECOMMENDATION AND
CONCLUSION
 FDI is a good strategy which company can use in order to expand the business in which
company is currently operating in to other country. It will be good business
development option which Zimax Co. Ltd.
 Can use in order to enter in south America. This method will help company to enter in
new market easily(Kottaridi, Giakoulas and Manolopoulos, 2019).
 One of the advantage of using this method is that it will help company to get the full
ownership of business which is not possible in other mode of entries such as venture
capital, financing and partnership.

REFERENCES
 Lee, J.W. and Wang, Z., 2017, December. Spillover effects of FDI inflows on the
banking industry in China. In 2017 INTERNATIONAL CONFERENCE ON BUSINESS
AND ECONOMICS: 13TH INTERNATIONAL CONFERENCE OF KODISA. Korea
Distribution Science Association.
 Charaia, V., 2018. FDI Motivation and Benefits for Georgia. ekonomisti, p.47.
 van Leeuwen, S.K., 2019. Market Research and Entry Strategy for Box Ambulances